best Lead Generation Related Topics 
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
Industrial Marketing Today
DECEMBER 7, 2010
Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important?
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Industrial Marketing Today
JANUARY 30, 2011
Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. Bad landing pages kill conversions.
Industrial Marketing Today
DECEMBER 12, 2010
Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. Defining qualified leads.
Industrial Marketing Today
MAY 7, 2010
Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.
Industrial Marketing Today
OCTOBER 17, 2010
My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. The solution that I felt would best suit my client’s needs required adding Google Analytics to his emails.
Industrial Marketing Today
OCTOBER 9, 2012
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. These work best for middle of the sales funnel (MoFU).
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