NetLine

NOVEMBER 9, 2023

In a previous post, we covered how to get the sales handoff right and why first-party and validated buyer data is essential in this process. It’s important to realize that although intent data has played a major role in discovering and nurturing leads before being handed over to sales, its job isn’t finished at that handover.

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Intent Data Intent Top of Funnel Outreach 52

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. The first step to identifying your target accounts using intent data is to define your Ideal Customer Profile (ICP).

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Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Why Not Both?

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Intent Data Intent Marketing Budget Buyer Intent 52

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

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Intent Data Top of Funnel Intent Lead Ranking 78

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

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Top of Funnel Ideal Customer Profiles Process Optimization 162

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

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Intent Data Top of Funnel Intent Work Management 52

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? Dive in as we discuss more about B2B intent data, and how you can utilize it to grow your business. . What Is Intent Data? First-Party Intent Data.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. What is B2B Buyer Intent Data? Source: G2. your website, CRM).

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Buyer Intent Intent Work Management Marketing Management 359

Albacross

JANUARY 19, 2022

Truth is: you don’t need more data – You need insights. Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. But is that all?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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Zoominfo Intent Signal Work Management Intent Data 246

SalesIntel

APRIL 15, 2024

Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. Business email address Subscribe Processing.

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Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

Smashmouth Marketing

AUGUST 6, 2021

Craig Rosenberg, Distinguished VP at Gartner : "If they charge less, be more skeptical – Believe it. Do you have Intent Data to enrich the ABM list? What is your onboarding process? I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead. Do you work from scripts?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Martech

MARCH 6, 2024

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. Intent data. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Gone are the days of complex opt-outs.

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Outreach Effectiveness CAN-SPAM Domain 113

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Resistance to Traditional Sales Approaches: B2B decision-makers want as little friction in the purchasing process as possible. Leveraging intent data sources is one way to reach B2B decision-makers sooner.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Resistance to Traditional Sales Approaches: B2B decision-makers want as little friction in the purchasing process as possible. Leveraging intent data sources is one way to reach B2B decision-makers sooner.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ). Predictable revenue through closed-won deals (Sales).

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B2B Marketing Lead Ranking B2B Paid Search Agency 131

Madison Logic

JULY 6, 2023

As AI-powered solutions such as intelligent process automation, predictive analytics, chatbots, and virtual assistants continue to streamline operations, improve customer service, and provide insights for informed decision-making, it is expected that interest among SMBs will only intensify.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

LeanData

OCTOBER 6, 2022

An educated buyer paired with a less educated seller often taints the experience very early in the process. In fact, a Gartner study shows only 17% of the buying journey is spent meeting with potential suppliers. . Intent data, AI, and machine learning will help you know what to do for each individual customer.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Engagio

OCTOBER 18, 2023

The decision of who to target is not left up to the individual SDRs; instead it’s a disciplined process where AEs pick accounts guided by marketing, using AI to focus on the highest-value accounts with the best propensity to purchase. as well as what content the account is researching offsite (tracked using B2B intent data).

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

LeanData

SEPTEMBER 21, 2022

Things have gotten complicated, and with Gartner expecting that 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model by 2025, it’s about time you align your processes with your priorities. Changing processes is NOT easy. Connecting what matters. Better Together. So where do you start?

Outreach 98

Outreach Lead Ranking Top of Funnel Trigger Marketing 98

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. What is Demand Generation?

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Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Madison Logic

MARCH 23, 2023

Innovation in laundering and the cash-out process – Criminals will get more creative in cash-out scams to earn money from investments on stocks, crypto; no dollar is safe. These organizations are digitally transforming their resources and processes and are prone to attacks like hacking and data breaches. billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Ranking 52

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. source: Gartner Sales).

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Buyer Personas Marketing AI Account Based Marketing B2B 67

Madison Logic

OCTOBER 4, 2023

Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee. This makes it even more critical for a brand to be top-of-mind among target accounts before they initiate the buying process.

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Multi-Channel Account Based Marketing ABM Advertising Channels 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

MAY 21, 2020

Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing.

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Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Marketing Interactions

JANUARY 19, 2020

How long is the sales process from the time you get involved? Or can you only confidently picture you and your team addressing one or two across the entirety of their buying process? This said, as buying committees grow—Gartner has B2B buying committees up to 11 people now—you will likely need more than one for a complex B2B solution.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. It’s a collaborative process that ensures everyone’s insights are considered, leading to a unified choice.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. This process has become even more straightforward with the appearance of intent data. This may involve breaking down silos and implementing new processes to ensure smooth communication and coordination.

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Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104