Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Well, in the main it means the use of social networks, two of which dominate – Twitter (used by 85% engaged in social media) and LinkedIn (77%).

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Savanta

FEBRUARY 1, 2012

And after more than 250 interviews with client-side readers we had a solid benchmark. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Just one in ten (12 per cent) are B-list Personalities (2,000 – 7,500).

Twitter 120

Twitter Brand Identity Branding B2B 120

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. Catch her on Twitter at @ Kimbe_Mac.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Landing Pages 50

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. For example, if everyone in your dedicated email marketing team can send 50 messages a day and you have a 10-person team, that means you cannot scale beyond 500 customers. Invest time in personalization. There are two types of personalization: a. Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Top Rank Marketing

FEBRUARY 7, 2024

Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level. It has become a bit of a cliche in marketing circles this year, but it remains true: AI won’t replace you, a person using AI will.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Marketing Insider Group

JUNE 16, 2021

Posting on social for a personal account can look a lot different than posting for a business account. Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Tweeting on Twitter. You’re not alone. To get the most out of social media, you need a plan.

Social Media 262

Social Media Media Content Linkedin 262

Engagio

JUNE 14, 2017

Q: How do you benchmark and measure success for ABM? For us, we have an outbound prospecting team assigned to a few thousand targeted, named accounts supported by and aligned with ABM tactics like display advertising, personalized direct mail, and key event support. ” Too many people miss the orchestration piece of ABM.

Account Based Marketing 96

Account Based Marketing ABM Advertising Benchmark Ideal Customer Profiles 96

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Launch Marketing

APRIL 5, 2023

49% of B2B marketers plan to use in-person events this year: This shows how enticing events continue to be, with in-person events on the rise again. Other platforms such as Facebook and Twitter are showing not as effective or used. Consider Content Performance Benchmarks: 80% of B2B marketers measure content performance.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Marketing Insider Group

SEPTEMBER 2, 2015

And in return they expect companies to provide relevant and personalized experiences on every channel, or else they will go elsewhere. First-party data is key to understanding the customer journey and personalizing your customer experience across your channels, to deliver the right content at the right time when your consumers want it.

Personalization 100

Personalization Marketing Management SMS Mobile Marketing 100

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. 2) TweetReach. 4) Buzzsumo. 5) Twazzup.

Social Media 144

Social Media Tools Media Lead Scoring 144

Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Here's how it works step-by-step: Step 1: Define Your Campaign Goals and Benchmarks Your client success manager guides you through our process from start to finish.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. Apparently, relationship building is my personal forté. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers. What Is the Social Selling Index? The Real Benefits of Social Selling. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks. (a Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter. Also, compare your social performance to your competitors via competitive benchmarking.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Oktopost

FEBRUARY 21, 2022

2022 Employee Advocacy Benchmark Report ). Others are better for quick and easy sharing, like Twitter. Keeping these unique networks in mind, check out these employee advocacy statistics on engagement performance by network from the 2022 Employee Advocacy Benchmark Report. Twitter advocacy posts drove 3.7 LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

TrustRadius Marketing

JUNE 20, 2022

10 Twitter analytics Social graphs Affordable paid plans Feature availability Numerical caps for access Limits to follower tracking Metigy 9.1/10 Talkwalker also identifies the top personalities in your niche, making it easier to track down influencers. A community search tool can help you identify potential customers on Twitter.

Social Media 116

Social Media Analytics Work Management Media 116

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

NOVEMBER 1, 2021

Social media advocacy is when the employee posts about the company in a positive way on their personal accounts. Wider personal network for sales. The important core parts of brand messaging can be retained while employees are encouraged to personalize individual details. Positive workplace environment for recruiting and HR.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. Why Personalization is Key for Content Marketing. Source: Why Personalization is Key for Content Marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Sprout Social

FEBRUARY 15, 2024

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. Share personalized content Social media users don’t react to generic content. Social media presence Make your social media presence unique by establishing a distinct voice, tone and brand personality.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Launch Marketing

MAY 19, 2021

First, you should benchmark how your email performance compares to industry trends. Track your email performance on a per-send basis so that you can begin to create more personalized benchmarks that apply more directly to your email campaigns. Metrics for Email Performance. Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The ABM Agency

MAY 16, 2023

We will explore how in-depth intelligence can be used to understand personal preferences, communication styles, decision-making criteria, and budget constraints of target accounts. In summary, conducting in-depth intelligence research is a critical component of any successful account-based marketing campaign.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MAY 30, 2017

CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute. Please add your suggestions through the comments below or send us your recommendations through Twitter or LinkedIn as well.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Convince & Convert

OCTOBER 22, 2021

One of the biggest hurdles in getting people involved in an advocacy program is convincing them that there’s a personal benefit. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Answering the Question: What’s in It for Me? Identifying and Educating Existing Internal Advocates.

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Contently

APRIL 6, 2023

Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves. Give your personas names, job titles, and other personal details that make them feel like real people.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Sprout Social

JUNE 7, 2023

Personalization Personalizing your brand experience to match customer personas and preferences adds value and creates a sense of personal connection with your brand. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

MAY 19, 2021

Here’s what that looks like broken down by platform: Median benchmark for Facebook engagement: 0.09%. Median benchmark for Instagram engagement: 1.22%. Median benchmark for Twitter engagement: 0.045%. Less than one percent of people who see a post actually interact with it.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. It’s also very effective to have the person in your ad point to the call to action. Also note that this is a real person, not a model. A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

ClickZ

JANUARY 20, 2020

A good benchmark is to aim to post at least one to three times per day. You can even invite other brands or Instagram personalities to join in on your Instagram Live. Then, you need to ask yourself if their personality is in line with your brand. A good benchmark is to aim to post at least one to three times per day.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. This metric represents the number of persons who are following a user’s posts at Google+.

Google 154

Google Tools Best Practices Planning 154

Sprout Social

FEBRUARY 1, 2024

This is a powerful recommendation for Trello because it’s a personal endorsement. Jump into industry conversations proactively Participate in industry conversations on platforms like X (formerly known as Twitter) and Reddit to stay in tune with key demographics.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Unbounce

DECEMBER 2, 2020

According to Unbounce’s 2020 Conversion Benchmark Report , it really depends on the industry. Use inclusive language : Aristotle acknowledged that emotions and experience vary from person to person—and to evoke feeling and persuade, the speaker had to understand and relate to the audience fully. How can you do that? Not in SaaS?

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145