Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Marketing Insider Group

AUGUST 21, 2023

They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. Image Source: Google Help 1. The “New Unnotified Users Suggested Audience” feature can help you identify users who have not been reached via push notifications.

Features 219

Features Work Management Privacy Marketing Management 219

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? They may help you on your personal quest for content answers. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. The best way to generate leads with content? Why is content marketing king?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Vision Edge Marketing

SEPTEMBER 19, 2023

Buy Your Best-Practices Workbook 7 Ways to Gain Traction to Improve Your Customer-Centricity The seven factors outlined below serve as a valuable and actionable guide for all CEOs, especially B2B CEOs aiming to build sustainable growth by placing their customers at the core of their strategies.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

AUGUST 1, 2023

That’s why today, we’re sharing 14 key social media metrics and their meaning to help you decode the hidden truths that lie in your data. Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Measuring CPC is as easy as pie.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Webbiquity

DECEMBER 19, 2023

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8: This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

FEBRUARY 27, 2023

Whether attendees are in B2B Marketing or B2C the answer is hardly ever the right one: Marketing is a conversation between your company and potential customers Thats why the main goal of a marketing workshop is to guide your business towards identifying and implementing marketing best practices. That means setting aggressive goals.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

JUNE 1, 2021

Your efforts, campaigns, and strategies are all trackable and measurable. Quantifying content marketing requires a framework of what metrics you’ll measure, how you’ll measure them, and what you’ll do with findings. How and what you measure should align with the goals in your content strategy. What Will Your Measure?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Vision Edge Marketing

SEPTEMBER 12, 2023

Key Attributes of a Best-in-Class Strategic Plan Specificity and Clarity Actionable Milestones and Relevant Performance Targets Operational Feasibility 3. Performance Measurement : Key Performance Indicators (KPIs) act as the compass for every business, indicating whether the business is moving in the right direction.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Marketing Insider Group

MAY 12, 2021

Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. And how do you measure its effectiveness? Content marketing is a way to prove that you can help them solve these challenges on a deeper level.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Vision Edge Marketing

JANUARY 24, 2023

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. And does having one make a difference? It’s a crucial tool.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Martech

MARCH 4, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. See more about how marketers are using MarTechBot here.

Lead Ranking 108

Lead Ranking Allocation Churn Rate Lead Scoring 108

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Consider the best practices below for creating email content. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Here are some key areas where generative AI can make a significant impact: Content Generation: Generative AI can help startups create high-quality and engaging content at scale. What KPIs should we measure for each use case?

Startups 111

Startups Marketing AI Best Practices Customer Satisfaction 111

Only B2B

APRIL 24, 2024

So, what’s the best way forward? Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? In fact, they work best when integrated into your marketing strategy. Brand awareness and visibility.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Seismic

FEBRUARY 22, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. What does it mean to measure success?

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

Top Rank Marketing

NOVEMBER 7, 2023

I wouldn’t say we invented it… but we did help shape it into the strategic, results-getting powerhouse that it can be. This time around, we’re featuring insights from over 400 respondents, along with best practices and analysis from some of the brightest marketers around. And influencer marketing is a specialty at TopRank.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Martech

FEBRUARY 19, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. This helps in targeting specific customer groups with personalized marketing campaigns and offers. This helps in identifying high-value customers and developing strategies to retain and upsell to them.

Acquisitions 108

Acquisitions Marketing Budget Analytics Allocation 108

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. These alternatives aim to balance user privacy with the need for personalized advertising and measurement. Schedule your data hygiene regularly (e.g., Get MarTech!

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. His job is to deliver competitive advantage, measured in business outcomes and value delivery. Are your marketers overwhelmed?

Planning 128

Planning Business Work Management Word of Mouth 128

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? This ability to absorb the bigger picture and make connections is best done by someone Redman called a “Tweener.” Measurement management. It was planning time.

Paid Search Agency 112

Paid Search Agency Planning Ad Building Enterprise Management 112

Martech

MARCH 8, 2024

You must examine your existing infrastructure, skillsets, data governance and success measures. The best and most effective way to engage people in the initiative is through user stories. It also helps people understand where they fit into the overall initiative. As a [persona], I [want to], so [that].” .”

Work Management 132

Work Management Marketing Management User-Generated Content CMO 132

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Absolutely, if you can measure its return on investment (ROI). This guide will help you do just that. This helps you understand how effectively your content is converting website visitors into potential customers.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Dig deeper: Best Buy rolls out Best Buy Ads. Third-party measurement.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Tools Media 126

Convince & Convert

JANUARY 31, 2024

These tips will help you streamline and harmonize your workflow and advance your goals. Here are some tips to make a plan: Build a content calendar : Your content calendar will help you outline what content you will create and where and when it will be published. Which KPIs will I use to measure performance? I have the solution.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Contently

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. Image: IAB.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

Martech

MARCH 12, 2024

You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best customers are? Those who will replace your current set of best customers as they “age out” or perhaps join and augment your profitability?

Ideal Customer Profiles 113

Ideal Customer Profiles Account Based Marketing ABM SME 113

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. It’s about driving measurable results for your business.

Social Media 118

Social Media Media Analysis B2B Sales 118