Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page. National Sewing Circle.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Brandpoint

DECEMBER 27, 2018

This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Clarify Your Lead Generation Goals.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Launch Marketing

AUGUST 5, 2020

Lead generation is a cornerstone of any company, considering lead generation is responsible for one of your company’s most valuable assets – the customer. At its core, lead generation is the process of locating and identifying potential customers. This post was originally published on MarketingProfs.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Brandpoint

MARCH 31, 2020

Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. What is cost-per-lead? Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Without them, your lead pipeline will run dry. Demand and lead generation are the lifeblood of any growing company. What is Demand Generation? What is Lead Generation? Lead generation comes after demand generation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has helped increase lead generation effectiveness by leaps and bounds, but campaign reporting is still a weak link.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

Heinz Marketing

AUGUST 25, 2018

3 Attribution Considerations for B2B Lead Generation. The Biggest Barriers to Successful Marketing Attribution. One of the biggest barriers marketers are seeing today are technology and data changes. Why Sales Needs Fewer Leads. Your sales team probably needs less of those unfiltered, unqualified leads.

Barriers 42

Barriers Storytelling Marketing Attribution B2B 42

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Without them, your lead pipeline will run dry. Demand and lead generation are the lifeblood of any growing company. What is Demand Generation? What is Lead Generation? Lead generation comes after demand generation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Albacross

NOVEMBER 20, 2018

When it comes to driving traffic and converting visitors to your site, there are two ways to do this: through lead generation and demand generation. Content is crucial in today’s marketing world and plays a vital role in both, lead and demand generation. How to utilize lead generation?

Demand Generation Agencies 63

Demand Generation Agencies Demand Generation Lead Generation Demand 63

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. If you rely on partners to drive lead generation for your technology brand, it’s important to remember that you’re competing. Creating a Reseller CX Is Key. bottom of the funnel.

Top of Funnel 84

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 84

PureB2B

MAY 15, 2017

The search for the next innovation in lead generation is an epic ongoing quest. Which has recently led marketers to ask the next inevitable question, “Can chatbots get me leads?”. Now that you know the types of chatbots, there’s still an important question that needs to be answered: “ Will these chatbots get me more leads? ”

Lead Generation 78

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 78

PureB2B

MAY 15, 2017

The search for the next innovation in lead generation is an ongoing epic quest. Which has recently led marketers to ask the next inevitable question, “Can chatbots get me leads?”. Now that you know the types of chatbots, there’s still an important question that needs to be answered: “ Will these chatbots get me more leads? ”

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Brandpoint

JUNE 1, 2018

But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

KoMarketing Associates

JUNE 11, 2020

About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Most marketers (29%) cite traffic and lead generation as their biggest obstacle. Search engine optimization (43%), content marketing (34%) and live events (32%) followed email marketing.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Albacross

MARCH 19, 2019

Without a powerful lead strategy, your networking marketing endeavors will be stifled. Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. This “something” is referred to as a lead magnet.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

markempa

AUGUST 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. That being said, statistics suggest that there are still many barriers associated with email marketing.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Martech

JANUARY 18, 2024

To overcome these challenges, focus on: Addressing these barriers. However, she knew overcoming these barriers was crucial for the company’s growth. Without crushing these barriers, your martech stack risks being limited in capability. Promoting an innovative culture.

CMS Development 99

CMS Development Allocation Budget Programs Business 99

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) At one end of the spectrum, there are those that believe gating Web content is the most efficient way to convert Web visitors to actionable sales leads.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

Vidyard

AUGUST 13, 2015

If you’re using a dedicated video marketing platform, you can add more detailed calls to action, like lead generation forms, directly to your video. I hope you learned something this week that will help you turn more viewers into customers by generating leads through your video content. Next up is email gates.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

KEO Marketing

DECEMBER 2, 2015

There’s a barrier to access, and some potential buyers simply won’t opt in at all. By giving your audience a taste of what they’ll get from the larger, more in-depth resource, you can increase conversions and generate more leads. Repurposing some of that gated content can help you solve this problem.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

The Point

SEPTEMBER 8, 2010

If (as is likely) the concept catches on and extends in one form or another to other email clients, notably Microsoft Outlook , Priority Inbox could sound the beginning of the end for email as a lead generation tool. One, because the effectiveness of email as a tool for acquiring net new sales leads is already as bad as it’s ever been.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success. Podcasts are very easy to create and launch. Low startup costs. You can start a podcast with a $50 microphone, one voice, and web hosting.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

SendX

JUNE 21, 2021

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. It removes barriers of communication because a prospect can communicate directly with a marketer in whatever platform they’re more comfortable with. Why Use LinkedIn? It’s big, and there’s no doubt about it.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

SalesGrape

FEBRUARY 2, 2024

Here’s how leveraging outbound calling can be a game-changer: Proactive Lead Generation: One of the primary functions of outbound calling is proactive lead generation. Accelerated Lead Generation: Outbound calling, when executed strategically, accelerates the lead generation process.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

KoMarketing Associates

OCTOBER 24, 2018

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead.

Planning 155

Planning Marketing Report Marketing Attribution Barriers 155

Webbiquity

FEBRUARY 14, 2010

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Proper lead nurturing has become critical, which is where marketing automation systems come in. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Therefore, fixing the conversion problem requires first fixing the lead generation problem. How to generate more leads for your email marketing plan.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

KoMarketing Associates

JANUARY 17, 2019

Maintaining a Focus on Lead Generation. This is not the first time that research has shown that marketers are focused on lead generation and sales. In general, 28 percent stated that they wanted to drive more leads. That being said, marketers faced barriers to success back then as well.

Leads 143

Leads Lead Marketing Qualified Leads Barriers 143

markempa

FEBRUARY 20, 2009

In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that reaching out via phone is a very effective lead generation tool. However, to ensure success, cold-calling needs to be part of a holistic lead generation strategy.

Cold Calling 120

Cold Calling Lead Generation Lead Scoring Lead Ranking 120

Only B2B

JUNE 2, 2023

The Advantages and Disadvantages of Outsourcing SDR Services Advantages of SDR Services: Increased Lead Generation: SDRs are experts in identifying and qualifying leads ( marketing qualified or sales qualified ), allowing your business to focus on high-potential prospects.

Sales Qualified Leads 62

Sales Qualified Leads Service Allocation Lead Ranking 62

SmartBug Media

JUNE 8, 2020

For instance, if you’re selling an inbound lead generation tool, you can use this question to transform the following bland descriptions into beaming benefits: Access to our inbound marketing tool comes with comprehensive training videos. Finally, Generate More Leads by Testing and Tweaking. Then ask yourself, “So what?”.

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Heinz Marketing

SEPTEMBER 17, 2021

So, how do you push past that barrier? To correct this, key marketing team members involved in the lead generation strategies should have a portion of their compensation based on what they generate. Many surveys have shown marketing and sales teams frequently don’t trust each other in their work.

Trust Marketing 123

Trust Marketing Marketing & Strategy Marketing Strategy Ad Building 123

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

Although many think this, it’s simply not the case, as most run into barriers along the way. Barriers to successful implementation include simple, and sometimes complex, problems to resolve for many marketers. To break through these barriers, marketers will have to evolve and oftentimes change the organizations way of thinking.

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

ViewPoint

NOVEMBER 7, 2018

In the past it wasn’t because people couldn’t prove the ROI, it was because it was inconvenient, and sometimes difficult; but neither are good excuses, and both are no longer barriers. The barriers have been lifted; the will to be held accountable must reside in the professional marketer.

Lead Gen 221

Lead Gen ROI Spending Barriers 221