Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 16, 2012

Best practices are recognized through online nomination and voting in which people recognize the accomplishments of their peers. Half-day sessions built in lunch gatherings so that employees would network with each other. Informal networking is important, Liew said, and don’t start the session with lunch.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

AUGUST 4, 2011

Now that we’ve looked at examples of Facebook best practices, what can we learn from them? The style that works best is relaxed, informal and a little edgy. The best welcome pages have lots of entry points and a vigorous, hip feel. Here are some of my takeaways: Have fun. Be personable and distinctive. Be Colorful.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

AUGUST 19, 2011

Wright patiently explained that the practice was standard operating procedure for cash customers in the hospitality industry and that the charges were routinely reversed within a few hours. Another complained that the hotel wouldn’t let him cancel a reservation.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

MARCH 10, 2011

Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&# Stephanie Sammons posted some great tips on Social Media Examiner early this year about how to make the most of LinkedIn groups. And they’re busy. It has 532 responses.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 9, 2011

Sharing best practices in an organization of that kind has traditionally been all but impossible, but Texas Health is pulling its resources together with often remarkable results. The employee-focused social network is changing the way the business operates.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

AUGUST 20, 2010

At the very least, they're good practice for the firing line of a real job interview. Your best chance to be remembered by the person you've just met is in the days immediately following the encounter. My goal was to learn, and possibly to make an acquaintance that could prove fruitful in later years.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

NOVEMBER 24, 2010

Blogging Best Practices. Blogs that are hosted or run by Oracle should focus on topics that are related to Oracle’s business. Take care to avoid subject areas that are likely to be controversial, such as politics and religion.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Blogging Best Practices. Blogs that are hosted or run by Oracle should focus on topics that are related to Oracle’s business. Take care to avoid subject areas that are likely to be controversial, such as politics and religion.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. While those numbers have improved from two years ago, they still indicate an entrenched suspicion that social networks are at best time-wasting extravagances and at worst latent security threats. Same Old Song and Dance.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF). 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Your speakers and fellow organizers are your best sources of social media promotion. Content from past events is your best promotion for future events.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

OCTOBER 10, 2012

A lot of professional videographers have developed the skills they need for fast and high-quality online production and people are learning some basic best practices: Have a story to tell and a script to work from. Now the technology to make good quality video has become affordable to nearly everyone. Keep it brief.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

SEPTEMBER 15, 2011

Monitoring is a solid practice that can keep you in touch with the topics and brands people are discussing online. Most experts I’ve spoken to on this topic say that sentiment analysis tools are at best 70% accurate. Most tools now also provide some degree of sentiment analysis, which attempts to derive attitudes from comments.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JUNE 24, 2010

The only reason we make these investments is that these practices are established and businesses are accustomed to them. The best way to select relevant metrics is to work backwards. In order to understand the true value of these new tools, you need to have a baseline for comparing them to past practices. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 4, 2012

The point isn’t for organizations to argue about tools but to figure out the best ways to measure success. Paine’s practical and time-tested advice is a welcome relief to a Klout -obsessed world that seems more taken with fans and followers than with business results. I highly recommend it.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

MARCH 9, 2012

It was the best decision I’ve made in the last five years. When you consider that P&G has nearly 130,000 employees spread across the world and marketing practices that have made it an icon of excellence for a century, that’s no small achievement. I said what the heck. New Measures of Success.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50