Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ActiveDEMAND

OCTOBER 21, 2019

Guest Blog Post by Leadsbridge. Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. Closed-loop marketing is tracking and analyzing your marketing activities to know which activities lead to the best ROI.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Hubspot

JANUARY 22, 2016

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. To this point, SEO has predominantly revolved around browser-based search engines. Not anymore.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

MAY 13, 2015

We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. Best, Lauren. Sources for their data includes Deloitte, Nielsen, TechCrunch, and Forrester Research (among others). HubSpot Academy Group.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Hubspot

FEBRUARY 18, 2019

One of the best ways to tell if a show or movie is worthwhile is if people never get tired of re-watching it. Content marketing is in its infancy compared to television and film, but some of the best writers and publications in our industry have already crafted articles that we revere as the Friends or Forrest Gump of the space.

Hubspot 76

Hubspot Planning Forrester Best Practices 76

ConvertKit

MARCH 25, 2020

Video landing page best practices. But, with a few best practices, some stellar video landing page examples for inspiration, and the right tools , you can have your first video landing page up and running in no time! Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Hubspot

SEPTEMBER 11, 2018

In this guide, you’ll discover a strategy to build this presence – Search Engine Optimization (SEO.). You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. So many resources make SEO complex. In short, SEO drives two things — rankings and visibility. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). SEO (Search Engine Optimization) - With the help of keyword planning, keyword ranking, and other such organic practices, you try to increase the visibility of your website.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging. For example, the marketers focusing on organic traffic are bound to have the obvious question on their minds: How many blog posts per week for ranking?

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Hubspot

JANUARY 3, 2012

Check out HubSpot's webinar page and ebook page as examples. On Your Blog: Just as every page on your website should include a CTA, so should every individual blog post you publish. Furthermore, add CTAs for your best performing offers to your blog's sidebar, and create banner-sized CTAs for the top of your blog, as well.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Marketing Insider Group

SEPTEMBER 14, 2020

We linked to the best available source but this crap takes a lot of time. We did the best we could. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. However, not all statistics are worth citing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Webbiquity

FEBRUARY 13, 2012

SEO remains the most cost-effective way to drive website traffic. But SEO is changing. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Corey Eridon presents signs that your SEO efforts may be headed down the wrong path, along with guidance for fixing each issue. 90s SEO is not on that list.”

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Also track shares, likes, and comments on your social media platforms to learn what’s resonating best with your audience. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. Is your blog vague and scattered?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. These have always been your main SEO focus. You have good quality content on the topic and know the best way to target the audience. This is known as the Discover stage within the buying journey.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Online Marketing Institute

DECEMBER 1, 2010

Blog Create a blog for the conference and source content from speakers and attendees. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. Use this to your advantage.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Porch Group Media

AUGUST 3, 2021

HubSpot , 2020). Hubspot , 2021). Source: Forrester). Alchemer and Forrester Consulting , 2021). Marketers indicated that first-party data is not always the best quality or completely accurate. Hubspot , 2021). Hubspot , 2021). GetResponse , 2021). Source: Email on Acid). Source: Constant Contact).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

DealSignal

MARCH 22, 2023

Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. SEO and content marketing should work in tandem. So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in more of the best posts on social media from this year. by HubSpot. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. ROI Is Dead by StraightUpSearch. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

AUGUST 13, 2014

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Syndication. Content Distribution. Native Newsletters.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 How to Embed Video to a HubSpot Page 3.3.3 What Are Some Video Landing Page Best Practices? Optimize the Video and the Page for SEO 4.7 HubSpot’s Landing Page Video CTA 5.5 Figure out what works best for you and your needs. Choose What Type of Video to Use 3.3

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Webbiquity

JANUARY 9, 2012

What’s the best way to build a quality, relevant Twitter following? How can Twitter to used to support SEO efforts? Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. Twitter and SEO. In some cases, a very large number.

Twitter 100

Twitter Tactics Tools Tips 100

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. While there is not a single channel that everyone can agree to be the most effective, taking a multi-channel approach and being open to adjustments could be the best place to start.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

SnapApp

AUGUST 14, 2018

The reason: More than 2 million (yes, million) blog posts are published every single day. Better content means potential leads and customers get more value out of the blog posts being shared. The best content marketers love learning and know the value of high-quality research. Image source. They’re learning something new.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

DealSignal

JUNE 3, 2021

Here, we walk through six actionable lead generation strategies you can implement today and explain lead generation best practices that will help you fill the gaps in your data. SEO and content marketing should work in tandem. So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Optinmonster

JANUARY 15, 2024

To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content. Generate blog post ideas and case studies to attract potential customers. Here’s an example from HubSpot. Grab their attention with great headlines.

Conversion Rate 103

Conversion Rate Conversion Tips Marketing Analytics Tools 103

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. The results have been nothing short of eye-opening. Great for us, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

ClearVoice

NOVEMBER 11, 2022

Focus on the most important SEO strategies and tactics to be successful. Show decision-makers where their target audience is hanging out and the best ways to reach them through high-quality content. Blogs and long-form content are helpful building blocks to use for this foundation. Forrester ). Social media content.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video SEO Statistics 2.10 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Increase the effectiveness of search engine optimization (SEO) and content marketing. 3) Send people to your best content. 4) Analyze social shares on your blog content.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

SnapApp

AUGUST 14, 2018

The reason: More than 2 million (yes, million) blog posts are published every single day. Better content means potential leads and customers get more value out of the blog posts being shared. The best content marketers love learning and know the value of high-quality research. Image source. They’re learning something new.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

Televerde

OCTOBER 30, 2019

Long-form blog posts generate 9X more leads than short-form blog posts. 67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019). trillion each year from competitors that don’t, according to Forrester. Forrester, 2017). On SEO: 77. Hubspot, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

JANUARY 15, 2024

To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content. Generate blog post ideas and case studies to attract potential customers. Here’s an example from HubSpot. Grab their attention with great headlines.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Metadata

FEBRUARY 22, 2021

Also very well known, but maybe you can give us a little bit of your background from HubSpot as well as the current company you’re with. That’s why it is super inspiring to see HubSpot at $20 billion market cap and whatever. I think our one big compelling point, we’ve been working [Forrester] for years.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social media networks and blogs consume nearly 25% of people’s time online. Social Media Facts and Stats. And much more. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . Nandini Jammi. Jordie Black. Michelle Urban.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91