Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Martech
MARCH 19, 2024
” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. And these interactions create more data that helps marketers understand what works and what doesn’t. Use genAI to help create and launch a re-engagement campaign aimed at lapsed customers.
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