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What’s new and what’s working, in B2B channel partner marketing

Martech

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods.

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What is Marketing’s Role in Sales Enablement?

ClickDimensions

Today, there are more barriers than ever to selling. Buyers today are informed and expect brands to aid them in the education process. The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions.

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What is product-led growth?

Rev

Expansion opportunities and cross-selling: Designing for converted users also involves identifying expansion opportunities within the existing user base. Involves lead generation, product education, showcasing value propositions, providing persuasive offers and facilitating the actual sales process.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. Experiment with short and highly educational videos. The days of selling to “the decision maker” are largely over.

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What’s the best way for brands to use Instagram video?

Sprout Social

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Repurposing your videos for the platform is a cinch and there are plenty of opportunities to cross-post your videos onto Instagram. In this guide, we’ll break down exactly how. No surprises here!

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A Guide to ABM Funnel Metrics

SmartBug Media

There are a number of effective marketing tactics, but among them, account-based marketing seeks to break down data, technology, and team barriers. Of course, these will vary based on your business, personas, growth strategy, and revenue targets, but may fall into one of these categories: Brand awareness and education. Cross/up-sells.

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5 Must-Have Elements in a Successful Sales Enablement Program

Mereo

Training programs should cater toward your organization, your salespeople and your selling objectives. Training content should include education on the buyer (e.g. Sales Enablement Element 4: Cross-Organizational Alignment. But it is only that — one part of the greater whole.