best Information Related Topics 
Industrial Marketing Today
SEPTEMBER 13, 2010
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.
Industrial Marketing Today
SEPTEMBER 21, 2011
I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. 42% of engineers and specifiers said they couldn’t find complete and detailed product or capabilities information on suppliers’ websites ( Source: ThomasNet’s Industry Market Barometer™ ).
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Industrial Marketing Today
OCTOBER 9, 2012
Gated content or higher value content such as white papers are used for lead generation where the company provides a tangible benefit in exchange for the visitor’s contact information. These work best for middle of the sales funnel (MoFU). Case studies and testimonials for proof of performance.
Industrial Marketing Today
DECEMBER 12, 2010
Being able to prove marketing’s value with empirical data is the best defense against the C-Suite’s charge of “show me the money.”. Best practices of lead scoring and management require at least the following: Sales and marketing must work together in defining what constitutes a qualified lead for their particular business.
Industrial Marketing Today
JANUARY 25, 2012
Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.
Industrial Marketing Today
NOVEMBER 3, 2011
After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation). Compile individual posts and comments into a comprehensive white paper or a “Best Practices Guide.” Blogging can a be a two-way street.
Industrial Marketing Today
JULY 14, 2010
I searched Wikipedia for information but couldn’t find an exact definition. In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”
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