Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. Hiring is a big decision.

Social Media 118

Social Media Media Ad Building Bandwidth 118

Sprout Social

DECEMBER 12, 2022

Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social. Remember, you’re the expert.

Social Media 98

Social Media Media Paid Search Agency Advertising Agencies 98

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

Social Media 99

Social Media Media Work Management Distribution 99

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 120

Social Media Paid Search Agency Advertising Agencies Media 120

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 126

Social Media Social Marketing Campaigns Planning 126

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Social Media 101

Social Media Webinar Metrics Social Marketing Marketing & Strategy 101

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Brandpoint

JANUARY 25, 2021

This February’s Social Media Strategies Summit looks a little different, just like many conferences have over the last year. Tiffany Rivers, the Director of Social Media at the Boys & Girls Clubs of America, understands this. Our social media tool really helps us with that as well. It’s tough!

Social Media 129

Social Media Loyalty Brand Identity Branding 129

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 108

Social Media Media Word of Mouth Business 108

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 110

Stats Social Media Social Marketing Media 110

Marketing Insider Group

FEBRUARY 19, 2024

Content marketing freelancers may not be ideal for scaling content marketing because of limitations in bandwidth and consistency. When your content needs start scaling up, the bandwidth of freelancers might not stretch as far as you need it to. For starters, flexibility. Freelancers, for all their merits, often juggle multiple clients.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Even if X’s influence is waning, it is still a primary social media channel. Instead, they might direct-message the brand on social media or even call them out publicly.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 96

Metadata

MAY 8, 2023

These manual, repetitive, albeit necessary tasks swallow your limited bandwidth and rob time you could spend on tasks like planning your experiments or working with your design team to come up with head-turning creativity. The post How We Automate Paid Social Media Campaigns Using Metadata appeared first on metadata.io.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. It makes a marketer wonder, though, what is the essential difference between buzzword “story” marketing and actual brand stories when it comes to social media? Image attribution: Rachael Gorjestani.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Marketing Insider Group

APRIL 10, 2024

For instance, generating leads may mean leaning into a social-media first campaign while increasing conversions may mean launching a referral program. If you’re a small marketing team, bandwidth may be the biggest issue. Are you looking to generate leads or increase conversions? Are you looking to establish brand authority?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Sprout Social

OCTOBER 29, 2019

Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. Create templates for your social media posts.

Bandwidth 47

Bandwidth Template Work Management Curation 47

SWZD

MARCH 28, 2018

Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. on social media marketing in 2016 alone.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Exo B2B

SEPTEMBER 19, 2017

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. Dig deeper when developing social media content.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

MAY 12, 2021

But when it comes to social media specifically, the folks at these two organizations have really put their finger on the issue for most companies. I cannot tell you how big the divide is between the people who actually manage social media for a company and people like business leaders and IT decision makers.

Bandwidth 104

Bandwidth Social Media Media Education 104

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Hinge Marketing

APRIL 2, 2014

The good news is that social media lets you reach your audience easily and cost-effectively. Like all of us, you’re concerned about ROI and, while we can prove otherwise, social media is often considered a bit of a waste. Social media is a perfect platform for sharing expertise. Know your bandwidth.

Social Media 48

Social Media Media Bandwidth Linkedin 48

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

Social Media 100

Social Media Work Management Media Bandwidth 100

Marketing Insider Group

NOVEMBER 15, 2017

Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems. One of the most notable: the phenomena of […].

User-Generated Content 203

User-Generated Content Examples Bandwidth Generation 203

Biznology

OCTOBER 8, 2013

The more successful the board the more it costs in upkeep, hosting, and bandwidth. Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com). Or, maybe he has a sponsorship route or an advertising program.

Social Media 80

Social Media Astroturfing Practices Media 80

Valasys

APRIL 19, 2024

In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. Time Savings Besides, hiring an ads agency frees up clients’ bandwidth by outsourcing time-consuming tasks. Large professional media buying departments unlock preferential rates.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. And that bandwidth is only getting thinner. Why use marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Vision Edge Marketing

NOVEMBER 16, 2021

We see in comments to social media. Essentially, we hear that they are pushing out messages, typically through email, social media, or some other platform hoping that something will stick. The answers we heard most often were, we do what: Our competitors do. Worked in a sales conversation. Emails get the most clicks.

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. In fact, on Instagram Reels have the highest reach of all media types on the platform.

Buy 118

Buy Video Marketing Template Bandwidth 118

Sprout Social

JUNE 7, 2021

However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times. Because social media team sizes and roles can vary, effective collaboration and clear responsibilities are essential.

Work Management 130

Work Management Bandwidth Autoresponders Viral Marketing 130

BOP Design

MARCH 22, 2021

Crafting educational thought leadership blog posts regularly (ideally 1 – 2 posts per month, more if you have the bandwidth) is an essential B2B content marketing activity. Sharing on Social Media. It’s also not uncommon for people to take breaks from social media. That’s a lot of time in one day.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166