Writing on the Web

MARCH 31, 2011

To find the best and most relevant content and bring it forward. I know many of my readers and clients who want to become thought leaders in their field. But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

AUGUST 21, 2014

When you’re competing online with other experts in your field, what makes you stand out? Sometimes saying what you mean is the best route to attracting readers. How are your prospects (and clients) finding you among all the other blogs and sites online? The ABC’s of Great Blogging. A great headline. Be original and offer insight.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

JANUARY 2, 2014

The answer is yes : in certain fields, I am a ghost writer. I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JULY 31, 2013

The solutions: The systems I’ve found to work best with the clients I serve involves a combination of learning to write quick posts, getting contributions from qualified guest authors, and using an appropriate content subscription service. A business blog is still the best darned marketing tool on the planet !

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

JANUARY 30, 2014

The thing is, you probably aren’t a writer but an expert in your field. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. How do you find time for all these forms of content marketing? Record an interview and turn it into a podcast.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

OCTOBER 23, 2013

Be best of breed. Your goal should be to write and publish the very best content in your field available online. Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JANUARY 9, 2014

And yet, with many experts I work with , I find they are so immersed in their field they have a difficult time identifying topics that appeal to readers. They want to write an ebook about their expertise because that’s what they know best. It’s how newspapers sold for many years, based on dramatic headlines.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

MARCH 7, 2012

After all, one of your goals in LI is becoming a recognized expert in your field. The best way to receive a recommendation is not to ask, i.e., the best recommendations most often come from a good one that you have written for someone. Make sure that you have clear goals and objectives.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

OCTOBER 25, 2011

More people online in your field writing about the same things (some better, some worse). Here are a few suggestions to think about: Sit down and try to figure out what you need to do the most to get best results, make a list of your content marketing strategies. A business environment that is changing rapidly (what is unknown).

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

FEBRUARY 13, 2013

Hint: It depends on your field or industry: some require daily postings, but others only once or twice a week.). It’s best to check in with them daily for up to a few weeks, to see how often they post. Solution : Check out other blogs that have content similar to yours. You can also check out how many comments, etc.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

SEPTEMBER 4, 2013

You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. As such, it is in your best interest to promote your blog using pictures. Images have a greater potential of hitting a chord with visitors than texts.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

MARCH 17, 2014

The field of online research methods is new and expanding rapidly. This is how I do research, because that’s what I know best. for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ?

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

DECEMBER 12, 2012

To reinforce trust and credibility and establishes you as an expert in your field. Search engines determine the quality of each page in order to provide the best possible results for the searcher. Ask yourself why people would need to access your website? To read what other customers have experienced with you and your company.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Many are, but not the good ones.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

JULY 27, 2010

Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Since you can’t automatically feed your blog posts into these membership groups, he manually posts something like “What are your best ways of handling office disputes?&#

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

SEPTEMBER 27, 2010

You may be expert in your field, but not so hot at writing. Content marketing with blogs is the best darn marketing tool on the Web, on the planet, in the universe. Blog writing is easy and simple and hard at the same time. Most people struggle with it. You may be super busy because you’re good at what you do.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JUNE 10, 2010

Some of the features I like best on LI (in no particular order): The connections. The group forums are a great place to pose or answer a question, or post one of your blogs as a news item if it’s relevant to others in your field or your town. News and discussions.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

MARCH 12, 2014

If you want to write an expert ebook that sells well on Amazon , you need to research first to find out: What’s already been published in your field of expertise? What prices, what lengths, what covers are best? What titles are selling well? What do readers seek out the most?

Research 100

Research Amazon Correlation Keywords 100

Writing on the Web

AUGUST 15, 2012

For instance, if you were writing about supply chain management, you would type “supply chain management” into a keyword tool’s search field, and then the keyword tool would pull up a list of relevant keywords for you to use in your writing. One of the best tools for mastering SEO basics is a subscription to ScribeSEO Tool.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100

Writing on the Web

JANUARY 15, 2014

Most experts I speak with are driven to publish a book or ebook because of several factors: They’re accomplished in their fields and have reached a level of expertise that merits showcasing in an ebook. Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author.

Interactive Marketing 100

Interactive Marketing Consulting Training Intent 100

Writing on the Web

SEPTEMBER 12, 2011

These blogs are completely different, in various fields of expertise. in “all the topics” that interest you… We do this by collecting the headlines of the latest stories from the best sites and blogs that cover a topic. Top Blog Lists: Top42 Content Marketing & 9 Best Blogs for 2009. Top 10 Writing Blogs Announced.

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