Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

APRIL 9, 2015

"Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. Company Size.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Hubspot

JUNE 28, 2011

A blog can provide a number of lasting benefits for your business. Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Go Beyond SEO

JULY 27, 2018

97 percent of consumers use the internet to find local businesses , so the ability to have search engines find you is essential. To learn more about SEO and why you need it, you can read our last blog. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Go Beyond SEO

JULY 27, 2018

97 percent of consumers use the internet to find local businesses , so the ability to have search engines find you is essential. To learn more about SEO and why you need it, you can read our last blog. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. But if you do decide to put your blog in sleep mode, there's a simple tactic to increase your chances of generating weekend leads with no new content. This 3-step strategy is one we adopt on this very blog.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Go Beyond SEO

JULY 27, 2018

97 percent of consumers use the internet to find local businesses , so the ability to have search engines find you is essential. To learn more about SEO and why you need it, you can read our last blog. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics. For most people, it just kind of.

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. What Does Content 'Success' Mean?

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

NOVEMBER 17, 2011

The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ". Why Online Lead Gen Is More Profitable. Business Blogging. Source: Hinge Research Institute. The top 3 techniques were: Whitepapers and Ebooks.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

SEPTEMBER 27, 2013

Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

AUGUST 5, 2011

Metrics to Use: Keyword Rank, Number of Monthly Searches for Specific Keywords, Organic Traffic, Inbound Links, (For PPC: Paid Traffic, Cost-per-Click). Business Blogging. Calls-to-Action: Each blog post you publish should include a call-to-action (CTA). Do certain offers work better for particular blog topics?

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Congratulate 1st-level contacts who have updated their profiles -- especially if they've changed jobs and/or companies -- to learn about new opportunities for doing business together.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Here’s how an end-of-post banner CTA might look on our blog.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. com : I have been struggling with getting the other managers here to help me update our corporate blogs. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

AUGUST 26, 2013

, it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.

Lead 28

Lead Marketing Qualified Leads Leads Top of Funnel 28

Hubspot

OCTOBER 28, 2016

These are all common problems marketers have with lead generation. Need help diagnosing your website's lead gen issues? 2) You don't offer lead gen content for people in different stages of the buyer's journey. Need ideas for lead gen content? 3) You aren't using your blog to generate leads.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

OCTOBER 10, 2013

It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. Until now, I''ve been talking about blog post "topics" because it''s the nomenclature most people are familiar with.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Blogging Lead Generation Strategies.

Paid Content 97

Paid Content Lead Ranking Lead Scoring Lead Gen 97

Hubspot

OCTOBER 21, 2014

Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests. They can teach you a lot about your audience while engaging them, growing your reach, driving traffic to your website, and -- drum roll, please -- generating leads! How do you convert blog readers into leads?

Landing Pages 28

Landing Pages Lead Gen Lead Marketing Qualified Leads 28

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. The answer is yes. Absolutely.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Did they click on the CTA at the end of the blog post? Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

NOVEMBER 12, 2013

The primary measurement of social media success is increased website traffic. B2B PR Sense Blog ). 60% of B2B marketers identify lead generation as their top online marketing challenge. B2B PR Sense Blog ). 60% of B2B marketers identify lead generation as their top online marketing challenge. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

The primary measurement of social media success is increased website traffic. B2B PR Sense Blog ). 60% of B2B marketers identify lead generation as their top online marketing challenge. B2B PR Sense Blog ). 60% of B2B marketers identify lead generation as their top online marketing challenge. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100