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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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31 free social media templates that will elevate your workflows

Sprout Social

These templates are fully customizable and informed by industry best practices, so you can save time and effort. This workbook template gives you a framework to audit your channel, define your audience and create a performance-optimized distribution plan. Download the template 7. Download the template 12. Get the template 21.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

B2B buyers are changing; they seek out more informational and educational content to solve problems. Information Is More Accessible. They have more access to information than ever before. Understanding that information is readily available also reinforces the need to produce content that ranks consistently.

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Making the Most of Modern-Day B2B Marketing Automation

PureB2B

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation? Productivity.

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Infrastructure as a Service for Small Businesses

TrustRadius Marketing

Some cloud computing solutions reduce your control over the data being processed, and come with bandwidth or redundancy issues. For more information about what IaaS is, check out our blog post “ What is Infrastructure as a Service ”! This might be an obstacle for small businesses that are budget constrained. Networking.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. After learning about the power of best content marketing practices, they committed to a strategy that prioritized informative, persuasive content.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.