Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

JULY 21, 2020

so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It’s a fact.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. You may have noticed that we’re talking about more than a marketing tactic. In effect, we’ve all become a little more human. Why is content marketing king?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

APRIL 23, 2024

But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

The Point

DECEMBER 5, 2023

There are also steps you can take to ensure that any risk is minimized. Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. You just might not know it yet. If you’ve ever written a popular blog post that engaged readers , you have material. And it costs 62% less.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Marketing Insider Group

MARCH 31, 2020

Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. With investments in voice search, customer experience, employee activation, personalization, and account-based marketing, businesses will be poised to take full advantage of cutting-edge marketing technology.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. How Do Bloggers Make Money?

Paid Content 94

Paid Content Adsense Merchandising Conference 94

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

ClearVoice

FEBRUARY 4, 2020

You may have heard of a guy named Andy Crestodina. If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Scoop.it

JANUARY 11, 2024

When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Sales or profits aside, a business looking to become an industry leader needs to look and sound like an industry leader. Only with a strategy to build the brand across all channels can marketers create brand authority.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. For example, “hungry,” can be considered a generic pain point.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Conversica

NOVEMBER 8, 2021

Account-Based Marketing (ABM) does an awesome job of identifying target accounts, sharing intent data for personalized outreach, and aligning Marketing and Sales teams. But that doesn’t mean it’s the end-all solution to your Sales and Marketing needs. ICP Outreach.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Conversion 52

Conversica

APRIL 28, 2021

One of the most famous uses for ELIZA was psychotherapy in which a participant would make a statement (“My mother hates me”) and the technology would respond (“Why do you think your mother hates you?”). Customer Success teams, on the other hand, use AI Assistants to regularly touch base with their customer accounts.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. You don’t need to take any action on your existing setup. A key event is an event that you mark as important to your business.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. Companies that maintain a blog receive 97% more links to their website.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. But have you ever considered taking it a step further? . Distributor/Social Media Manager – Did you know that when you publish your article, its life cycle has only just begun?

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Conversica

OCTOBER 25, 2021

Account-Based Marketing (ABM) is no longer the new kid in town. Account-Based Marketing helps organizations identify target accounts fitting their ICP and engage contacts with personalized outreach. A recent report from Renegade finds that Marketing and Sales teams are well aligned on ABM strategy.

Account Based Marketing 52

Account Based Marketing ABM Marketing & Strategy Outreach 52

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. But where do you start? What ABM tactics should you use? What’s that?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

The Marketing Blender

MARCH 22, 2024

But you have to know what’s important and what isn’t. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The Lead Agency

APRIL 14, 2024

But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SalesIntel

MARCH 14, 2023

One of the biggest challenges in B2B sales is to identify the right prospects. Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. As the old marketing saying goes, “if you target everyone, you target no one.” Why Should You Care About Firmographics?

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Salesforce Marketing Cloud

NOVEMBER 2, 2023

That’s all a thing of the past. Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Brands of all sizes are using AI and automation to streamline tedious processes, personalize emails, and form better relationships with their customers.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Rev

SEPTEMBER 13, 2023

Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When should you pitch those customers additional offerings?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. How can you avoid becoming one of those? You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Heinz Marketing

SEPTEMBER 30, 2021

If you’re trying to attribute sales to marketing efforts in an accurate and effective way, you need to invest in an attribution tool. And if you’re trying out account-based marketing, you need an ABM tool …. We know that having the right tools is ideal for the smoothest process possible.

Account Based Marketing 117

Account Based Marketing ABM Marketing Attribution Marketing Automation Services 117

Heinz Marketing

JUNE 19, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. My name is Matt Heinz.

Lead Ranking 102

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 102

Engagio

MAY 14, 2021

Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams. That’s where Account-Based Experience (ABX) comes in. Attention scarcity.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

SalesIntel

DECEMBER 6, 2023

Selling is all about hitting the numbers consistently. However, today, how quickly you get to your numbers is more important. To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149