Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

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Forrester Marketing Report Lead Ranking Work Management 40

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. Vendor Landscape: Online Video Platforms for Sales And Marketing.

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Forrester Video Marketing Webinar Metrics Youtube 50

Martech

JULY 25, 2022

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend.

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The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

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Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I In his role, Bruno spends a lot of time listening to the B2B sales teams that PROS serves. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. Digitized B2B selling.

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Top of Funnel B2B Forrester B2B Sales 98

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. When you shift your email perspective from “I have to sell more stuff” to “I have to grow intent,” that changes how you approach email all the way through the sales process. A Forrester WAVE matrix of leading vendors is one.

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Marketing Automation Services Intent Marketing Automation Email Marketing 131

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

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Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. What it is. Why it’s hot.

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Account Based Marketing ABM Marketing & Strategy Landing Pages 112

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

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LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2C life, she enjoys her 2022 experience. B2B Sellers Have Been Slow to Respond.

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Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Vision Edge Marketing

FEBRUARY 22, 2022

Stay with us to learn 1) how a customer journey map helps you determine the intersection of your sales process and customer consideration, 2) the six C’s of the customer-centric buying process, 3) the three key B2B conversations needed to move your prospect from communication to consideration, and what exactly to ask in each conversation type. .

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Work Management Marketing Management Lead Ranking Buy 183

LeanData

OCTOBER 5, 2021

Throughout the year, OpsStars brings together revenue team operations professionals – across the functions of Marketing, Sales, Revenue, Sales Development and Customer Success – to advance the profession’s collective cause. The digital transformation of Sales is in full effect. Well, Sales is even investing in MarTech!

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Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. Automated prospecting emails: Sales reps hate writing emails, so why not let AI do the job? trillion in 2021 to $3 trillion by 2027.

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Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 97

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. Are your support and sales staff responsive?

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Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Account-based marketing: A snapshot. What it is. — to targeted accounts.

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Account Based Marketing Buy Process Marketing Automation Services 92

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers.

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Vidyard

APRIL 8, 2021

In 2020 during the COVID-19 pandemic, sales teams across the globe were quickly thrown into an environment that was required to sell digital-first. The reality is that regardless if and when we head back to the office, we don’t see video for sales going anywhere. Our video for sales benchmarks infographic has quick hits for you.

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Advertising Benchmark Video Marketing Forrester Forecasting 79

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

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Video Marketing Rules Marketing Automation Services Planning 167

Lake One

APRIL 28, 2020

Forrester Research found 74% of B2B buyers conduct more than half of their research online before making a purchase offline. The b2b website is the doorway between your prospects, your brand, and a potential sales opportunity. Difference between B2B & B2C. How do modern brands juggle all these priorities? Here’s how.

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Marketing Websites B2B Marketing & Strategy Forrester 52

Top Rank Marketing

SEPTEMBER 4, 2023

Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Despite the complexity of the products and services and longer sales cycle, B2B buyers want to experience the same kind of personal attention to customer service that a B2C customer, say, buying a pair of shoes might.

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Enterprise Management Work Management Marketing Management B2B Marketing 83

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? Consider timing.

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Cross-Selling Campaigns Effectiveness Tips 119

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Even worse, this creates a disconnect between the front office and back office.

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Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. Buyers expect more from their business purchases than ever before.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness.

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B2B Marketing Trade Show B2B Forrester 140

Vidyard

APRIL 8, 2021

In 2020 during the COVID-19 pandemic, sales teams across the globe were quickly thrown into an environment that was required to sell digital-first. The reality is that regardless if and when we head back to the office, we don’t see video for sales going anywhere. Our video for sales benchmarks infographic has quick hits for you.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Building a Revenue Playbook: Drive Real Value for Sales Wednesday, March 1, 10:45 a.m. to 11:15 a.m. to 2:30 p.m.

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Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

DemandBase

NOVEMBER 20, 2019

The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM. Just ask any of the largest adtech companies in the world who now rely on Demandbase for their B2B advertising.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Square 2 Marketing

NOVEMBER 14, 2019

Start Using These Today To Get Sales Tomorrow. B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. Demand Gen Report ).

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Kabbage

OCTOBER 18, 2016

With a CRM that automatically recommends new customers, sales teams can be effective, and technology now allows both B2B and B2C CMO’s to acquire customers in a data-driven fashion such that every marketing program can be attributed to a prospect in the funnel and that prospect’s stage within the funnel.

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Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Seismic

AUGUST 31, 2020

Interactive content doesn’t touch any one area of our sales enablement platform but rather reimagines the most critical element, the fuel which powers our entire platform: content. In many ways the current environment has forced companies to accelerate their shift to digital — paving the way for interactive sales content.

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Content Buyer's Journey Touchpoints Television marketing 88

PathFactory

NOVEMBER 9, 2021

A secular shift from in-person to online sales. The pandemic forced sales to move from relying on face-to-face meetings and trade shows to generate business through all digital channels. B2B buyers want a B2C experience. An imperative to directly connect marketing dollars to measurable sales outcomes. What does this mean?

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Marketing AI B2B Marketing Automation B2B 52

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. B2B #sales leaders need to move away from conventional approaches and embrace the realities of today’s digital-first buying climate: [link] @pjharrell @mikepregler_biz @JStevenSilver @JenMBullock_ pic.twitter.com/bitcVaJSoV. — Forrester (@forrester) October 27, 2021.

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Social Media Statistics Video Marketing Social Marketing 142

Content4Demand

SEPTEMBER 24, 2021

If an account is showing high interest based on topics, it could qualify or score high enough to become an MQA for sales to further qualify. Intent also can help sales significantly—for example, if the sales team has a large number of accounts in their territory, intent can help prioritize those accounts for them.

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Intent Data Top of Funnel Intent Lead Ranking 78

Sana Commerce

MARCH 4, 2022

It is customer-centric: whether customers prefer digital self-serve options, remote communication with sales reps or in-person interactions, an omnichannel approach enables customers to choose how they receive service. Online vs. in-person sales. For B2B companies, e-commerce is now the most effective sales channel. Learn more.

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Forrester Barriers B2B Sales Work Management 52

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Sales teams usually seek a balance between quantity (data coverage), quality (data accuracy), and cost. But these can be opposing forces.

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Purchase Work Management Marketing Management Lead Ranking 130

Crimson Marketing

APRIL 4, 2013

Branding isn’t as important in B2B as it is in B2C. Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. The 7 misconceptions listed below seem to be a good start: . All B2B targeting is all created equally.

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