Crimson Marketing

AUGUST 4, 2015

Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Reviews will be used to help identify the best vendors. New channels and technology are changing the way B2B buyers behave. Whether it is how, when or where they buy. Buyers Will Expect More.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

DECEMBER 11, 2014

” Marketing’s biggest challenge is determining the best media source to promote a product or service. Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

MAY 20, 2015

Immigration into one holistic class of data that combines buyer information as a professional purchaser, consumer and individual is driving the “right message, right channel, right time” ethos in b2b marketing technology. It predicts and recommends optimal marketing actions and identifies the best of marketing pipeline. .

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

JUNE 12, 2013

By comparing what they are doing to best practices (and to what you are doing), you can create an unfair advantage. . You just do what works best. With these new KPIs you will have information that will inform your social strategy, and will enable you to create an unfair advantage and beat your competition. .

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. According to Gartner, 80% of the world’s data is unstructured. It takes a unique mix of technology and technique to make sense of such unstructured data.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

FEBRUARY 19, 2015

But there are many marketing channels where “it is difficult or impossible to apply customer data directly to execution except via segment-level aggregation and whatever other targeting information is provided by the platform or publisher. For offline channels and premium display, user-level data cannot be applied to execution at all.”

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

FEBRUARY 17, 2015

In this Moneyball for Marketing podcast, Greg gives us a deep dive through the world of CAC and LTV to learn the following: Acquisition Aptitude: Greg shares in detail the definitions of CAC and LTV that Infusionsoft uses to inform its corporate marketing, including the concepts of “simple CAC,” “fully loaded CAC”, “marginal CAC” and “channel CAC.”

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. Users who are circling your brand have clearly shown an interest in receiving information from you. Google+ is a product of Google ; where do you go when you want to find out information? You might be asking yourself why?

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

SEPTEMBER 24, 2013

What’s the best channel for you? “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Let’s break this down into two categories – Inbound and Outbound. Inbound: Content Marketing. Landing pages. Outbound: Email Marketing.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

What’s the best channel for you? “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Let’s break this down into two categories – Inbound and Outbound. Inbound: Content Marketing. Landing pages. Outbound: Email Marketing.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

OCTOBER 24, 2013

You need to be able to tell them why your product or service is the best in an exciting, engaging fashion. Take this information and create a customer story that will attract new customers. ” The best story you can tell is about actual product users and how your product improved their lives.

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

AUGUST 19, 2014

run information from 150 million websites and 35 data providers through complex algorithms to tell its clients where to prioritize sales efforts, how to combat attrition and where the greatest revenue opportunities lie. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

JUNE 3, 2013

So now that we’re distributing amazing information, how do we garner and gauge the effectiveness? . It’s not always clear what is the best approach to a winning marketing solutions plan, but here are some fantastic steps to improve your content marketing efforts: 1. We are publishers.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

DECEMBER 12, 2014

By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. Through the use of marketing technology and software marketers using email marketing can determine which elements will best convert into sales. Clean your email contacts database.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Figure out what content strategy works best for you and keep track of best practices to help others in your company learn. Determine the one customer segment you want to start with and focus on them first.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

OCTOBER 21, 2014

You need to analyze exactly where your audience gets their information, who they trust and admire, and how they prefer to consume content. There are plenty of different ways you can amplify your content and you should choose the avenue that suits you best. Know your options. Image: Courtesy of The American Genius.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

JULY 31, 2014

But marketing tools and best practices change faster than most of you know and are able to react. Engaging your buyers “in exactly the right way at any contact point along the journey, requires agile teams of experts in data and marketing analytics and information technologies, marketing, and experience design.”

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

FEBRUARY 25, 2015

They do, however, crave information and best practice that can help them to stay on top of their game. In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

AUGUST 26, 2013

The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy. The companies that are most successful at producing excellent content use a “marketing services bureau” approach to pulling that information out of the heads of thought leaders.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

JULY 25, 2013

The best way to start your brand protection is to look at other fraudulence cases in your industry. These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily. What outlets are used to sell products, in what country, or marketplaces?

Branding 100

Branding Brand Identity Domain Social Media 100

Crimson Marketing

JULY 8, 2013

If content marketers are able to connect with their sales reps, they can share knowledge to create the best content for better sales. . Taking the time to have conversations with each other is an easier way to obtain information that both teams need to perform their jobs. Sales reps know what the audience wants.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

OCTOBER 15, 2015

But you can turn it into a useful source of information and goodwill for your business.” Last-Click Attribution Is Best. If you’re not following best practices and etiquette for retargeting, you’re definitely going to make some potential customers uncomfortable. Is it emotionally hard to see critical feedback?

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. Podcasts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

FEBRUARY 9, 2015

Advances in marketing intelligence and analaytics are creating more opportunities for marketers to decipher the best ways to understand and target buyers and measure marketing ROI. The time-to-market benefits of better information and more fluid collaboration extend to a wide range of companies, sectors, and business functions.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. Podcasts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Very few technologies truly integrate information and access across all channels, allowing marketers to manage their content from one interface.” Image: courtesy of Dplus visuals.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

OCTOBER 27, 2015

She offers her prioritization of the three key aspects of a good marketing information system. Holy War: Looking to the future, Ann cites what she calls the “holy trinity” of marketing information systems—User, IT and Business, coming together. Monetization Optimization: How can CMOs do the above?

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JUNE 26, 2015

The best approach to achieving this is through a content map. You and your content need to be ready to answer those questions to keep buyers informed during the decisions making process and help them move further down the funnel. Which solution(s) is best for me? Examples of typical questions are: What is my problem?

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

JULY 10, 2013

” This information overload gives power to the buyer in their relationship with a brand; the brand must consistently meet all buyer expectations in a reliable fashion. Make sure everyone is on board with the same information and not offering buyers information or products they’ve already refused.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

APRIL 29, 2013

Below are the five vertical marketing best practices I shared with him for planning and executing a vertical positioning strategy. Show your committed to your cause by being informed. Be prepared to make some sacrifices: You might have to give up your brand in favor of a partner’s label. Alex was willing to listen. Bon appetit.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

SEPTEMBER 16, 2014

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

OCTOBER 23, 2013

.” Now you can optimize your content and identify the best keywords to engage a wider audience. You’ll be able to see information such as: age, sex, browsing preferences (desktop or mobile), location, and site behavior. Contact information for key personnel or help desks. Lead Generation. Customer Retention.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

MARCH 16, 2015

billion in 2012, Best Buy began turning its stores into distribution centers for online shoppers, and currently offers 1-hour delivery in some markets. Make available on your website, through in-store kiosks and via store associates all the information a buyer needs to know where their item is in stock locally. After losing $1.2

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

MAY 15, 2013

I recently read a fairly interesting article on this topic and found I agree with many key points, such as this one: “Empowered consumers seek out information to help them make the best decision, often considering multiple sources.” Are you just rattling off information about yourself?

Planning 100

Planning Content Marketing Brand Identity Branding 100

Crimson Marketing

JUNE 25, 2013

The best market research tool you can use to get a look inside your customers’ heads is the in-depth interview. One way to get to this kind of information is to encourage interviewees to tell you stories. The best way to get them to tell stories is to empathize with their specific situation, and to keep asking them questions about it.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100