Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Measure social data among other marketing metrics to show impact.

Social Media 138

Social Media ROI Media Cross-Selling 138

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 24, 2022

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. Overall, most marketers (32%) claim that they are expected to initiate between 20-30% of the pipeline at their organization.

Account Based Marketing 230

Account Based Marketing B2B Marketing B2B ABM 230

KoMarketing Associates

JANUARY 24, 2023

Some of the top obstacles for those working with ABM include tracking and measuring results, developing customizable campaign assets, and personalizing marketing initiatives to key contacts. Most B2B marketers (46%) are still experimenting with piloting, measuring, and refining their ABM approach.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Anyword

MARCH 14, 2024

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. Anyword’s Benchmarking is not just an advancement; it’s a transformation in how content is created, analyzed, and optimized. What’s Benchmarking? open rates, click-through rates).

Advertising Benchmark 92

Advertising Benchmark Lead Ranking Lead Scoring Comparison 92

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Benchmarking Your Success: Where Do You Stand? Lead Quality (50-70%): This benchmark reflects the percentage of MQLs that meet your predefined criteria for lead qualification.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

SEPTEMBER 13, 2022

Increasing engagement (63%), measuring performance/ROI (44%), and creating an overall strategy (38%) have been the biggest challenges for marketers using email. Knak conducted its “2022 Email Marketing Benchmark Report,” and data suggested that marketers’ average daily delivery rate is 93% — a drop of 3.2% from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

SEPTEMBER 21, 2021

Despite the benefits of video content, previous research indicates that many marketers still only have basic video effectiveness measures in place. Vidyard conducted its “2021 Video Benchmark Report,” and data suggested that most marketers (34%) only have “basic” video content effectiveness measures in use.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. Measuring results (38%) remains the most challenging aspect of using data to drive demand, according to respondents.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). Emails Sent.

Lead Ranking 287

Lead Ranking Lead Scoring ROI Enterprise Management 287

Webbiquity

JANUARY 23, 2024

Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. This requires accurate benchmarking through competitor analysis. Measure customer satisfaction. Run customer surveys and benchmark them against your social listening data.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Webbiquity

MAY 9, 2023

What are the potential benefits, and how will they be measured? These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. What’s the best approach for creating that strategic plan?

Social Media 310

Social Media Social Marketing Planning Tips 310

Webbiquity

DECEMBER 19, 2023

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8: This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. .” Other metrics need to be measured every month.

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Hannon Hill

JANUARY 23, 2019

The following is an overview of the minimum benchmarking basics to identify the strengths and weaknesses of your website. Taking a performance snapshot of your website is important for directing its success.

Advertising Benchmark 40

Advertising Benchmark Marketing Websites 40

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Next Steps: Measuring Your Success Defining Content Syndication ROI Metrics: Aligning Goals with Measurement The beauty of content syndication lies in its versatility. Must Read: How to Measure Content Syndication Success?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Vision Edge Marketing

JUNE 6, 2023

Define customer experience goals and measures : Th CGOs define what exceptional customer experiences look like and how they will be measured. Depending on the goals, possible customer-centric measures include customer satisfaction, customer advocacy, customer effort , first contact resolution, and customer retention rate.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

FEBRUARY 13, 2024

Measuring and reporting alignment success Martech alignment with business objectives isn’t a “set it and forget it” task. Benchmark your martech success against industry-specific KPIs to gauge your alignment’s effectiveness. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Marketing Automation Services 110

Marketing Automation Services Work Management Lead Ranking Lead Scoring 110

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set benchmarks based on existing content so you can easily compare the two data sets later.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Zoominfo

NOVEMBER 9, 2023

3 Ways to Create a Repeatable GTM Playbook Benchmarking: You can’t improve until you know where you stand. Benchmark Your Current State: the Modern GTM Index (MGI) Where do you currently stand? Their assessment spanned from the first contact with a website all the way through follow-up and setting a meeting.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Grocery chain Sobeys is using qualitative and quantitative data to improve how it measures success across the customer lifecycle.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Launch Marketing

JANUARY 4, 2023

Measure Key Data. Set Benchmarks for Key Data. As important as measuring key data is, it does not necessarily mean anything if there are no benchmarks for them. This gives a benchmark for how your website was performing previously and can uncover trends, giving insight as to where improvements can be made.

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Benchmark Email

SEPTEMBER 7, 2023

It’s important that you know how to measure the performance of your email efforts, and that you’re regularly tracking the right email metrics so that if they’re… The post Is Your Email Marketing Successful? appeared first on Benchmark Email.

Email Marketing 98

Email Marketing Advertising Benchmark Marketing 98

Heinz Marketing

MAY 13, 2023

How to Measure the Effectiveness of Your Sales Process by Tristen Taylor Keeping tabs on the effectiveness of your sales process is critical to helping you gauge the health of your sales organization and ultimately learning how to sell better. Here are some KPIs that you can use to assess and benchmark sales leaders and managers.

B2B Sales 101

B2B Sales Peer-to-peer B2B Advertising Benchmark 101

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Martech

OCTOBER 26, 2022

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. Lack of benchmark data.

Marketing Qualified Leads 102

Marketing Qualified Leads MQL Top of Funnel Advertising Benchmark 102

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. More concerning than this measurement obsession are the behaviors it has spawned.

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Martech

MAY 25, 2022

Social media benchmarking involves comparing your metrics and processes against the industry standards. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Learn how you can get a clear idea of how you stack up against the competition.

Advertising Benchmark 101

Advertising Benchmark Social Media Webinar Metrics Media 101

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. In-store measurement. Personalization and consumer insights. Guidelines.

Guidelines 126

Guidelines Advertising Agencies Media Paid Search Agency 126

Benchmark Email

FEBRUARY 24, 2023

By measuring the right metrics and how… The post Using a CRM to Measure Client Relationships appeared first on Benchmark Email. There has never been a time when establishing a long-term connection with clients has been so important. The good news is, using a CRM can help make this goal much more achievable.

CRM 97

CRM Advertising Benchmark Email Marketing Marketing 97

Martech

MARCH 21, 2024

Your goals should be measurable and directly tied to your company’s key business objectives. ROI measurement. Determine your benchmarks for ROI. Creating a plan with incremental improvements and measurable outcomes will help your marketing operations more smoothly adopt AI without disrupting work in progress.

Marketing AI 123

Marketing AI Contingency Planning Work Management Digital Transformation 123

Optinmonster

NOVEMBER 7, 2023

It’s the measure of your site’s effectiveness in turning visitors into buyers, and it’s a critical factor in your store’s success. It’s a measure of your website’s effectiveness in persuading visitors to do what you want them to do.

Conversion Rate 76

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 76

Seismic

FEBRUARY 6, 2024

Evaluating vs. measuring sales performance The words ‘evaluating’ and ‘measuring’ are often used similarly when referring to sales performance. Both are equally important for sales leaders to focus on, but evaluating performance and measuring performance are two different things.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? You need real, measurable data to determine what you are doing well and which areas need improvement. Here are the marketing success metrics you should be tracking and measuring up against. Lead Generation Rate. Cost Per Lead. Customer Acquisition Cost.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137