Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. For more information on this topic, see The Buying Process; Auditing your Content Assets. Focus on leads that are in the funnel.

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Anything Goes Marketing

JULY 4, 2010

It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process.

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Anything Goes Marketing

SEPTEMBER 28, 2008

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page.

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Anything Goes Marketing

NOVEMBER 15, 2009

They are some of the best and brightest out there. The marketing organizations that have the right people and are using the best practice strategies will have the most success. lauraramos : #EE09: Omniture says realtime alerts increased contact ratios by to 100X and increased opportuntiies generated by 21X vs. no tools/process.

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Anything Goes Marketing

OCTOBER 21, 2007

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Automated Lead scoring is a term that many in the B2B world are familiar with. Can you apply this same concept to customers?

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Anything Goes Marketing

MAY 12, 2007

Web visitors want a sneak peak at the white paper to ensure that it's worth their time to go through the registration process. Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. Don't just put the title of the webinar on your landing page with a "Download now!"

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Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

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Anything Goes Marketing

JANUARY 27, 2008

This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

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Anything Goes Marketing

DECEMBER 21, 2009

The key to sending relevant communication is to automate the process. Not using best practices or acting on lessons learned from past campaigns While this may be a given, you need to be continuously updating your skills to get the most out of your marketing campaigns. This concept needs to be at the forefront of your planning in 2010.

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Anything Goes Marketing

JANUARY 18, 2009

Therefore, the decision has been made for you and your company's customer service department needs to determine how Twitter will be used to create the best customer experience possible. Twitter and Customer Service Recommendations This topic is a new one and this post is more of a brainstorming session then "best practices".

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Anything Goes Marketing

APRIL 7, 2010

In today’s B2B purchase process, the marketer is no longer in charge. What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. Therefore, marketing organizations can no longer use this statement as a crutch.

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Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. A definite email best practice is personalization and I believe that Twitter is just an extension of this. I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity.

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Anything Goes Marketing

NOVEMBER 15, 2006

Besides some of the obvious tips such as keeping your email body text brief and keeping the subject line below 35 characters, I found it interesting that he recommends not using typical words like "unsubscribe" or "remove me" as part of your opt-out process. Words like these will typically be picked up anti-spam software.

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Anything Goes Marketing

MARCH 18, 2007

That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. This type of lead qualification of course requires a way to track this information, process it and provide reports etc.

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Anything Goes Marketing

AUGUST 3, 2009

When I “upgraded” to the new HooteSuite Twitter platform, it forced me to tweet about why I liked HooteSuite before I could complete the upgrade process. Technorati Tags: Twitter , HooteSuite , Facebook , Social Media , Engaging Twitter followers , Best practices Twitter. Creating Surveys for Twitter Followers.

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Anything Goes Marketing

AUGUST 7, 2007

Make the registration process as easy as possible. Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). If it's a contest for an IPhone, show an IPhone.

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Anything Goes Marketing

MAY 17, 2009

Process drives productivity - start with process then implement technology. amyblack : # sds09 how do you increase adoption? Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. .

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Anything Goes Marketing

FEBRUARY 21, 2009

The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep. In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process.

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