Martech

DECEMBER 26, 2023

It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia. The quality (versus the quantity) of content ideas becomes the differentiating factor in a market where execution is no longer a barrier.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? To get there, marketing has to break down some big barriers. Not only do relatively few B2B companies actually have a CMO, but it’s rare for marketing to be directly represented at the strategy table. Other studies call for specific skills from B2B CMOs.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? To get there, marketing has to break down some big barriers. Not only do relatively few B2B companies actually have a CMO, but it’s rare for marketing to be directly represented at the strategy table. Other studies call for specific skills from B2B CMOs.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Martech

FEBRUARY 26, 2024

For this prompt, try selecting the CMO persona. Could our pricing strategy be a barrier to sales? Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. MarTechBot now has 10+ personas to provide more targeted responses.

Planning 96

Planning Multi-Channel Word of Mouth Best Practices 96

Bluetext

APRIL 15, 2024

As is often the case, the success a CGO will have in extending the growth mission requires breaking down systemic barriers across functional silos, and gaining CXO buy-in. A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

Drew Neisser

APRIL 22, 2022

To help us understand what makes SaaS marketing such a distinct challenge are CMOs Grant Johnson of Emburse , Ali McCarthy of Skience , and former CMO of Bynder , Andrew Hally (he’s now CMO at Markforged ). How to lower the barrier to trial and put the “service” in SaaS. Resources Mentioned.

CMO 52

CMO Barriers Verticals Startups 52

SpotMe Blog

MAY 9, 2023

SpotMe + Wordly provides a great solution to meet both challenges.” – says Dave Deasy , CMO at Wordly. Our partnership with Wordly further solidifies our commitment to bridging language barriers and fostering meaningful connections in the events industry.” – says Wojciech Krawiec , VP Product at SpotMe.

Enterprise Management 59

Enterprise Management Work Management Barriers CMO 59

Porch Group Media

JULY 6, 2021

According to CMO, 67% of marketers believe speed is one of the primary benefits of data-driven marketing, resulting in the ability to execute their campaigns quickly. CMO Council). CMO Council). GlobalDMA found that 49% of marketers use data to enhance customer experience. GlobalDMA). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

LEADership

DECEMBER 15, 2014

At the start of this year, we started the monthly CMO Spotlight Series. To round off the year, here is a summary of each featured CMO’s “pearls of wisdom”. Are Your CMO and CIO Married? They should be, and that’s the leadership secret of a successful organization, says Jim Davis, Senior VP and CMO at SAS.

CMO 40

CMO Lead Generation Lead Scoring Lead Ranking 40

Kabbage

OCTOBER 18, 2016

Larry Ellison’s comments in AdAge from a few years ago predicted the CMO of the future will be the revenue center, customer success center, and ultimate driver of the business. The main reason for this shift is that CMOs control the acquisition budgets of the business and these budgets now have a direct effect on revenue growth.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Crimson Marketing

APRIL 23, 2015

” – Katie Martell, Co-Founder and CMO of Cintell. ” – Katie Martell, Co-Founder and CMO of Cintell. ” – Meagen Eisenburg, CMO at MongoDB. ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. Interview Your Clients to Understand Insights. Source: Demand Gen Report.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

LEADership

JUNE 26, 2014

In our continuing CMO Spotlight series, I am happy to feature SAP CMO, Jonathan Becher. For experiences to become memorable, desirable and repeatable, teams need to cut across the barriers of departmental silos and organizational hierarchy. Let marketing be the glue, not the barrier. Feel free to share on my blog.

CMO 40

CMO Work Management P2P Peer-to-peer 40

LEADership

MARCH 10, 2015

In today’s CMO Spotlight , we feature Jeremy Burton who is the President of Products and Marketing at EMC Corp. When Jeremy Burton took over the marketing role as CMO of EMC, he says, the company was “optimizing for business units”. Break the Barriers to Succeed in the Digital World. Achieve “One Team, One Voice”. It’s a given.

CMO 40

CMO Work Management Product Marketing Management 40

ClearVoice

JUNE 7, 2024

However, fractional teams can pose unique challenges in a corporate culture, including: Communication barriers. Fractional CMO Sharon Spooler brought the solution: overhaul TBC’s marketing approach. She identified major gaps in demand generation, product marketing, and Customer Relationship Management (CRM) implementation.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Sales Qualified Leads 52

ScanmarQED

OCTOBER 25, 2023

MMM datasets can be created with anonymous, homogenized data; this gives companies who are keen to avoid things like GDPR in Europe a route around data security barriers. A shared need for human delivery Earlier this year, an East London venue hosted an AI-powered rave, amusingly titled “Algorithm”.

Copyright 59

Copyright Allocation Barriers Training 59

Conversica

AUGUST 16, 2022

But CMO David Greenberg thinks it’s time for Marketing teams to get more balanced in their approach. Marketing can start using AI Assistants to start removing the barrier of people as the only conversion method for their company. Demand Creation vs Demand Conversion | Snack-Size AI Ep.

Demand 52

Demand Conversion Top of Funnel Marketing Funnels 52

ANNUITAS

JULY 3, 2014

The marketing technology landscape is massive and certainly technology is needed in order for CMOs to do their jobs effectively – but just because the CMO is soon to be spending more on technology does not mean that the CIO is irrelevant to the mission of a marketing department. Increased Complexity Calls for Expertise.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

KoMarketing Associates

SEPTEMBER 22, 2021

From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”. Video content is likely to remain a very popular form of content, so now is the time to start thinking about how you can incorporate it into your content marketing strategy. Optimizing Marketing Automation.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClickZ

DECEMBER 24, 2020

But according to the CMO Survey, only eight percent of firms believe the use of blockchain in marketing is important , with bad user experience, design, and lack of understanding posing as significant barriers to its widespread adoption.

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

Litmus

FEBRUARY 2, 2021

They recognize that a crucial means to unlocking growth and business value is by breaking barriers: whether that’s silos within their organizations, or dissonance between their marketing organizations and the rest of the company. As part of this, marketing pioneers are fundamentally transforming their marketing operating models.

Lead Ranking 61

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 61

ClickZ

JULY 16, 2019

According to Keith Weed, former CMO of Unilever, “We have moved to an era where data, algorithms and analytics rule. The barrier to communicating marketing success with C-suite. According to this report, 26% of senior marketers feel that C-suite’s focus on short-term metrics is the biggest barrier to long-term success.

Enterprise Management 100

Enterprise Management Allocation Planning Marketing Budget Creation 100

Kabbage

OCTOBER 18, 2016

Larry Ellison’s comments in AdAge from a few years ago predicted the CMO of the future will be the revenue center, customer success center, and ultimate driver of the business. The main reason for this shift is that CMOs control the acquisition budgets of the business and these budgets now have a direct effect on revenue growth.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. The CMO must have the right technologies to measure, test, and analyze their marketing efforts.

Budget Programs 106

Budget Programs ROI Marketing Automation Services Marketing Budget 106

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Martech

JUNE 8, 2023

Also pictured, Erin Pryor, First Horizon Bank CMO. “This really reduces the barrier of entry to using more sophisticated capabilities. Sarah Fraklin taking press questions. We’re taking it to the next step where you can just literally describe in your own language what you’d like to see in that segment.”

Marketing AI 92

Marketing AI Enterprise Management Paid Search Agency Work Management 92

chiefmartech

OCTOBER 19, 2019

I was reading Gartner’s latest CMO Spend Survey 2019-2020 — spoiler alert: average marketing budgets have fallen to 10.5% On page 20, Gartner included the chart at the top of this post, listing CMOs top supporters and top inhibitors. Apparently finance and legal, which Gartner now reports as CMOs top inhibitors.

Gartner 61

Gartner Paid Search Agency Barriers Work Management 61

ATAK Interactive

AUGUST 20, 2019

A new CMO had been hired and he wasn’t really sure what to do with me yet. The CMO, we’ll call him Brad, thought that if I built the brand for the company a little bit deeper, maybe I would take ownership over what the company was doing. Obstacle List – How we begin removing the barriers we’ve identified. Implementation.

Brand Identity 97

Brand Identity Branding B2B Thought Leadership Thought Leadership 97

Content Standard

DECEMBER 10, 2020

Simple, straightforward communication eliminates barriers and helps people find the information they need quickly and efficiently. When the CMO shared her rationale, it made sense. The Marketing Insider Group recommends three basic tactics that serve marketers well in any B2B communication: Simplify your language.

Sales Management 126

Sales Management Top of Funnel Marketing & Strategy Banner Ads 126

Marketri

MAY 22, 2024

If you follow the marketing industry news, you might conclude that the Chief Marketing Officer (CMO) role is now extinct. After all, heavy-hitter organizations including UPS , Starbucks , and Coca-Cola have made headlines by eliminating the CMO position over the past couple of years. The post Is the CGO the New CMO?

CMO 62

CMO Top of Funnel Enterprise Management Work Management 62

ATAK Interactive

AUGUST 20, 2019

A new CMO had been hired and he wasn’t really sure what to do with me yet. The CMO, we’ll call him Brad, thought that if I built the brand for the company a little bit deeper, maybe I would take ownership over what the company was doing. Obstacle List – How we begin removing the barriers we’ve identified. Implementation.

Brand Identity 78

Brand Identity Branding B2B Thought Leadership Thought Leadership 78

Hubspot

FEBRUARY 8, 2021

For instance, if you know your product requires CMO buy-in, you can use strategic micromarketing to appeal to CMOs via a targeted marketing campaign on LinkedIn. Who is most likely to respond to your messages? How can you best talk to them — and no one else? L'Oreal Malaysia leverages local, user-generated content. Image Source.

Cost Per Click 96

Cost Per Click Examples Marketing & Strategy CPC 96

DemandBase

MAY 22, 2019

siloed data represents a massive challenge for every CMO and a major barrier to achieving results/ROI. Seamless Data Integration: In a world of exploding martech stacks (over 7,000 martech solutions in 2019!),

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

Biznology

JANUARY 14, 2013

The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. 28% of CMO’s say their decisions are based on gut instinct (source: Edelman ).

Stats 80

Stats ROI CMO Forrester 80

Salesforce Marketing Cloud

MARCH 7, 2022

Lydia Flocchini, CMO at Surepoint. Lydia Flocchini, CMO at Surepoint. I think about their experiences adjusting to a new place, the language barriers they faced, how they overcame adversities, their courage, strength, and resiliency. Jodi Cachey, vice president of content strategy and growth marketing at Mediafly.

Thought Leadership 98

Thought Leadership Lead Ranking Paid Search Agency CMO 98

ANNUITAS

MAY 12, 2015

Sangram Vajre - Co-Founder and CMO at Terminus. However, there is no doubt that a human element is also at play and often creates the barriers for successful alignment between sales and marketing. Lisa Cramer - Vice President Sales and Marketing at InReality.

Lead Qualification 100

Lead Qualification Paid Search Agency Barriers B2B Sales 100

Bannerflow

JANUARY 9, 2019

The report surveyed 200 brands, in-housing agencies, and consultancies across Europe to discover the biggest drivers, barriers, and challenges facing brands moving their marketing in-house. Plus, finding the right technological resources was another barrier. For brands and agencies alike, there is plenty to consider.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Barriers Transparency 61