Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Must-have email automations in focus 1. Metrics affected include: Time to purchase.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Email Marketing Automation 115

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Personalize the content.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. You can also identify the channels or campaigns with the best ROI and replicate these efforts.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Revenue marketing is about measuring your marketing efforts by focusing on revenues.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Litmus

APRIL 7, 2023

This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? What underlying marketing needs are AI tools trying to meet? AI tools fall into two broad categories: machine learning and generative production. Email is complex.

Marketing AI 78

Marketing AI Email Marketing Planning Copyright 78

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Abandoned cart emails. Referral incentive emails.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Transactional Emails (Welcome, Thank you, Confirmation). Informative B2B Emails. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations.

Marketing Report 113

Marketing Report Email Marketing Enterprise Management Work Management 113

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Summer-Themed Creative Deliverables Before sending out emails or SMS messages, you need to align all of your creative deliverables to the season.

SMS 98

SMS Email Marketing Examples Planning 98

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Track Your Email List.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Top email clients. That said, the top 3 most popular email clients for March 2022 are Apple, Gmail, and Outlook. of overall email client market share.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. With that being said, the top 3 most popular email clients for April 2022 are Apple, Gmail, and Outlook. market share. GMX: 0.05%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Salesforce Marketing Cloud

FEBRUARY 21, 2022

When it comes to email strategy and outreach, you can’t afford to be left behind. Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. You know email campaigns should follow the flow of the customer journey. Watch it now.

Marketing AI 98

Marketing AI Email Marketing Practices Best Practices 98

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users. How should we approach the campaign differently?”

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Stevens & Tate

JULY 16, 2021

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing , and is a great way to send nurture leads throughout the buying process. Segmentation. Personalize. Buyer’s Journey.

Email Marketing 80

Email Marketing Leads Lead Marketing Qualified Leads 80

Vision6

NOVEMBER 12, 2020

The Email Marketing Summit Australia ended on a high last Friday (6th November). The program featured six marketing legends across Australia. We are all too close to our brands to truly orient ourselves to the needs of the market. Hours upon hours spent crafting an email for it to all fall down to 8 measly seconds.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?”

Analytics 109

Analytics Marketing AI Lead Ranking Forecasting 109

Scoop.it

SEPTEMBER 9, 2021

Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction. For email marketers, it means email addresses, email lists, and the like. How Can Big Data Elevate Email Marketing Strategies?

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. Don’t refer to previous emails; they may not have read it,” says Mistry. Don’t assume you know each customer journey.

Email Marketing 83

Email Marketing Planning Webinar Metrics Click Rate 83

Optinmonster

JUNE 27, 2022

Are you looking for the best email marketing software for your nonprofit website? Due to tight budget and little technical support, it’s important that you choose an affordable and easy-to-use email marketing service for your nonprofit websites. Best Email Marketing Software for Nonprofits.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 106

Newsletter Practices Analytics Optimization 106

SmartBug Media

MAY 29, 2020

Guest author Jaymin Bhuptani is the CEO of Email Uplers (formerly EmailMonks). No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. You create an email campaign. Email opens have taken a hit, and email skimming has increased.

Email Marketing 119

Email Marketing Marketing Strategy Marketing & Strategy Planning 119

Optinmonster

MARCH 9, 2021

Do you want to learn more about restaurant email marketing, but you’re not sure where to start? Many people think that email marketing is only for large tech and SaaS companies. But email marketing can help any kind of business grow– so long as you follow the right email marketing best practices for your niche.

Email Marketing 98

Email Marketing Marketing Strategy Marketing & Strategy Planning 98

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to get your email campaigns in compliance 1.

CAN-SPAM 108

CAN-SPAM Data Hygiene Domain Privacy 108

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong. Recover quickly.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Work Management Automation 131

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails.

Stats 71

Stats Email Marketing Trends Planning 71

Stevens & Tate

AUGUST 31, 2021

Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. You should have both in your marketer’s toolbox to use when appropriate, especially with attraction marketing. Email Drip Marketing.

Lead Nurturing 69

Lead Nurturing Email Marketing Campaigns Marketing Automation Services 69

Vision Edge Marketing

MARCH 26, 2024

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? But this post is about a bigger category – technology. The Bottom Line on Balancing the Human Factor with Technology for the Best Customer Experience The integration of technology into the customer experience is inevitable.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

ClickDimensions

MARCH 13, 2024

Changing deliverability best practices is disrupting the email marketing world and many bulk sender businesses. Why are the email deliverability standards changing? If you send over 5000 emails in a 90-day period, then you fit into the category of a bulk sender. When are the deliverability changes happening?

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

Roketto

MARCH 28, 2018

With that thought in mind, they diligently go about building a huge volume of solid prospects through excellent content marketing. Learn About the Top Marketing Strategies in 2018. An Organized Approach To Email Marketing Segmentation. 5 Email Marketing Best Practices. And why shouldn’t they?

Work Management 93

Work Management Marketing Management Email Marketing ROI 93

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Advertising Agencies 137

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 137