Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

ClickZ

JULY 2, 2020

Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. Marketers can now easily automate their content distribution and promotion efforts at scale, offloading tasks that were once manual by nature. 1) Predicting marketing campaign performance.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Magisto

JANUARY 13, 2020

Here we are, it is finally 2020, the beginning of a new year and a new decade. It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. And we’re here to help! Here are the differences between story and feed and how you can get the best of those two.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. With where we see the trends taking us , that trajectory isn’t expected to slow down.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Imagine a virtual event running 24/7.".

Trends 101

Trends Marketing AI Work Management Planning 101

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Work Management 119

Work Management Marketing & Strategy Marketing Management Demographics 119

Digilant

APRIL 29, 2021

What are travelers’ expectations and trends for the summer? Below are a few of the top trends brands should be aware of for the summer, including accommodations consumers expect. . Below are a few of the top trends brands should be aware of for the summer, including accommodations consumers expect. .

Planning 52

Planning Tips Opt-out Opt-in 52

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. With where we see the trends taking us , that trajectory isn’t expected to slow down.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Valasys

APRIL 27, 2020

Content marketing during Coronavirus has to be more empathetic than ever before, while succinctly reflecting on the value proposition of the products or services. Prioritize humility, empathy, and transparency. For example, the brand message from Apple reads, “Your home at your command.”.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Martech Advisor

DECEMBER 16, 2019

It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. As we head into 2020, here are 20 clever ideas to help you transform your CX and stand out. As we head into 2020, here are 20 clever ideas to help you transform your CX and stand out.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Bluetext

JANUARY 9, 2020

Content marketing is a consistently invaluable tool to increase conversions by educating your leads and customers. As we welcome a new year as well as a new decade, it’s important to understand the emerging content marketing trends that will dominate 2020. Conversational Marketing is King. Data-Driven Content.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Content Marketing Planning 20

Outbrain

APRIL 27, 2020

Mother’s Day 2020 coincides with a challenging and sensitive time. COVID-19 lockdowns and social isolation rules are having a major impact on consumer behavior and spending habits around the world – which means that consumer trends for Mother’s Day are also affected. Let’s take a look. Consumers Going Back to Products.

eCommerce 29

eCommerce Tips Paid Search Agency Mobile Advertising 29

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s no secret that we’ve been on this trajectory for the past two decades, but wow, did 2020 ever accelerate things! It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Unbounce

DECEMBER 12, 2019

With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. What Marketers Can Do in 2020.

Landing Pages 126

Landing Pages Planning Paid Search Agency Stats 126

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. Book My Free SaaS Marketing Consultation . CAC also helps measure the effectiveness of your marketing strategies. Let’s get started!

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. According to statistics, last year, U.S. What is Email Optimization?

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Sprout Social

JANUARY 12, 2021

However, according to the Sprout Social Index™ , only 49% of marketers are using data to create social media content. Keep reading to learn how to create content for social media marketing and supercharge your strategy using data as your inspiration. At what stage of the marketing funnel does that content fall?

Social Media 144

Social Media AIDA Top of Funnel Media 144

Sage Marketing

JANUARY 3, 2024

We’ve covered companies pursuing the latest technology trends (e.g. AI and sustainability) and those forging a new path in traditional markets (e.g. Here are SAGE’s “Top 15 UK Startups to Watch” in 2024. Beyond Work Founder/s: Christian Lanng Founding year : 2023 Total Funding: $2.5M publishing, beauty care products).

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Sage Marketing

JANUARY 3, 2024

We’ve covered companies pursuing the latest technology trends (e.g. AI and sustainability) and those forging a new path in traditional markets (e.g. Here are SAGE’s “Top 15 UK Startups to Watch” in 2024. Beyond Work Founder/s: Christian Lanng Founding year : 2023 Total Funding: $2.5M publishing, beauty care products).

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s no secret that we’ve been on this trajectory for the past two decades, but wow, did 2020 ever accelerate things! It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Sprout Social

JULY 1, 2021

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business.

Social Media 141

Social Media Media Webinar Metrics Business 141

Vidyard

MAY 10, 2021

It’s here to stay long-term. 7 Tips for Virtual Selling with Video 3.2 Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. But what happens afterward? It’s not a stopgap or a fad.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Sharpspring

OCTOBER 2, 2019

Anticipating shifts in marketing trends is the best way to position your business in the lead. Tech advancements make some aspects of life easier, but also brings increased complexity, making predicting future trends even more difficult. While it may be hard to believe, 2020 is just around the corner. in the past.

Trends 62

Trends Planning Paid Search Agency Mobile Advertising 62

DealSignal

JANUARY 31, 2023

For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2023 Creating video content “If ‘Content is King’, video content is the crown,” says Marcus Clarke, Founder at Searchant.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

BenchmarkONE

DECEMBER 19, 2019

There’s no doubt that marketing is an exciting field to be in right now. But we wouldn’t be very good marketers if we weren’t at least on the lookout for various roadblocks and shortcuts that could be changing what we do, how we do it, and what it will all mean for our consumers. Augmented and Virtual Reality.

Marketing AI 69

Marketing AI Trends Peer-to-peer Marketing Automation Services 69

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. Artificial intelligence enabled apps did not invade the scene in 2022.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Sprout Social

JULY 23, 2020

Cloth face coverings… Posted by CDC on Friday, July 17, 2020. Practices and organizations have specific duties that go beyond vanity metrics, such as: Keeping the public informed on treatments and trends. Staying in line with HIPAA when it comes to social interactions. Just look at the CDC’s 1.9+

Social Media 139

Social Media Media Terms and Conditions Education 139

Vidyard

MAY 10, 2021

It’s here to stay long-term. 7 Tips for Virtual Selling with Video 3.2 Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. But what happens afterward? It’s not a stopgap or a fad.

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

Single Grain

FEBRUARY 3, 2020

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” ” Across the world, only 57% of brands are trusted on average ( and only 33% in North America!) : These figures are shocking, right? They shouldn't be. Do you know of many brands that do this? Get A Free Consultation.

Ideal Customer Profiles 131

Ideal Customer Profiles Loyalty Cross-Selling Eye-Tracking 131

Single Grain

MARCH 30, 2020

You can’t find anything in your cluttered office or cluttered computer filing system. That's bad enough, but if your customers can’t find anything in your disorganized or out of date online storefront, that's a huge problem. Chore charts help keep things organized and thus make operations less stressful. And this article will help you do that.

Work Management 72

Work Management Marketing Management Marketing Analytics Tools Budget Programs 72

Single Grain

APRIL 3, 2020

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. The best part is that it’s easily repeatable and every single tactic still works in 2020. Step 1 – Identify Your Target Market. Think about companies like Apple.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Marketing Insider Group

DECEMBER 8, 2020

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. 1) Check Out Other Industry Blogs.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133