B2B Marketing Traction

MARCH 20, 2015

They think that all they need to do is get the word out about a product or service and people will buy. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse. Validate the need for your product or service.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Find out the best time to send your eNewsletter. You may know or you can analyze over time the best day and time to send your eNewsletter. It’s a good idea to survey your email audience to find out what will work best for them. Contact New Incite today.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 23, 2015

I have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution. This solution is probably best for consumer companies with huge budgets. Mobile site builder utilities may be a faster, cost-effective fix, but buyer beware – do your research.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

JUNE 4, 2015

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested. Do you have a quality assurance or testing process for your product or service that you can convey in a video?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 26, 2011

Because more and more online and electronic logos display best in a square format. Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. If your logo is not square, it should be!

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

MAY 23, 2013

And, speed is critical when you launch a product, especially in technology. When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. In technology businesses need to “cross the chasm.”

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Choose the asset(s) that can produce the best results to meet your business objectives.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service. What can an Outsource Chief Marketing Officer (CMO) do for your startup? Manage the initial branding process.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

JANUARY 13, 2016

Without a plan, you may not execute with industry best practices. You may hire an expert to consult on the plan or you may research best practices in marketing and look at what your competitors are doing (and how well they do it). Here are four things I’ve observed that happen when you don’t have a written marketing plan.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. How do you price your products? Cost-Basis Pricing. What works, what doesn’t?

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. The most serious weakness but one that can be fixed is a product or service deficiency. Are we marketing to the right audience?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MARCH 13, 2015

The best marketing providers have executed the tactics they recommend. Today more than ever people are buying not just a product, but the meaning and philosophy of its provider – the story behind the product. Knowledge of and experience executing tactics. Storytelling ability.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

DECEMBER 20, 2013

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. “We do the fresh one, the best one, the cheapest one.” I recently read an email newsletter by Seena Sharp of Sharp Market Intelligence.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Create a micro site for your presence at a show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

OCTOBER 8, 2012

the level of competition you face in your market and the stage of the product or industry lifecycle you are in (how fast do you want to drive marketing?) ( Read more about the product lifecycle stages and what they mean for marketing in my previous blog post, How Much Should I Spend on My B2B Marketing?

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

JANUARY 5, 2012

If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

JUNE 17, 2014

Today there are many options for your website technology platform, and it’s important to know which one will best suit the needs of your company. You’re best off working with a web developer who can develop using an open source platform or from scratch. Read my previous posts on SEO best practices here.).

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

NOVEMBER 8, 2013

I know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. It’s a really effective facilitated discussion each week about best practices in B2B marketing. I participate in a great Twitter chat for B2B marketers every Thursday at 5 PM PST.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

FEBRUARY 9, 2012

In real life, you may choose to calculate separately for each product or service, as each may have different variables. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Calculating Your Marketing Budget – The Science. Now comes the hard part.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

MAY 17, 2012

Add value to your customers experience by providing information and learning opportunities related to your products or services. Know Your Customers’ Wallet Share to Retain the Best Customers , by Laura Patterson, Customer Think blog. Identify points of friction and resolve them! Engage your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

JANUARY 11, 2012

Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. Companies that find their blue ocean of opportunity (bypassing the bloody red ocean of competition) can do so by looking at applying their product or service to non-customers. Lead, follow or get out of the way.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

MAY 25, 2012

How can you be productive as you start your social media marketing program? Once you have some answers about what social media platforms and what content will produce the best results, create a written plan that describes what you will do, when you will do it (e.g. What messaging and content resonates with your audience(s)?

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

JUNE 7, 2011

Mike Schultz and John Doerr, authors of the book Professional Services Marketing , state that marketing has the ability to “engage potential customers, increase the close rate, increase revenue and increase affinity with employees.”.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

JULY 6, 2010

Today pe0ple are not buying just products or services. When they narrow down their options to two or three sellers, they buy the story that best aligns with their beliefs and values. And they all lived happily ever after. What can B2B marketers learn from this? They buy with their emotions; they are buying a story.

B2B Marketing 100

B2B Marketing B2B Buyer Personas Buy 100

B2B Marketing Traction

NOVEMBER 18, 2009

Here are ways to make sure your marketing brainstorming is fun and productive. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. What’s your best brainstorming story? Invite the right people.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

APRIL 9, 2012

Some of the best blogs I have seen use multiple voices, but they do so in a systematic way. In developing your blogging voice, follow some blogs you like and make note of the “voice” they use. Why do you like it? Could you adopt similar tone and approach? That way, a changing voice is expected and perhaps looked forward to.

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

AUGUST 17, 2011

I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” ” My favorite tools help provide three must-have pieces of information: 1.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 15, 2010

Include trusted vendors, top distributors and sales people (if you can successfully sell a product or service, you quickly learn the business strengths, weaknesses, opportunities and threats), board members, consultants and employees at all levels.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MAY 19, 2015

It is being implemented by a business owner or product manager rather than the marketing department. They watched how their weekly content performed, leveraged the best content for monthly downloadable content, and tweaked how their content connected together and performed in searches every quarter.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 9, 2009

It’s a motivating section that gets you thinking about how, by tinkering with what is (software, systems, social networks and more), you can come up with the next ‘what could be’ product or service. Very fun to think about. Next I read The Trusted Advisor. I read the chapter on client types first.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? You can talk, post messages, add new web pages to sell your products and services and how great you are, but stories are more telling than selling. Here are six new marketing ideas for increased success in the coming year. How do you do it? Why is it important? Buyers ignore ads.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 1, 2009

” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. Do you know what tone your communications should have and what images and colors best appeal to your prospects? Don’t do it!

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

NOVEMBER 13, 2013

Write a creative marketing persona that describes each type of customer that buys your product or service. This will help everyone, from marketing to accounts receivable, understand the best media, words, tone, look and feel to use when communicating with each type of customer. and Are You Going to Be B2B Boring ?)

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

NOVEMBER 23, 2011

Marketing content has been democratized, and transparency is prized over the subliminal or sneaky (see my previous post, Transparency is the Best Policy for B2B Marketers ). They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100