Hubspot

MAY 26, 2016

For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. 5) What is the plan for content planning/creating?

Social Media 56

Social Media Media Paid Social Agency Network Marketing 56

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Value-based.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 95

SmartBug Media

MARCH 18, 2019

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. Sharing buttons. Vimeo PRO: $17/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Content Standard

OCTOBER 23, 2018

For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen. Do they find your stories through email newsletters or social media updates? A good understanding of timeliness and cadence is essential to your marketing strategy.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Parse.ly

FEBRUARY 16, 2023

Today, readers are bombarded with more content than they could consume in a lifetime. Essential to that mission is knowing what content works, when, and where. During the webinar, Neil explained how to analyze real-time data to inform a content strategy that boosts engagement, loyalty, and exposure.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Influitive

JANUARY 15, 2016

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. We knew we were ready to expand when we felt like, one, we were getting customer love and, two, we had sufficient engineering bandwidth to go and build the features and products without letting go of the previous customer audience.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media 116

Social Media Budget Programs Work Management Marketing Management 116

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Social Media 134

Social Media Media Ideal Customer Profiles Analytics 134

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Hubspot

OCTOBER 6, 2016

Oh great -- Another article with blogging as a marketing tip.". Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. The reason blogging doesn't work is usually a bandwidth issue, not a talent gap. It needs to be a core part of your marketing strategy.

Paid Search Agency 71

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 71

Hubspot

DECEMBER 14, 2010

Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. To many, social media can seem like an overwhelming black hole of time with no end in sight.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Content Standard

JANUARY 6, 2017

Imagine you’re a mid-level marketer who has a good thing going. Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. You have an audience that’s willing to engage from time to time on Twitter. Maybe it’s time to try out some Facebook video.

Facebook 70

Facebook Video Marketing Youtube Budget Programs 70

Hubspot

APRIL 12, 2016

As a marketer for a media company, the world is your oyster. From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. What are you looking to accomplish by being present on social media?

Distribution 28

Distribution Bandwidth Social Media Demographics 28

Sprout Social

OCTOBER 12, 2021

If you work in social media, you already know that your role is often misunderstood. Those on the outside looking in may assume social marketers have a fun, stress-free, entry-level role. What started on Instagram as a cathartic side project quickly turned into a multichannel social community with thousands of followers.

Social Media 96

Social Media Media Communities Work Management 96

Content Standard

APRIL 2, 2015

You’ve gone through the process of developing your content strategy , identifying your audiences, and defining your mission. As your content pipeline continues to flow to your satisfaction, you may be tempted to take your foot off the pedal and wait for the readers to turn into fans. Congratulations!

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Contently

MAY 15, 2019

Most brands who invest in content marketing are searching for the kind of commitment TikTok users demonstrate when it comes to spending time. In 2019, the app started running video ads and in-app purchases , ignoring critics who called the ad-free experience a breath of fresh air. The brand question.

Paid Search Agency 167

Paid Search Agency Bandwidth Custom Publishing Youtube 167

Sprout Social

NOVEMBER 7, 2022

From viral dances that made you scroll your time away to sponsored ads, TikTok is making users 1.5x Meaning paid advertising isn’t your first option for getting your audience’s attention. But with social media being more cost-effective, you can reach a wider audience and connect with your future customers.

Small Business Marketing 100

Small Business Marketing Allocation Branding Brand Identity 100

Single Grain

AUGUST 7, 2019

Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site owners. Free or Paid: Both, though we find the free one sufficient. Click here to download it for free right now!

SEO 101

SEO Lead Scoring Lead Ranking Banners 101

Marketing Insider Group

APRIL 21, 2020

It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Blogging without a Content Strategy and Plan is Fruitless.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

Biznology

FEBRUARY 14, 2012

The problem with most social media marketing agencies is that we’re fickle. They’re also pretty well monetized, from offering membership levels to running raffles; from placing inline textual ads to being framed by banners. What protein supplement should I buy for my CrossFit obsession?

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. TABLE OF CONTENTS: ↓ What Is Audio SEO? Related Search Podcast Carousel . Types of Podcast Search Queries for Audio SEO. Promote Your Podcast on Social Media.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Sprout Social

DECEMBER 15, 2022

First, ‘social media manager’ emerged as the new marketing job title. Now, the ‘content creator’ era is here. Content creators are a not-so-secret superpower for extending your brand’s or campaign’s reach. It’s time to include creators in your social media marketing strategy. — jayde i.

Work Management 90

Work Management Marketing Management Content Budget Programs 90

Convince & Convert

NOVEMBER 26, 2014

Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all the content we create here at Convince & Convert, the Jay Today videos are among the strongest performers, especially on Facebook. Why Commit to Shooting 3 Videos EVERY Week?

Content 164

Content Youtube Video Marketing Advertising Mediums 164

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

LeadSquared

DECEMBER 30, 2015

The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. It depends on where the person is landing but generally if you are directing a person from a paid ad campaign, always have just one offer. Online Marketing Tools & Tips.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Launch Marketing

JUNE 14, 2018

The decision to hire a B2B marketing firm can be a difficult one involving lots of opinions, input, research and money. It can be intimidating to finally take the leap into signing a contract, but it’s important to make sure you have all the resources necessary to carry out your marketing plan and avoid future roadblocks.

B2B Marketing 63

B2B Marketing Paid Search Agency Planning B2B 63

EMagine B2B Blog

JUNE 9, 2015

Did you hear that Instagram now has edged out Twitter in active users or that Facebook and Pinterest can send more referral traffic to your website than any other network? What works on Twitter doesn’t work on Linkedin or Facebook. In my experience this tends to be LinkedIn & Twitter. #1 Biting off more than you can chew.

Social Media 40

Social Media Media Ideal Customer Profiles Work Management 40

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Vidyard

MAY 1, 2020

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Social media videos offer glimpses into other worlds and let audiences feel a personal connection to the person doing the posting. Contents 1. The Biggest Benefits of Social Video 2.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Optinmonster

OCTOBER 24, 2019

Shopify’s app store is full of free and paid apps , and has a thriving community of developers. Things like rigid URL structures, inability to edit tag pages, and duplicate content issues are some examples. Despite only being available on WordPress, WooComerce has a larger market share than Shopify (21% vs. Shopify’s 18%).

Comparison 40

Comparison eCommerce Best Practices Enterprise Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

AUGUST 15, 2019

B2B businesses are proof that any business can be successful on social media. Because they've turned a niche industry that -- admittedly -- isn't the most exciting into a playground for social content. B2B companies have transformed the landscape of what it means to be a brand on social media.

Social Media 78

Social Media Media Marketing & Strategy B2B 78

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SocialPilot

FEBRUARY 21, 2024

“Content is King, but Engagement is queen, and she rules the house!” Meri Smith’s words perfectly give out this blog’s essence: the most engaging social media post ideas. Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers?

Social Media 80

Social Media Media Webinar Metrics Business 80