Content Standard

JULY 28, 2016

With limited executive bandwidth to help “give religion” to new customers, we started to see customer churn rates climb as early investors abandoned their tests if they did not achieve quick success. How would we teach our contributors and creatives to be great storytellers? It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Valasys

JANUARY 23, 2024

Creativity & Storytelling AI can generate content, but it can’t weave the tapestry of your brand’s unique voice and story. Leverage AI’s efficiency to free up your creative bandwidth, allowing you to inject your brand’s personality and spark genuine emotional resonance.

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

KoMarketing Associates

MAY 5, 2015

While research reports such as these are a window into the mind of a prospective buyer, it’s, of course, not always possible to conduct custom research due to budgeting constraints, bandwidth, etc. Another way to uncover questions buyers are asking – and build content around those questions – is to tap into forums like Quora or Yahoo Answers.

Education 120

Education Tactics B2B Marketing Practices 120

Sprout Social

SEPTEMBER 20, 2021

Particularly with social, it’s an intersection of design, writing, storytelling, and community management. If you don’t have the bandwidth to handle your customer questions and concerns, outsourcing social media can help manage these relationships. Not to mention the platform-specific knowledge and nuances.

Social Media 119

Social Media Paid Search Agency Advertising Agencies Media 119

Parse.ly

NOVEMBER 3, 2021

How can smaller organizations with limited bandwidth get started telling their story? Leverage the data that you have to really combine storytelling with your goals to come up with an execution plan that you know is going to work for your company. How can smaller organizations with limited bandwidth get started telling their story?

CMS Development 52

CMS Development Ad Building Bandwidth Content 52

Sprout Social

DECEMBER 20, 2022

Remember to determine your cadence collaboratively so all teams involved can advocate for what’s sustainable for their bandwidth. use data storytelling to explain how your efforts supported your company’s goals. Planning ahead will ensure consistency and prevent your series from losing momentum. Determine the goals of your series.

Social Media 98

Social Media Media Work Management Distribution 98

nDash

OCTOBER 21, 2021

Storytelling is just as important in marketing materials as it is with any other narrative. “We had a ton of ideas but simply didn’t have the bandwidth or resources to get stuff done quickly enough. Create a narrative with a start, middle, and finish—storytelling at its best. Create a Narrative Arc. ” FAQ.

Case Study 52

Case Study Case Studies Studies Work Management 52

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Oktopost

AUGUST 26, 2019

It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Litmus

OCTOBER 28, 2021

Keynote speaker Angela Connor (Director of Internal Communications and Storytelling, Bandwidth, Inc. Looking for our top 10 takeaways from day 1? Check them out here. Subscribers want you to ‘show me you know me’. Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us.

SMS 85

SMS ROI Email Marketing Advertising Agencies 85

ClearVoice

NOVEMBER 2, 2018

Brand journalists can be a solid match for content marketing pieces because they’re naturally geared more for storytelling than for hard sells and product details. Brand journalists are often masters at writing headlines, since online journalism often lives and dies by click-thrus based on those headlines. Advertising copywriter.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Content Standard

JANUARY 6, 2017

It’s clear that something needs to change, but you don’t want to abandon either of these efforts, and you don’t necessarily have the bandwidth or budget to add too much on top as a supplement. YouTube views aren’t growing quite as fast as they used to, and viewer engagement metrics are slowly declining.

Facebook 70

Facebook Video Marketing Youtube Budget Programs 70

Vidyard

JULY 23, 2015

Through visual storytelling , Disney has captured the affinity of millions of people around the world. As visual storytelling moves beyond the big screens – with online video users expected to grow to 1.5 Figuring out how to serve the marketing and sales goals can get ugly, especially with limited bandwidth.

Video Marketing 51

Video Marketing Paid Search Agency Work Management Bandwidth 51

Directive Agency

DECEMBER 19, 2018

They are one of the biggest brands in the B2B space, primarily known for their storytelling and highlighting client success. By creating an environment where storytelling is the norm, they humanistically connect with their customers. In short, you need to get out there and…. Think about a company like IBM.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Content Standard

APRIL 2, 2015

Now you’re on track to becoming a brand storyteller at scale, and your program is churning out 10+ stories a week for your blog. While a social digest is a great tool to help kick off employee advocacy, it will become hard to scale this initiative as your program continues to create more content and you potentially lose bandwidth.

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

Directive Agency

DECEMBER 19, 2018

They are one of the biggest brands in the B2B space, primarily known for their storytelling and highlighting client success. By creating an environment where storytelling is the norm, they humanistically connect with their customers. In short, you need to get out there and…. Think about a company like IBM.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Biznology

NOVEMBER 5, 2013

than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.

Spending 80

Spending Paid Search Agency Google SEO 80

Content Standard

JULY 5, 2016

Interactive storytelling has changed considerably since Choose Your Own Adventure , but many of the principles remain the same. Many brands don’t have the bandwidth to create standalone video games, so some content creators have found ways of turning their written material into interactivity of its own.

Media 42

Media Paid Search Agency Budget Programs Urgency Marketing 42

Content Standard

MARCH 14, 2016

These publishers were just skimming the surface of digital storytelling. Compound that with faster bandwidth and the introduction of multimedia, and you’ve got yourselves something quite different than a book on a screen. The Rise of Rewritable Content. We now live in the era of digital content.

Digital Asset Management 40

Digital Asset Management Enterprise Management Classified Ads Marketing Management 40

Content Standard

MARCH 14, 2016

These publishers were just skimming the surface of digital storytelling. Compound that with faster bandwidth and the introduction of multimedia, and you’ve got yourselves something quite different than a book on a screen. The Rise of Rewritable Content. We now live in the era of digital content.

Digital Asset Management 40

Digital Asset Management Enterprise Management Classified Ads Content 40

Content Standard

JANUARY 17, 2018

” Yes, it all comes down to storytelling, and humans love a human story. I think there’s going to be more ability, more time, more bandwidth, and that will move us into creation. The creation aspect is definitely the human touch, and that’s where we thrive, when we create something. So create, innovate.

Marketing AI 77

Marketing AI Work Management Marketing Automation Services High Quality Lead 77

Hubspot

SEPTEMBER 10, 2014

And even if your team doesn''t have the bandwidth to write a lot of awesome content consistently, you can always get professional writers to write great content for you through affordable services like Zerys.). I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

ClearVoice

SEPTEMBER 25, 2023

To craft compelling content, you need a deep understanding of your audience, storytelling skills, and the ability to effectively convey your brand’s message. Hard skills are measurable and acquired through training and experience, while soft skills include creativity, storytelling, collaboration, and adaptability.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Contently

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. And in times when we have to do more with less, a tool like Contently’s Content Command Center allows you to understand the bandwidth of your content team. Is your brand’s messaging and positioning woven into all communication?

Top of Funnel 110

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

ClickZ

JULY 14, 2020

Rather, it will allow them to focus on what only humans can and should focus on, such as strategy, concepting and the storytelling. Advanced marketing teams are investing time and bandwidth on the strategic level and utilizing AI for the more tactical execution. One of the biggest misconceptions is that AI will replace humans.

Marketing AI 141

Marketing AI Paid Search Agency Planning Marketing Management 141

Biznology

SEPTEMBER 13, 2021

While it may take a while for AI to replace the nuanced work of storytelling away from the communicator, it most certainly will play a more immediate role in giving communicators a bit of a head start in redefining how they prepare earnings releases. AI already is running in full gear with functions such as HR and recruiting.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Hubspot

JANUARY 30, 2014

Start thinking about yourself as a storyteller, not just an advocate, and start a blog -- you''ll be amazed how good you can get in such a short time. With the limited bandwidth of most staff members, you want to make sure you are on only one or two social media channels that are going to provide you with the most engaged audience possible.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Parse.ly

APRIL 22, 2022

An expressive tone of voice, on the other hand, is used where the brand has more bandwidth. Michael Kress, editor-in-chief of One Day Digital , TFA’s digital editorial magazine, explains the role data insights play in the organization’s storytelling. Starbucks’s brand voice guidelines.

Examples 52

Examples Brand Identity Branding Marketing & Strategy 52

Hubspot

JULY 17, 2014

That''s parallax -- a web design that takes a visual storytelling approach to guiding visitors through a website, and brings user experience to a new, interactive level. You''ve probably seen those super-cool scrolling website designs like this one from Wildlife , this one from Bagigia , or this one from Honda ? Plugin/Plug-In.

Work Management 28

Work Management Marketing Management API Internet Marketing 28

ClearVoice

AUGUST 2, 2023

If your in-house team lacks the bandwidth to craft compelling narratives on an ongoing basis, it’s best to outsource. High-quality services — well-written content, subject-matter expertise, excellent storytelling skills, etc. — And although the results aren’t immediate, businesses recognize it for the winner that it is.

Work Management 52

Work Management Marketing Management Service Advertising Agencies 52

Hubspot

MARCH 4, 2015

Visual storytelling is a great way to show the benefits or value of what you offer. If you''ve got the content and the bandwidth, don''t be afraid to use it -- just be sure you''re posting to the social networks that encourage that frequency. Click here to return to the top.). 4) Hardware. How much do they post?

Social Media 28

Social Media Advertising Benchmark Media eCommerce 28

nDash

FEBRUARY 8, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Do your thought leaders have the bandwidth to write regularly? Is writing even the best use of their time? .

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. Bringing on extra help makes sense at this point in your business growth.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. What’s changed is the technology, where enormous amounts of video data travel through broad bandwidths. Storytelling for social impact. Remember, live video isn’t new. Don’t give up.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Sprout Social

DECEMBER 15, 2022

With bandwidth as a number one challenge for social teams, it makes sense that 25% of marketers hire creators to reduce the burden of content creation. Creative storytelling: At the end of the day, content needs to tell a story. And content creators are storytellers by nature. If you want great content, pay accordingly.

Work Management 89

Work Management Marketing Management Content Budget Programs 89

Single Grain

SEPTEMBER 23, 2019

If you are selling humor then you need to become a master of ‘storytelling’ because you should be able to represent various characters using different voices. Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. If you are hosting a news show, then you should have a ‘formal’ tone of voice.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100