ANNUITAS

DECEMBER 4, 2020

There are great chat best practices to follow that have been well documented by many, such as this best practice blog by Drift. By that I mean, how does chat work with both your engagement channel strategy and Demand Process to strategically meet a prospect where he or she is in the funnel?

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

FEBRUARY 16, 2023

Best in class companies see net dollar retention rates of up to 120%, meaning that for every dollar they took in from a customer last year, they expand relationships by an average of 20%. (Top-down) ANNUITAS has begun working with some clients around this organizational transformation.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

OCTOBER 4, 2016

Work smarter, not harder. However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing. Also as a best practice, be sure to confirm that what you are cloning from has passed through quality assurance tests and is free of errors.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

NOVEMBER 29, 2023

Yet we still found an opportunity for CEOs to engage more deeply with their CMOs and other growth leaders to more effectively work together to unlock growth. CMOs thus need a system of KPIs that help them understand the combination of “Levers” that best optimize “Lift.”

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ANNUITAS

SEPTEMBER 29, 2016

In answer to the age-old question of which platform is the best one for B2B marketing? If it is something relevant to what they are working on, they will read it. So what is the best platform for B2B, and how can you be successful on any of these platforms? Cut bait and try something different if it doesn’t work.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

MARCH 10, 2023

For example, maybe you have several years of experience working in your industry and are adept in distilling complicated concepts. -Jessica Jones, Chief Growth Officer, ANNUITAS The Right Approach When it comes to choosing an approach for you and your organization’s thought leadership, you need to figure out what your niche is.

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

ANNUITAS

MARCH 19, 2020

Yet – and here’s the nuance – Webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Website and Nurture are high performers ‘when’ they are working together. For example, a client I was recently working with is in precisely the same situation as many of the readers of this post.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

NOVEMBER 10, 2016

Since learning R, I have managed to minimize the ETL necessary for a recurring data project from ten hours of work down to only ten minutes. The moment your data set surpasses 50,000 or so entries, you will be spending more of your time waiting for Excel to load than you will spend actually working. Does It Cost Anything?

De-duplication 174

De-duplication Statistics Blogger Course 174

ANNUITAS

NOVEMBER 2, 2021

We’ve worked with dozens of organizations to implement results-driven inside sales programs and throughout the years we’ve seen that there are five steps to take to maximize the impact of inside sales. Inside sales can be the best source of information about issues on the ground. Align Teams to Common Definitions and Responsibilities.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

ANNUITAS

OCTOBER 31, 2023

Content personalization works closely with ongoing qualification. The systems, data and GTM organization work in harmony around the GTM motion — pre- and post-sale. A successful model ensures the GTM Technology Stack works together to build a more complete and actionable customer view over time and across systems.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

JULY 7, 2016

I work with large businesses that sell to other businesses to help them figure out how to generate awareness, turn the awareness into sales opportunities, and ultimately drive revenue from their marketing and sales efforts. We do this using buyer research, technology, content, data and lead management best practices. How about this….I

Demand Generation 100

Demand Generation Consulting Demand Generation 100

ANNUITAS

MAY 9, 2016

There are many days, weeks and even months during the year that we all get so bogged down and busy in our day-to-day tasks that we can’t stop to attend an educational webinar or take the time to read blog posts about new features and functionalities for products that we work in every day. Live in Vegas-. Summit is not like other events.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

SEPTEMBER 3, 2020

SalesLoft – and most technology platforms, for that matter – fail to discriminate between best-in-class and worst-in-class practices. Also, to be fair to SalesLoft, I know they do their best to educate against some of these ‘worst’ practices.).

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

AUGUST 19, 2020

That formulaic approach is still widely applied today, but organizations that offer a considered purchase with a long sales cycle are finding that traditional growth marketing isn’t working for them. You probably have some standard data set to work with, probably in your marketing automation tool. you can start connecting dots.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

JULY 21, 2015

There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. The problem with what is working for everyone else is that everyone else is doing it.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

ANNUITAS

SEPTEMBER 29, 2016

In answer to the age-old question of which platform is the best one for B2B marketing? If it is something relevant to what they are working on, they will read it. So what is the best platform for B2B, and how can you be successful on any of these platforms? Cut bait and try something different if it doesn’t work.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

SEPTEMBER 15, 2015

It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally. Being a marketing rockstar takes a lot of work.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

FEBRUARY 4, 2016

It is audition time, and after years in a classroom, you need to find out if you have what it takes to make it outside the walls of campus and to understand what types of work and environments are the best fit for you. It was by far the best thing I could have ever done for myself professionally. So make the most of it.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

NOVEMBER 17, 2015

This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. Think about what data you need to have to measure results and build a robust database, and then work backwards to ensure consistency across the organization.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

ANNUITAS

FEBRUARY 23, 2016

The session was jam-packed with some of the best advice I have heard at an event in the past year. This was the best news by far as I have my own “reference library” filled with my favorite content and essential resources that I use constantly while I work. Then, make sure your content delivers the best answer and be specific.

Demand Generation 100

Demand Generation SEO Optimization Tagging 100

ANNUITAS

FEBRUARY 18, 2015

Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

JULY 2, 2020

In the best of times this system halfway worked. It’s crucial to revisit your Demand Process and make sure that scoring, progressive profiling, and Conversion Model are all working for you – not against you. And thus, the long-term relationship pays off. Not sure what those things look like?

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

OCTOBER 20, 2015

The best events are the ones with the best content, but there is more to it than just great programming. Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend?

Personalization 100

Personalization B2B Sales Youtube Course 100

ANNUITAS

AUGUST 25, 2016

Short, simple questions with a selection of clearly worded responses work best. Choose several formats that best fit the question. Also, keep the survey short to mitigate any survey-fatigue (something we will work on for our fourth survey in 2017). When building a survey, it is important to remain consistent.

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

ANNUITAS

OCTOBER 24, 2016

Best example from the session was a Valentine’s Day video on the perfect gift…a new Cisco router. The definition is “to work with internal and industry experts to co-create content for mutual value.” As a leader, you go from working in the business to working on the business. Now that is love.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

OCTOBER 15, 2015

Do you value work ethic above all else? It will create more transparency around how they (and you) work.” This is a valuable time to harness that excitement by working together on goal setting, doing so creates space for an ongoing dialogue about job performance. “[O]n Now’s the time to drive that point home. If so, tell them.

Companies 100

Companies Peer-to-peer Ethics Eye-Tracking 100

ANNUITAS

MAY 13, 2021

They have done some customer journey work and know how to delight their customer through their product or service. Two, these organizations find that their data quality actually erodes as these systems are not working together around a data value chain concept but in many cases are populating competing data.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

JULY 30, 2015

The hardest part of starting to work in an instance, whether it’s a new instance or you’re inheriting one from a previous admin, is understanding how to structure your instance in not only a consistent way, but a way that others can understand. How to determine the best models?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

SEPTEMBER 1, 2015

Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. In addition, I emailed various dealers in town with questions and specifications of what I was looking for and simultaneously researched my best financing options. This needs to change.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

AUGUST 27, 2020

It works by creating a continuous feedback loop between your Demand Marketing program and the buyer. If you want more proof as to why this works, check out this post which summarizes research conducted by Ellen Langer at Harvard in 1978 for a study of the power of the word “because.” ” Conclusion.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. The personalities and styles are always different and sometimes, even the culture as we work with global companies. And you won’t know this until you start working with the tool. Keep innovating.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

ANNUITAS

OCTOBER 27, 2023

Clearly there is a great deal of foundational work that needs to be done to make this type of automated campaign creation happen. Decisions made by end-user organizations in their processes, configurations, and underlying data have tremendous potential to both increase and decrease actual performance.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

AUGUST 6, 2015

Ask yourself these questions: Are you testing and tracking the results of your marketing efforts to know what is working and what isn’t? The collaboration across teams to share new best practices and the constant encouragement and support for technology certifications keeps us all in a spirit of continuous improvement and adaptation.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

FEBRUARY 3, 2015

Throughout her career, she has helped some of the world’s top companies plan and implement best-practices in Demand Generation Strategy , focusing on the essential elements of a Demand Process including buyer insights, lead management, content marketing, technology systems and data. Known for its Demand Process? Learn more at [link].

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Enterprise Management 100

ANNUITAS

OCTOBER 24, 2016

Best example from the session was a Valentine’s Day video on the perfect gift…a new Cisco router. The definition is “to work with internal and industry experts to co-create content for mutual value.” As a leader, you go from working in the business to working on the business. Now that is love.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

Best example from the session was a Valentine’s Day video on the perfect gift…a new Cisco router. The definition is “to work with internal and industry experts to co-create content for mutual value.” As a leader, you go from working in the business to working on the business. Now that is love.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

FEBRUARY 4, 2015

However, many of us are still working on implementing this throughout our organizations. While we work on maximizing our buyer-centricity in our marketing, what about working on ourselves as marketers, to make us more effective in what we do? Focus on that skill first and work on it. That’s a given. We can do better.

Demand Generation 100

Demand Generation Marketing Automation Services Class Paid Search Agency 100