Onalytica B2B

JULY 17, 2018

He helps startups, SMBs and fellow entrepreneurs grow with growth hacking and digital marketing. So, I guess this part of personality helps me network easily. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Jonathan Aufray – Co-founder and CEO at Growth Hackers. Location: Taipei, Taiwan.

Marketing AI 139

Marketing AI Startups Network Marketing Marketing Automation Services 139

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

MARCH 16, 2018

I think that’s what helps brands stand out on social media: quality content delivered consistently and a strong engagement strategy. I love working with brands to help them promote themselves and their products and find new ways to help them grow and especially reach their target audience. I’m all about the content.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

NOVEMBER 21, 2017

Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media. Melonie helps brands, professionals and sales teams effectively use social media and social selling to build trust, increase their authority, credibility and revenue. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. “Your brand thinks that your products and services are the best thing in the world? Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MARCH 15, 2018

But I also discovered that what I was writing about wasn’t helping that business. The second aspect I like to cover is tools – specifically, tools that will help businesses save time and be more effective in their marketing endeavors. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

OCTOBER 30, 2018

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). If you are not ready to buy then their offerings are not going to be helpful.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

SEPTEMBER 18, 2017

The idea of using your expertise to help prospects think about key issues always felt better to me than giving them branded pens or stress-balls. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? The very best way: Send Lagavulin 16 year-old to either the London or NYC office. Also positioning and branding.

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture. Use the tech to help you achieve this.”

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

DECEMBER 13, 2017

Training on best practices and employee advocacy – helping businesses of all sizes to properly optimize all that Facebook, Messenger and Instagram can do for their company’s growth. He’s a fabulous and productive leader with integrity and he evangelizes and embodies best practices.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

MARCH 17, 2017

They need to trust that in your hands, the project has the best chance of success. #3 It’s human nature to want to paint the best possible scenario to impress; however, painting an unrealistic picture will just set you up for disappointment- both in yourself and from senior managers. 3 Be an optimistic realist.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

SEPTEMBER 14, 2017

She is the author of the Wall Street Journal best-seller on business writing, “Everybody Writes,” and the co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.”

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

APRIL 20, 2017

Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

MAY 29, 2018

As an influencer I get to help create that opportunity for them. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? The best way for a brand to contact me is via email. As an influencer, I love acting as an interface and facilitator across which members of my community can get a chance to interact with major tech brands.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. From identifying influencers and engaging with them, through to measuring the success of the program.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

AUGUST 7, 2018

My best engagements can’t be measured. Within the next twelve months I expect to see that more brands beginning to take back their advertising campaigns from agencies and bringing them back ‘in-house’ with only help coming from Influencer Relations consultants such as myself. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

AUGUST 30, 2017

Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives. This also helps when selling in the concept to senior managers. However, it does help if you can identify your primary objective so that you can set lay out your key performance indicators (KPIs).

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

OCTOBER 1, 2018

My best days in marketing are when I ask a thought leader I respect for a contributor quote and then send back 100 thoughtful words that make my article a better piece of content. These are probably the best ways to collaborate with me, from fastest and easiest to. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

JANUARY 17, 2018

Mobile searches including the term “best” have increased by 80% in the last 2 years. They’re turning to IGC (influencer generated content) and UGC (user generated content) to help them come to a decision on their purchase.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

MARCH 12, 2018

If you understand why their followers are following them and the value that they deliver to their audience, you can help them continue to deliver this value by working together on content that their audience would actually like to see. SOURCE: Influencer quote on VMware’s VMworld event. GET IN TOUCH.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

SEPTEMBER 7, 2018

Bio: CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans from Small Businesses to stand out from the crowed through Digital Marketing, Social Media Marketing and other marketing channels. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

MAY 25, 2018

After more than 10 years in this field I can tell how we, as society, have evolved and matured in the use of data to help companies to extract business value from it but also how in the public sector these technologies have a major impact for the wellbeing of citizens. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

APRIL 11, 2017

I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content. Listen: This stage is essential in understanding what these influencers are talking about it, how they’re approaching topics, and in which ways you could approach them with the best chance of success.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

AUGUST 31, 2017

My main focus is on speaking, helping companies define their content marketing strategy and roadmaps, and written or video content development. I like helping brands to completely transform the way they think about marketing and activate their whole company to reach customers. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

MARCH 22, 2017

At our joint breakfast event Use Your Influence two weeks ago, we looked at the changing nature of the influencer landscape, the most common problems brands face when it comes to working with influencers, and the best ways to create effective influencer strategies, whatever your brand or budget.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

FEBRUARY 22, 2017

This is why many companies now turn to recruitment agencies to exploit their expertise in this area- this frees up their time to focus on what they do best, while aiding in higher success rates. Much like recruitment, influencer relations is seen as being important but often outside of our core role.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

OCTOBER 26, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

APRIL 3, 2018

They may not necessarily have a large following, but this is something you can help with, either by using your brand as a platform, giving them access to your audience, or by driving more traffic to their site. Alicia is passionate about educating the industry on influencer marketing best practice, one thought leadership blog post at a time.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

JULY 17, 2018

One thing I love about those activities is it helps to push you to understand the scenarios. Whether in the expo halls, technology clinics I may be helping with, or just randomly in the hallway. This is a big challenge and something that will help drive industries to greater understanding and shift the landscape.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

OCTOBER 4, 2017

Laying out and measuring these milestones helps you achieve your end goals and keeps motivation and impetus high. Setting goals around this internal integration can help you maintain focus and achieve maximum results from your program. Other employees will also see the benefit of being on social themselves. Measuring your inputs.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

MAY 25, 2018

After more than 10 years in this field I can tell how we, as society, have evolved and matured in the use of data to help companies to extract business value from it but also how in the public sector these technologies have a major impact for the wellbeing of citizens. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

DECEMBER 7, 2017

There are various great articles already out there helping brands get prepared, including predictions for next year such as this one on Forbes, as well as advice pieces on how to budget for influencer marketing in 2018 such as this one on smart insights. 4) The best engagement model. How many influencers are they working with?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

MAY 3, 2018

Not being blind-sighted by follower numbers and instead identifying influencers that are totally relevant is a struggle for many brands and a key area that we at Onalytica can really help with. The best programs begin with a catalyst. But it doesn’t stop there. appeared first on onalytica.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

SEPTEMBER 12, 2017

Undoubtedly the best way to approach influencer marketing is to actually use both options. And if they can really help you achieve your KPIs.” ” Creating an actionable segmentation of influencers and how best to engage them is a critical part of influencer marketing that is often missed. Key measures of influence .

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

JULY 19, 2018

Author of 5 best-selling books. President of Ceracoat’s Help for Children Foundation. Equally, number 2, Ashutosh Garag – he may be an expert in his field, but would he have had 5 best-selling books if his audience were smaller? . % of followers culled . Cory Machado. RealCoryMachado. Wrestler, Philantropist.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Engage Influencers for the long-term – it is the best way to see results and a tangible ROI.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

APRIL 19, 2018

A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation. Alicia is passionate about educating the industry on influencer marketing best practice, one thought leadership blog post at a time.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207