Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. It's an alternative metric to CPA.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Brandpoint

JUNE 24, 2021

B2B: Business-to-Business. CMO: Chief Marketing Officer. At the top of a company’s marketing team is the CMO. The CMO’s ultimate goal is to increase revenue and sales through leading successful marketing efforts and campaigns. CPL: Cost-per-Lead. BrandpointHUB is the perfect example.).

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. CMO: Chief Marketing Officer. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. CPL: Cost-per-Lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28