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5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

chiefmartech

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications.

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Why the time is right for augmented reality (AR) in marketing

ClickZ

Advances in bandwidth and telecoms infrastructure can have a major impact on the adoption and evolution of new technologies, as illustrated by the rise of streaming platforms and video chat services alongside supporting developments in broadband, 3G and 4G. Advanced 5G connectivity.

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A Deep Dive Into Successful Account Planning

Outreach

While you might have a broad understanding of a specific vertical, it is essential to learn the nuances, unique terms, and competitive landscape, too. Not everyone has the bandwidth to talk to you, and even those who do may not even be involved in the decision-making processes. Finding the right stakeholders.

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When will 3D, 360-degree, and VR revolutionize social video ads?

ClickZ

The barrier to virtual reality adoption in social advertising boils down to bandwidth and hardware. The bandwidth challenge will be solved first, as the proliferation of 5G will offer VR support on mobile devices. By 2022, we’ll likely see 360-video in a wide range of ads. Virtual reality (VR). Don’t sit around and wait.

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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Along the dimension of originality of ideas (the vertical axis), you have the cover performer in the low originality-to-low-collaboration quadrant, and the solo artist in the high originality-to-low collaboration quadrant.

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4 Sales Email Templates to Get and Keep Buyers' Attention

Hubspot

We’re a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face]. We’ve worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal]. If it is, I won't bother you any more.

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