Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Gone are the days of blasting an email to conference attendees and expecting a positive response. Webinars, online classes, Zoom meetups and full-fledged conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Why You Need an Email Lead Generation Strategy.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. What is Demand Generation Marketing?

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Directive Agency

JULY 7, 2017

B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Why is this? Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet. This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

PureB2B

OCTOBER 6, 2014

In marketing, some tactics can look promising and your gut might immediately tell you to “INVEST NOW”. This is especially true in the wild west of lead generation. When launching pilot campaigns , marketers focus on a sample of a company’s target prospects. Most marketers prefer to tackle a smaller lead sample size.

Budget Programs 62

Budget Programs Optimization Sample Lead Gen 62

PureB2B

OCTOBER 6, 2014

In marketing, some tactics can look promising and your gut might immediately tell you to “INVEST NOW”. This is especially true in the wild west of lead generation. When launching pilot campaigns, marketers focus on a sample of a company’s target prospects. Most companies credit their lead generation success to pilot programs.

Budget Programs 62

Budget Programs Optimization Sample Lead Gen 62

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? If email marketing is so great does that mean it is infallible? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á. The short answer: No.

Copywriting 151

Copywriting Tips Template Content 151

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. What is Demand Generation Marketing?

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Focus on increasing relevance with your lead nurturing.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Engagio

APRIL 23, 2020

The experts weigh in on how you should be approaching your marketing strategy for the rest of 2020 and beyond. In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. In other words, we must update our strategy to fit the changing market.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. CEOs ask the right questions.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

NetLine

MAY 1, 2018

When it comes to events, there’s a certain level of excitement we feel from learning about what’s on the horizon for this industry and sharing what we’ve learned with fellow marketers. Head on over to our booth and connect with our lead gen experts. There’s basically something for everyone. And it begins!

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space. Most of data comes from the marketing side.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Smashmouth Marketing

JUNE 15, 2009

MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing. Marketing is about relationships 3. anetah : SM tip for B2B marketers: all your slide-based presentation should be on slideshare.com &as of last week you can also add voiceover.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

KoMarketing Associates

JUNE 3, 2020

B2B marketers should see this as a huge social media advertising opportunity. In this post, we will discuss the 5 ways Conversation Ads will allow B2B marketers to further drive quality engagements with their target audience. Conversation Ads are only as powerful as the audience marketers are targeting. Utilize Lead Gen Forms.

Paid Search Agency 159

Paid Search Agency Linkedin B2B Marketing Conversion 159

Outgrow

JANUARY 11, 2021

Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Yet, we know of marketers who ace it and scale their businesses to new heights! What Is Lead Generation? Well, you’re not alone.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Outgrow

APRIL 8, 2020

But today, integrated marketing is very important, although not always well-executed. Autopilot for Marketing Automation. Thanks to technology, you can automate and streamline processes like customer segmentation, email automation , and lead management. Top Unbounce Integration Tools Your Business Needs In 2020.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Marketing Insider Group

AUGUST 12, 2010

And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads. So marketing tightens the quality standards and sends fewer but higher quality leads. Conversion plummets.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Terminus

MARCH 4, 2021

To that end: Here are four things you probably already know about go-to-market digital advertising, but we’re going to share them anyway. It’s More Than Lead Gen. Yes, generating leads is never a bad thing, but it should never be your main or only goal. It’s About Brand Awareness.

Advertisements 26

Advertisements Advertising Top of Funnel Webinar Metrics 26

Hubspot

NOVEMBER 17, 2017

A well-written, enthusiastic cover letter separates you from all the people simply blasting their resume out. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. Because online job portals make it so easy to apply, postings can get hundreds of responses. Thank you, [Your name].

Template 75

Template SMB Paid Search Agency Work Management 75

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. So what does this have to do with content marketing?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Hubspot

JANUARY 27, 2014

While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn''t dead. In fact, if you do email marketing right, you can generate tons of new leads. But I''m only emailing my existing leads," you might say with trepidation.

Email Marketing 28

Email Marketing Marketing Qualified Leads Leads Lead 28

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. All of this will require robust B2B demand gen strategies. Growing markets always breed more competition. They focus on different parts of the marketing funnel, however.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

markempa

JUNE 26, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Hubspot

FEBRUARY 6, 2014

With that said, read these eight reasons below as to why you may want to rethink buying lists in the future -- and how growing your lists with inbound methods is the best (and safest) way to grow your lead gen and sales. Also, you need to take into account that, again, bad data could lead to inaccurate personalization.

Buy 28

Buy Work Management Marketing Management Deliverability 28

markempa

DECEMBER 1, 2014

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Scalability. Integration with the new CRM system.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Lead Liaison

MARCH 6, 2018

Now you might think, “Well, where do I put that lead gen form? So on the right, the precursor is that you would have a marketing automation system in place like Lead Liaison, it could be any of those systems. The third thing is you want to have an email marketing system to send out your email.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Brandpoint

MARCH 13, 2020

As marketers, this can be an incredibly tricky time to navigate. Here are our do’s and don’ts on how you can still see marketing success in your business during the Coronavirus crisis. In relation to today’s news, do they still sound appropriate or would they lead to your company receiving backlash? Most likely, yes.

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153

Hubspot

DECEMBER 16, 2011

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research.

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Albacross

JUNE 20, 2018

Lead gen software (when used properly) will always have a positive impact on your bottom line. Now that this is clear, let’s walk you through the process of how these software work… How Does B2B Lead Generation Software Work? Identifying And Targeting Potential Leads. What Does A “Qualified Lead” Mean?

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

ViewPoint

JUNE 12, 2018

Start pumping up qualified leads in October and the results will be higher marketing costs, crappy discounted margins, poor sales results, but a great start for the coming year.”. __. Start driving up qualified leads now, from July through the end of the year, and sales will jump. (No One Lead Gen Option.

Forecasting 136

Forecasting Sales Qualified Leads Budget Programs High Quality Lead 136

ClearVoice

JUNE 29, 2022

Your content marketing strategy might be bringing traffic to your website, but is it bringing you quality leads? In this article, we’re going to share insider secrets about using gated content to generate leads for your business. And not just any leads, but qualified leads. What are the benefits of gated content?

Lead Ranking 94

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 94

Convince & Convert

AUGUST 5, 2016

Welcome to Talk Digital to Me, conversations about marketing and customer service with the pros at Convince & Convert. We kind of team up, and we’re brought in to different clients to take a look at what they’re doing online, their digital marketing presence, focusing on social media mostly. Kate: Hey, everyone.

Facebook 103

Facebook Paid Search Agency Ads Advertising Funnels 103