How marketers can help boost martech utilization
Martech
APRIL 5, 2024
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. Insufficient usage of martech may also hinder the improvement of marketing processes. Here are some steps that can help you optimize martech utilization. They should accurately reflect existing marketing processes.
Let's personalize your content