KoMarketing Associates

JANUARY 23, 2018

Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations. Witness the #1 barrier to marketing automation success: It’s a lack of strategy.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has yet to solve the reporting issue. B2B marketers are focused on the short term, to their detriment.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

Brandpoint

MARCH 31, 2020

Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. What is cost-per-lead? Read More: How Content Accelerates Lead Generation].

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Brandpoint

JUNE 1, 2018

But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

PureB2B

MAY 15, 2017

The search for the next innovation in lead generation is an epic ongoing quest. Which has recently led marketers to ask the next inevitable question, “Can chatbots get me leads?”. How Chatbots Can Help With Lead Generation. Think about your primary digital lead generation channels for a second (i.e.,

Lead Generation 78

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 78

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. What is Marketing Automation?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

ViewPoint

NOVEMBER 7, 2018

In the past it wasn’t because people couldn’t prove the ROI, it was because it was inconvenient, and sometimes difficult; but neither are good excuses, and both are no longer barriers. The measurement tools have existed for some time and are getting easier to use year by year since the introduction of CRM and marketing automation.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Net-Results

MAY 26, 2021

VIDEO: What role does content play in my digital marketing strategy? Want to know more about how Net-Results Marketing Automation can help your customer journey and conversion rate? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing. Check it out below.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Zoominfo

MAY 5, 2019

Before you can determine how much budget to allocate to email marketing, it’s important to establish your goals and priorities. These can be broad or specific, but should ultimately align with the goals for your overall marketing strategy. Is your marketing automation tool getting the job done? Not sure where to start?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it’s simply not the case, as most run into barriers along the way.

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

JULY 5, 2013

Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Ranking Paid Search Agency 48

NetLine

JUNE 22, 2023

Marketing-sourced leads and accounts don’t convert to meetings—leading to sales sidelining the contacts and accounts that are given to them A UFO handing over a qualified, validated lead generated through using first-party intent data with an astronaut picking it up.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

The Point

OCTOBER 30, 2013

If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button. Sure, strictly speaking, it’s one more step, but it’s not much of a barrier.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

ViewPoint

APRIL 18, 2011

For those in sales lead management, it means tackling the biggest barrier that is stopping you from getting the best return on investment from the leads you generate. The challenge we all have is to overcome the barriers that are stopping our company from getting its rightful ROI from lead generating dollars.

Barriers 120

Barriers Blogger ROI Work Management 120

Vidyard

JULY 29, 2014

There are many RFP templates available to help procure the right Marketing Automation Platform (MAP) for your needs, however, most of these templates are missing a key ingredient – the ability to track video viewing history per site visitor and use this engagement data for enhanced lead scoring and nurturing.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Directive Agency

JUNE 10, 2020

Rena Gadimova – Senior Content Marketing Strategist at Adobe. Answer: “It is critical to take time when building a lead generation strategy. Answer: Here at SEMrush, we use all kinds of lead generating strategies. Michael Ferree – CEO and Founder of Lead Generation World.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Scoop.it

MAY 11, 2021

Delivering the right content at the right time is tricky, but doing so can give your sales team an edge that helps them spark interest, break through barriers, and handle objections. Lead Generation Goes on Autopilot. It’s generally a good idea to aim for longer form content that includes visuals.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Ledger Bennett

DECEMBER 18, 2019

It neglects to unpack how we find more people to sell to; how we sell to them more effectively; how we overcome internal cultural barriers; how we strengthen our position against competitors and how we deal with skills gaps. The equation also overlooks more subtle revenue generation opportunities like: Raising your prices.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Velocity Partners

NOVEMBER 7, 2018

The creative gene found perfect harmony in its new environment, providing the magnetic content that search engines, social media and marketing automation plays needed. But, like many doomsday scenarios , this one overlooks one crucial component: the remarkable ingenuity of humans (sometimes even marketers). Nor should we.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Adobe Experience Cloud Blog

JULY 7, 2017

Using behavioral data to improve lead scoring has been around for years, but until recently, marketers have not had the technology necessary to score social activities. Now, social intent data can be matched with the leads in your marketing automation system to greatly improve your lead scoring model.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

LEADership

JUNE 26, 2014

For experiences to become memorable, desirable and repeatable, teams need to cut across the barriers of departmental silos and organizational hierarchy. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2. And that is the first of 10 Key Questions to Ask when Evaluating B2B Lead Generation Performance.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Optinmonster

JANUARY 18, 2024

Timed emails are scheduled with the help of email marketing automation software. It can lead you to improve your customer acquisition. You can send triggered emails with the help of your email marketing software , lead generation software , or customer relationship management (CRM) software.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Only B2B

MARCH 2, 2022

While most B2B firms rely on SEO and lead generation to generate new leads, these teams rarely communicate until new content requires an SEO analysis. SEO is geared on attracting people who are actively looking for information about products or services, making it an effective lead generation strategy.

Lead Generation 118

Lead Generation Marketing Automation Services Lead Ranking Top of Funnel 118

The Point

MARCH 3, 2010

And here’s the good news for those of you for whom offer content is often a barrier to developing or expanding email programs: not every email in your nurturing stream needs to feature yet another new white paper or Webcast.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. Read on to learn more about the strategies and tactics that will take your marketing to the next level.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

PureB2B

APRIL 28, 2022

The sales and revenue of any business depend on its lead generation strategy. And since updates are automated, the overall user experience is improved, as both users and companies have almost-instant access the most updated versions of the software. First-Party Survey-Based Lead Generation. Build Better ABM Lists.

Sales Management 62

Sales Management Lead Generation Sales Qualified Leads Lead Scoring 62

Hubspot

JULY 10, 2020

Automate more tasks and free up time. Remove data silos and other barriers to collaboration. As an example of a valuable integration, think of your CRM and email marketing app. A strong marketing stack that your team loves using is a pivotal part of your marketing operations management. Marketing automation.

Work Management 100

Work Management Marketing Management Marketing Automation Services Paid Search Agency 100

markempa

MAY 30, 2017

I think what’s relevant to this conversation is I was one of the really early employees at a small startup back in the day called Pardot, which is a marketing automation platform. Along with that way, I wrote a book called Marketing Automation for Dummies.

Linkedin 297

Linkedin Research Studies B2B 297

Sharpspring

DECEMBER 9, 2019

While most brands are already using more than one outlet for their paid and organic marketing, true omnichannel strategy is much more rare. Predictive analytics technologies continue to advance and can be used by almost any business on any scale with effective use of marketing automation and lead scoring tools.

Marketing AI 55

Marketing AI Tips Marketing Automation Services Paid Search Agency 55