B2B Marketing Traction

MAY 17, 2012

Add value to your customers experience by providing information and learning opportunities related to your products or services. Give valuable information for free to your customers. Know Your Customers’ Wallet Share to Retain the Best Customers , by Laura Patterson, Customer Think blog. Engage your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

APRIL 19, 2013

In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. But, as a marketing consultant, I need to ask – did the campaign, ad or website get you results?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

AUGUST 17, 2011

I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” ” My favorite tools help provide three must-have pieces of information: 1.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 17, 2011

Again, use your historical data – what tactics produce the best return on investment (ROI)? If you don’t have that information, hire an expert who does. Contact us today for more information! Finally, you need to plan the right tactics to generate the right number of leads.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

MARCH 20, 2015

By understanding your potential buyers, you can learn the best ways to reach them. Where are they and how do they like to get information? Next, create a marketing persona for each type of person who will buy your product. Do they read certain journals in print or online? Do they attend certain tradeshows and conferences?

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 15, 2010

There are more sophisticated tools you can use to gather information on your business strengths and weaknesses, such as QuadRed ‘s QuadStrat program , developed with UCLA and Pepperdine University, with which executives and employees rank their company’s performance on best practice statements. Please comment below.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

JULY 2, 2014

It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. The call-to-action can be as simple as an invitation to comment on the post itself or to contact the author or company for more information.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

APRIL 9, 2012

Do you want to train or inform your readers? Some of the best blogs I have seen use multiple voices, but they do so in a systematic way. For example, do you want to entertain with your blog posts? Do you want to be controversial? All of the above? Why do you like it? Could you adopt similar tone and approach?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

MAY 11, 2015

At a certain point in your sales cycle when it’s key to get prospects to listen to your message about why you’re different or to watch a video of your best customer testimonial. Contact us today for more information. Speaker or player to listen to your audio or video recording. Photo on Flickr by Paul Cunningham.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JUNE 17, 2014

Today there are many options for your website technology platform, and it’s important to know which one will best suit the needs of your company. You’re best off working with a web developer who can develop using an open source platform or from scratch. Read my previous posts on SEO best practices here.).

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JUNE 4, 2015

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Don’t include any information about location or access information such as entry and exit doors to your facility. A video of your best sales presentation. Or, show how you package your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 19, 2015

They watched how their weekly content performed, leveraged the best content for monthly downloadable content, and tweaked how their content connected together and performed in searches every quarter. These were then made available for download, so that the company could capture the downloaders’ contact information.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MARCH 25, 2013

But many lack the analysis and high-level understanding of technology to make the best marketing decisions possible. Contact us today for information on how we can drive marketing results for your business. If their organization is doing business the right way, they have a strategic marketing plan.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2012

An Outsource CMO can find new market opportunities, analyze strengths and weaknesses, identify the best positioning for your product or service, and create standard messaging that will carry throughout all communications. For information on New Incite’s services for startup businesses, contact Jennifer Beever today.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 25, 2012

Once you have some answers about what social media platforms and what content will produce the best results, create a written plan that describes what you will do, when you will do it (e.g. Contact New Incite founder Jennifer Beever for more information. What messaging and content resonates with your audience(s)?

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

APRIL 13, 2015

People want information when they are ready to buy, not when you want to sell. For some it’s the next best thing to being there. Our prospects’ email inboxes are overflowing with spam. eNewsletters are an intrusive, push marketing tactic. Unless they’re good! Is Skype and “in-person event”?

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 8, 2012

If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills. New Incite creates strategic marketing plans with detailed marketing tactics, marketing measurements and metrics, and budget information. Please comment below.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

JANUARY 5, 2012

Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online. Results and information must be analyzed and interpreted, and the closer to the customer or prospect the better.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

OCTOBER 27, 2011

A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. As a new year approaches, this is a perfect time for a marketing audit. Sometimes marketing programs grow one tactic at a time.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JANUARY 16, 2014

Egos and “cool designs” can override what is best for the business or even the customer. Agencies and creative directors want to “win” and have their favorite design used in their client’s marketing. This need to be persuasive requires that CMOs speak in business, not creative, terms. Change Agent.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

DECEMBER 20, 2013

” So, Blackberry “listened” to what customers said and ignored the information. “We do the fresh one, the best one, the cheapest one.” “We believed we knew better what customers needed long term than they did.” Isn’t that the same as not listening? Something wrong,” he said.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

NOVEMBER 9, 2009

Back to Trust Agents – if you stop and think about it, as the book authors obviously did, we follow people online if they are credible ; if we can rely on their reliable information and presence manifested in frequent and regular posts; and whether or not they intimately engage us as people, not as sales targets.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

MARCH 26, 2015

Now, there is more information about this approach. Here’s what you need to know to make an informed decision. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. Yesterday I presented to a group of manufacturers who plan on growing their business through exports.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

OCTOBER 1, 2009

” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. Do you know what tone your communications should have and what images and colors best appeal to your prospects? Don’t do it!

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Get real and give buyers valuable information. Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. They want what they want when they want it.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 13, 2013

This will help everyone, from marketing to accounts receivable, understand the best media, words, tone, look and feel to use when communicating with each type of customer. Distribute these personas to everyone who touches customers in your company and make sure they understand what they mean. Fix broken customer touchpoints.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

DECEMBER 20, 2012

In it he said, “Infographics are a compelling way to represent complex information quickly and clearly. Maybe the best way to understand infographics is to look at some samples. The Best and Worst Times to Send an Email (Infographic). He’s right! How on earth can anyone absorb all they need to know?

Planning 100

Planning Marketing Plans Tactics B2B Marketing 100