Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores.

Content Marketing 363

Content Marketing Planning Best Practices Lead Ranking 363

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. According to recent statistics, 57% of companies in the U.S. Image credit: Olya Kobruseva on Pexels.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence.

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. Otherwise you risk missing out on sales. It helps sellers understand how to create product detail pages. Messaging & Branding.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions? Many elements influence ecommerce conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Webbiquity

OCTOBER 28, 2020

The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business has had to make changes to stay afloat.

Top of Funnel 265

Top of Funnel Business Funnel Advertising Paid Search Agency 265

Marketing Insider Group

OCTOBER 20, 2020

Your team is discussing new ways to highlight your business’s value position and drive more leads. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business.

Webinar Metrics 347

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 347

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Scoop.it

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. Signup for a Business Page.

Promotion 86

Promotion Facebook Tips Brand Identity 86

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. For example, if you use MailChimp, you can message your first 2000 users for free.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. That means turning your passive viewers into active participants.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. These testimonials should be posted on your website and used in social media campaigns as well. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 98

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 98

Optinmonster

FEBRUARY 2, 2024

If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support.

Ad Building 76

Ad Building Paid Search Agency Social Media User-Generated Content 76

Scoop.it

MAY 4, 2023

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. User-generated content can thus be exceedingly beneficial for your brand when leveraged effectively. Source: Brightech 2.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Unbounce

NOVEMBER 14, 2021

You’ve got your team. You’ve got your product. What else does your business need to succeed? But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. Right— customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. Since 2016, the number of businesses using video content for marketing has increased by 41%. Currently, 86% of businesses utilize videos as a marketing tool.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. According to the Wistia 2023 State of Video Report , 42% of companies said increasing conversions in the sales cycle is a key indicator of video success.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads .

Facebook 83

Facebook Lead Ranking Lead Scoring Generation 83

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. It typically includes messaging that triggers your target audience’s innate fear of missing out to make them more likely to convert.

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your best attempt at bubble letters.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. During these stages, they take their time to understand the business, the team behind it, and how that product or service stands out from the competition.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. SmartBug's Impact This update changes the game.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. That’s what we’ll be discussing today. Gear up to get organized.

Planning 90

Planning Work Management Product Content 90

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

MAY 20, 2022

Have you heard of retargeting but aren’t sure how to use it for your business? Retargeting marketing is a strategy that can build brand awareness, move qualified leads into your sales funnel, and even grow the lifetime value of a customer. How Can Retargeting Marketing Grow Your Business.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. This means you need to start writing more blogs.

Paid Content 62

Paid Content Lead Generation Statistics Lead Ranking 62

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. This means you need to start writing more blogs.

Paid Content 62

Paid Content Lead Generation Statistics Lead Ranking 62

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Anyword

SEPTEMBER 29, 2022

Boosting sales and leads to your site never follows a black-and-white pattern. We typically have two options: increase the number of eyes coming to your site or boost conversions from your existing visitors. So, when deciding where to invest your money, how do you decide between traffic or conversions?

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. Increased brand awareness and a boost in sales. It also offers insight to help you with your content marketing strategy checklist. The publication circulated and increased brand loyalty which, in turn, increased sales.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81