Onalytica B2B

SEPTEMBER 22, 2017

Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. He also hosts a popular marketing YouTube channel at www.youtube.com/fanaticsmedia. Several YouTubers like HellthyJunkfood and Philip DeFranco. Location: San Diego, CA.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Hubspot

JANUARY 6, 2020

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. One HubSpot marketer that found this campaign powerful was Kyle Denhoff, a global acquisition campaign manager. "In

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. With its horizon expanding in B2B, it is also well renowned in the B2C industry. HubSpot wants to gain more reach in the online and offline sales and marketing industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Heinz Marketing

MARCH 4, 2021

There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. It’s likely YouTube is a great starting point for B2B marketers. Social Networking.

Paid Content 132

Paid Content Social Media Media B2B 132

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. billion through 2025 ( Report Linker ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Valasys

JULY 12, 2023

SOURCE:[link] Marketing Technologies Customer Relationship Management (CRM) Systems When it comes to improving sales and client relationships, any experienced B2B or B2C marketing analyst will impress upon you the importance of having key information to refer back to with efficiency and accuracy.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. They often listen to podcasts or YouTube videos.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Lenny's Newsletter

AUGUST 13, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Envy

JANUARY 28, 2018

With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Marketing Automation. Influencer marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Only B2B

NOVEMBER 9, 2020

HubSpot found that LinkedIn is 277% more efficacious at generating the quality leads compared to other social media platforms such as Facebook and Twitter. #7. Many companies researched and found that a large set of audiences spend a billion hours watching videos on YouTube. Personalization.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Navigate the Channel

JUNE 21, 2023

From July 2021 to June 2022, Pinterest had the highest score with 76/100 of all social platforms (tied with YouTube) on the American Customer Satisfaction Index (ACSI), according to social media management tool Sprout Social and Statista. each year, and YouTube and Instagram are both losing users.” Pinterest has a growth rate of 7.5%

Business 65

Business Social Media Youtube Facebook 65

Onalytica B2B

APRIL 11, 2017

Whether for B2B or B2C, people have forged a path to influencer status within their niche. An influencer may fulfil the same function within your startup’s niche, whether you operate in a B2B or B2C field. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. About Influencers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Navigate the Channel

JUNE 19, 2023

and dreading the spreadsheet every month—or six—is a common issue for both B2B and B2C content planners. Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links. How-to YouTube Shorts engage viewers with quick visuals and a specific result, according to Hootsuite. We can help.)

Social Media 65

Social Media Media Curation Content 65

Only B2B

FEBRUARY 23, 2022

Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Furthermore, social media is still very much in play in any industry, depending on your target demographic.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Source: HubSpot. What is Video Marketing.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

SmartBug Media

JULY 30, 2020

Senior living is one such B2C industry where building authentic and relational trust with the customer is paramount. According to a recent HubSpot research report , four of the top six channels used to watch video are social channels. Cut Videos Down for Facebook and YouTube Advertising. Because people crave authenticity.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers. 1) General Technologies.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

Outbound Engine

DECEMBER 4, 2019

76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective. Hubspot found 72% of people prefer video to learn about a product or service.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Each day, almost 5 billion videos are viewed on YouTube alone. Video’s popularity isn’t restricted to YouTube, either. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Martech Advisor

JANUARY 2, 2020

Yes — we’ve built better ‘looking’ websites, made them responsive, added exit intent pop-ups and other interactive call-to-actions, and added a blog when Google forced us to ‘generate content’ This article by Hubspot on the 20 years of website design will take you down memory lane.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Contently

DECEMBER 12, 2018

Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. The B2C How to Guide.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Hubspot

APRIL 9, 2020

Here's an example of one paid Pringles promotion which was likely circulated to Rick and Morty fans on Twitter, as well as audiences within the show's demographic: If you're a B2C brand, social media advertising could be especially helpful to you on platforms like Facebook, Twitter, or Instagram. Test out contact list retargeting.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

SmartBug Media

MARCH 24, 2020

Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Is Facebook Live for B2C or B2B? Facebook is both a B2C and a B2B platform. Keep using it.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Martech Advisor

AUGUST 30, 2019

Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. 51% of B2B marketers and 45% of B2C marketers prioritize visual assets in their content marketing strategies. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

The Lead Agency

APRIL 14, 2024

Video content basically dominates B2C marketing forms. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.”

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. YouTube is free, and it has over 1 billion users. Why Use Wistia.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Oktopost

JUNE 14, 2021

These details may include contact details such as email addresses or telephone numbers or even encouraging a potential customer to enhance their B2c prospects by creating an account with your firm and modifying their website presences. Lead generation is the art of acquiring actionable information from thriving demand and exposure. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

JULY 28, 2017

These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. YouTube HD Camera Trick Challenge- Samsung. Take a look at each of these videos. They are all very different and invoke different emotions in order to capture attention. Herding Cats - Ikea. 4. "> Tea Partay - Smirnoff.

Viral Marketing 78

Viral Marketing Video Marketing Examples Mobile Marketing 78

ClearVoice

NOVEMBER 2, 2018

Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Sponsor: HubSpot. Location: San Francisco, California.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107