Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? People search for more video results than any other content.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. public broadcast models. And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. Viewers can comment on and share the broadcast while it’s ongoing. The appropriate length.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Hubspot

AUGUST 22, 2019

Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. Additionally, in the last few years we've seen a rise of live video as an effective marketing channel.

Youtube 77

Youtube Hubspot Facebook Broadcasting 77

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Content Creation. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. You can easily access the finished, subtitled videos and publish them.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Hubspot

FEBRUARY 5, 2018

Last Friday, YouTube announced it work to further curb the spread of propaganda on its network -- this time, by adding a designated label to state-funded content. The label will appear below the video itself, and above its title broadcasters, as per the example below: Source: YouTube. presidential election.

Youtube 75

Youtube Broadcasting Marketing Proposals Content 75

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. Video has become ridiculously easy to do yourself. It’s fun. Who are you?

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Curation Top of Funnel Video Marketing Content 118

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

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Statistics B2B Marketing B2B Zoominfo 198

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. This blog will spotlight why those marketers adopt a webinar strategy. You can write content for a webinar and repurpose the event into a blog or social media post. A webinar is a virtual seminar.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

illumin

OCTOBER 18, 2023

Connected TV , often shortened to CTV, refers to streamed video content. The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This was the first of several experimental, and little-watched, events broadcast on line in the 90s.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Hubspot

AUGUST 3, 2017

So when my colleague, Marketing Blog Staff Writer Sophia Bernazzani , recently covered an entire discussion around which is better -- Snapchat, or Instagram -- I thought, “That’s a great idea. This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat.

Video Marketing 77

Video Marketing Broadcasting Planning Youtube 77

SmartBug Media

FEBRUARY 1, 2019

Would you rather listen to this blog instead of reading it? Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet?

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Facebook Live videos are also cheap and easy to produce and publish.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

JANUARY 8, 2014

Build Audience Expectation While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. This is good if your set of products or communications won’t change for years and you need the videos right away.

Broadcasting 54

Broadcasting Video Marketing Planning Viral Marketing 54

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Video’s a ‘rising’ medium. But this list should keep your video marketing belly full for at least a few months! Jump on it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Video has become even more popular among social users in this environment. Instagram offers unique features for video marketing. Eight top Instagram tools to boost marketing.

Tools 232

Tools Social Media Social Networks Work Management 232

ClearVoice

JANUARY 31, 2022

The stories feature made its way to TikTok, and users will begin to experience the new video format in their “For You” Feed. LinkedIn update: Linkedin adds live audio and enhances the live broadcasting experience. YouTube update: Baby Shark becomes YouTube’s most-watched video.

Social Media 59

Social Media Media Broadcasting Privacy 59

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

BenchmarkONE

NOVEMBER 9, 2022

If you want your webinar to rank better in search results, you have to optimize your video for SEO. First, create a blog teaser that includes the keywords and search phrases you want this content to rank for. Second, publish the teaser on your website together with the webinar video and transcription.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Content Standard

MARCH 14, 2019

In fact, people watch live videos three times longer than prerecorded ones. But a live video strategy won’t be right for every brand. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? Where Can a Live Video Strategy Fit? So how do you test the waters?

Tactics 108

Tactics Branding Brand Identity Planning 108

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. billion people visit it every single month to watch videos.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Magisto

APRIL 15, 2020

As people need or prefer to stay home, the popularity of workout videos is on the rise. Whether you’re a professional fitness trainer or just a workout enthusiast, you can benefit from creating and sharing videos online. . Live Video Tools. YouTube Live. Want more tips on creating live videos?

Video Marketing 52

Video Marketing Practices Class Business 52

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Content Marketing Institute

MARCH 5, 2018

Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a different way than regular video. 13 Steps to Live-Stream Video the Smart Way. YouTube Live. Click To Tweet.

Broadcasting 106

Broadcasting Youtube Advertising Agencies Click Rate 106

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Vidyard

JUNE 9, 2017

That said, here are ten practical tips for choosing the perfect music for video content: 1. Decide what role music will play in your video. Using “bookend” music, or simply turning up the volume of the music at certain points, can also be used to divide your video into chapters or segments.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117

Vidyard

JULY 28, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. Because video is just that … it’s a medium. Maybe not ….

Research 50

Research Video Marketing Forrester Planning 50

Envy

NOVEMBER 18, 2019

All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all video sharing or simple conferencing platforms are the same. BrightTalk is Like YouTube for IT Professionals. And why would you settle for something less than ideal for your webinars?

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Martech

SEPTEMBER 7, 2022

Jason Warnke, Senior Managing Director, Global IT and Digital Experiences Lead at Accenture shared in a recent blog post : “We found that a majority of learners (70%) forgot training content within 24 hours and virtually all (90%) forgot after a month. However, I did find an employee video of the experience shared on YouTube.

Enterprise Management 102

Enterprise Management B2B Marketing B2B Marketing Management 102