KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Interestingly, social media marketing (47%) has proven to be the most difficult channel to analyze for attributing marketing results to sales revenue.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

SmartBrief - Marketing

MARCH 17, 2024

Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Over 8 million viewers watched this live on YouTube, setting a record for the highest concurrent viewership on the platform at the time.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Businesses don’t want to forget blogging because it’s easily accessible with a low barrier to entry for prospective customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Convince & Convert

APRIL 26, 2016

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? However, Lori had a plan to make social media not only relevant to their audience, but an important tool in helping Raytheon meet its business goals. In This Episode.

Social Media 75

Social Media Media Barriers Skype 75

Oktopost

MAY 23, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. These questions and more answered this week on Behind the Post with Helen Hauck , Global Social Media Engagement Manager at IFS. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Episode Summary. Meet Helen.

B2B 62

B2B Work Management Digital Marketing Funnels Marketing Management 62

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Onalytica B2B

OCTOBER 11, 2017

Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass. For anyone that has spent time working in social media, this process may actually feel familiar. Some might call it a gold rush. Why the gold rush?

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Convince & Convert

NOVEMBER 29, 2011

Your speed in answering the social media telephone is no different. Social media is unique in that businesses are using the exact same tools and playbook that customers are using in their own lives. Social media is unique in that businesses are using the exact same tools and playbook that customers are using in their own lives.

Social Media 127

Social Media Media Customer Satisfaction Barriers 127

Contently

FEBRUARY 8, 2022

Nike focuses on the wearer: the athlete breaking down barriers, the kid who finally hits her half-court shot or learns to run for the first time. Having those videos on YouTube can also help you rank for certain keywords. And do you know what happens when you engage with happy (or angry) customers via social media? Never Nike.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them. Size isn’t the only factor to consider when considering these media sites. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Contently

APRIL 4, 2023

Some key ways to improve both include: Removing barriers to UX, like code bloat (needlessly long code in a website’s programming) and large media assets that slow page load time. Here are a few tips to get started: Expand your reach by creating a presence on new social media sites.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Something in-between?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. The barrier to entry has been (mostly) razed. The Internet has razed the barrier to entry to all of these things and the tools are all cheap.

Social Media 80

Social Media Media Internet Marketing Blogger 80

ClearVoice

OCTOBER 14, 2022

A lack of time is a major barrier to content marketing ( Wordstream ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). 97% of bloggers promote their content using social media ( Statistica ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Buzz Marketing for Technology

AUGUST 3, 2008

Docuticker - I’m A Little Obsessed → Librarian Tip for Nonprofits: 90-Second YouTube. This article, “Spring Awakening,&# describes how the Cornell University Library ended up making 90-second YouTube clips for their incoming first-years about basic research concepts. Librarian Tip for Nonprofits: 90-Second YouTube.

Youtube 100

Youtube Web 2.0 Tips Barriers 100

Martech

AUGUST 23, 2021

The report is seen by many media outlets as a way to counter data from its own CrowdTangle tool that often shows posts from conservative commentators among the 10 top-performing link posts (ranked by total interactions). Quote of the day. Increasingly, marketing departments need tech chops to achieve differentiated results.”

Work Management 117

Work Management Content Marketing Management Lock-In 117

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Social media usage is booming.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Martech

SEPTEMBER 30, 2022

How we consume media has shifted dramatically in just a few years, making us more resistant to traditional marketing techniques. Technology is growing at a rapid pace, and this is making a big impact on the way we consume media. Social media trends also play a big role in how customers consume information. Gen Z customers.

Marketing AI 126

Marketing AI Campaigns Ad Building Paid Search Agency 126

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 111

Social Media Paid Content Media Business 111

KoMarketing Associates

AUGUST 18, 2020

It’s no secret that video works, or that social media is one of the best places to use it. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce is the buying and selling of goods or services directly within a social media platform. Others aren’t far behind, with both YouTube and TikTok exploring “shop now” buttons.

Stats 133

Stats Examples Tips Top of Funnel 133

The Marketing Blender

MARCH 15, 2021

A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. Pick a publishing cadence and stick to it.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Oktopost

APRIL 2, 2020

We are proud to continue the conversation in the Oktopost original discussion series, “The Globalization of Social Media.”. Social media can have an incredibly powerful or incredibly dangerous impact on relationship building. Understand the B2B Social Media Landscape. It is the one that is most adaptable to change.”.

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

Vidyard

FEBRUARY 16, 2016

Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

TORONTO, Ontario – February 17, 2016 – Vidyard and Media One Creative today announced a partnership to offer comprehensive video marketing solutions to help businesses drive new levels of engagement in their content and turn viewers into customers. About Vidyard.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Customer Experience Matrix

OCTOBER 14, 2019

Meanwhile, actions by Google, Microsoft, Apple and other major browser are putting still more barriers in the way of data business as usual. Other types of video, available through YouTube, Instagram, TikTok, Snapchat, Twitch, and much else, are delivering new mass.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99