Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.

Work Management 116

Work Management Trends Business Forrester 116

Convert

AUGUST 14, 2023

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less. People are going down this AI rabbit hole, throwing caution to the wind.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

SmartBrief - Marketing

AUGUST 23, 2023

Generative AI is intrinsically related to the future of digital work. Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency. SMBs can succeed in a competitive market by growing, automating, and streamlining.

Marketing AI 52

Marketing AI Small Business Marketing Generation Work Management 52

ClickZ

JUNE 30, 2020

30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. But with the change, comes challenge.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Zoominfo

MAY 25, 2021

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . It’s nearly impossible to believe that will be true.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. People are also concerned about their data being gathered and utilized for marketing purposes. So, how can a data-driven marketing plan function in the absence of user-specific data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Sprout Social

AUGUST 29, 2023

But AI isn’t a thing of the future. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience.

Conversion 78

Conversion FAQ User-Generated Content Paid Search Agency 78

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Zoominfo

MAY 25, 2021

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. It’s nearly impossible to believe that will be true.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Valasys

JANUARY 3, 2024

As the Dubai real estate market continues to evolve, a new force is shaping the way properties are showcased, marketed, and ultimately sold — marketing technology. This dream is not lost on investors eyeing the thriving Dubai real estate market, where seafront properties have become synonymous with exclusivity and high returns.

Privacy 40

Privacy Marketing & Strategy Barriers Forecasting 40

Walker Sands

MARCH 3, 2020

The Atlanta Innovation Forum recently hosted an “AI and Healthcare Innovation” panel at the Atlanta Tech Village. As B2B tech communicators with many clients in health tech and AI – and often focusing where those industries overlap – it was no surprise to us that data bias became a major discussion point only minutes into the event.

Marketing AI 52

Marketing AI Barriers Privacy Intent 52

Brightedge

JULY 22, 2022

When we talk about SEO, the content optimization half of the equation gets a lot of the attention, but in 2022 and for the foreseeable future, technical SEO presents an equal if not bigger opportunity (or barrier, depending on how brands approach it) for maximizing digital discovery. Customer behavior is less transparent.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Hubspot

DECEMBER 13, 2018

Around here, we most frequently use the word "voice" to describe the way people search for information or execute tasks that, thanks to artificial intelligence (AI) and other technology, can now be completed digitally. The Privacy Issue. One barrier to scaling voice assistant use could be privacy.

Marketing AI 69

Marketing AI Privacy Amazon Paid Search Agency 69

chiefmartech

APRIL 24, 2018

it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Martech Advisor

JANUARY 14, 2020

From experiential marketing, parallel reality, plant-based meats, to flying cars, the annual innovations in this consumer electronics show gives attendees a glimpse into the future of the technology. If you are a future-focused marketer, jump in, we’ve got the major highlights from the three-day event of the year!

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Salesforce Marketing Cloud

JULY 25, 2023

Are you overwhelmed by generative AI yet? The questions about AI businesses need to ask themselves – about technology, skills, privacy, data, and organizational requirements, to name a few – are endless. It can be hard to know where to begin, and the most pertinent AI questions to ask, before diving in.

Marketing AI 98

Marketing AI Enterprise Management Work Management Business 98

Optinmonster

DECEMBER 19, 2023

Use tools that offer robust data privacy features to overcome this eCommerce business challenge. Holiday discounts , coupon marketing , and bundle pricing help you improve your profit optimization. Use AI-based chatbots to provide instant customer service and cut overheads. Want to master the nuances of pricing your products?

eCommerce 81

eCommerce Marketing Management Business Budget Programs 81

Martech Advisor

JANUARY 20, 2020

Lynne Capozzi, Acquia's CMO, shares three strategies that marketers will look to in the coming year to do that. With every passing year, customer expectations continue to rise as does the pressure on CMOs and marketing leadership to deliver more memorable customer experiences across every touchpoint.

Storytelling 76

Storytelling Barriers Act-On Touchpoints 76

Salesforce Marketing Cloud

JULY 20, 2021

The prediction is based on proprietary research, data on the actual activity of more than 1 billion global shoppers, and several market assumptions. With global legislation and changing consumer preferences giving way to a new internet , marketing departments are facing the greatest disruption in the last five years.

Cost 98

Cost Merchandising Pricing Price 98

Customer Experience Matrix

MAY 26, 2023

The size of most markets is governed by a combination of supply and demand. The marketing technology industry has been a rare exception with few constraints on either factor. Meanwhile, the non-stop expansion in marketing channels and techniques has created an endless demand for new systems. It aint necessarily so.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

chiefmartech

APRIL 24, 2019

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. So why is integration a barrier at all? After all, we live in the so-called API economy. “Does X integrate with Y?”

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Use these insights to influence other marketing efforts and areas of your business.

Work Management 98

Work Management Marketing Management Software Marketing AI 98

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Buffer

DECEMBER 8, 2022

In this article, we will explore the future of personal branding through the expert opinions of Social Proof interviewees and I’ll be making my own predictions based on general market trends. Regardless of your choice, the barrier to entry for creating content to support your personal brand will go lower than ever.

Marketing AI 115

Marketing AI Personalization Branding Brand Identity 115

Content Standard

OCTOBER 20, 2023

Content atomization is a strategy primed to address the unique challenges of healthcare marketing, especially if you’re selling into large, complex organizations such as hospitals, health systems, payors, or large group practices. For most healthcare marketers, this level of precision has been out of reach.

Marketing AI 59

Marketing AI Work Management Marketing Management Planning 59

SpotMe Blog

SEPTEMBER 8, 2023

Then, as soon as a drug is licensed pharmaceutical advisory boards help to devise post-marketing clinical trials, review medical education programs, and provide expert suggestions for life-cycle management. However, this should not be a barrier to using event technology.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . When trying to execute highly personalized email marketing campaigns, however, marketers encounter many barriers.

Automation 104

Automation Top of Funnel Marketing AI Effectiveness 104

Circle Studio

NOVEMBER 21, 2019

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Single Grain

JANUARY 8, 2020

Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. 7 Social Media Marketing Trends You Can't Ignore in 2020. Book My Free Marketing Consultation. Click To Tweet.

Social Media 120

Social Media Trends Social Marketing Media 120

QuanticMind

SEPTEMBER 20, 2023

And while the app’s parent company, Snap, has been having an up-and-down couple of years from a performance standpoint, its AR-focused vision for the future and unceasing popularity with Gen Z and millennials offer distinct advertising opportunities to social marketers. Read on to find out. What creative is most likely to resonate?

Advertisements 90

Advertisements Advertising Paid Search Agency Work Management 90

Kevin Indig

JUNE 26, 2023

Set yourself up for success in the new AI-powered Search world. What excites me so much about CRO is that it sits between marketing and product. Wealthfront’s homepage, for example, addresses concerns (1, market volatility), makes a promise (2, high APY), shows the product (3), and uses trust signals (4) to increase Psych.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Mass Analytics

DECEMBER 20, 2022

As a result, marketing teams must quickly adapt to this new environment. They need to put the right measurement framework in place to understand and disentangle the performance of each marketing channel. The decades-old technique was expected to leave the marketing effectiveness measurement scene to pave the way for MTA.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

Single Grain

JULY 7, 2023

But with so many marketing channels, tools and techniques available, how do you know which path to take? This approach saves time and money while still reaching advertising objectives by tapping into the expertise and resources of external specialists or an outsourced marketing team, instead of hiring a full-time in-house team.

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52