Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. Here are some other reasons why it can serve as a powerful channel for your ABM strategy: It’s highly targetable and fully measurable. It’s a digital channel that serves high-impact ads. Why we care.

Account Based Marketing 112

Account Based Marketing ABM Marketing & Strategy Landing Pages 112

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. Much of the difference comes down to capturing, measuring and acting on intent. Much of the difference comes down to capturing, measuring and acting on intent. A Forrester WAVE matrix of leading vendors is one.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Convince & Convert

FEBRUARY 27, 2015

But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. It makes sense; the platforms are entrenched in our daily lives and offer a hefty B2C audience. Measurement is the Crown Jewel. Continue the conversation on our Facebook or Google+ pages.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Top Rank Marketing

MARCH 18, 2024

Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize. As a result, Wall Street Journal reported that publishers expect to lose “between 20% and 40% of their Google-generated traffic” in a post-SGE landscape. Other publishers and SEO experts are less concerned.

Traffic 78

Traffic SERP Guidelines User-Generated Content 78

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. “Fundamentally you’re measuring the wrong thing. Why we care.

Account Based Marketing 95

Account Based Marketing Buy Process Marketing Automation Services 95

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. When responding to the new digital customer, it’s important to measure digital key performance indicators (KPIs) and then optimize.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

NetLine

APRIL 23, 2024

Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Research from Ascend2 found that aligning sales and marketing was one of the primary goals of using intent data for 45% of B2B and B2C marketing professionals surveyed.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. But it does mean that marketers don’t have an effective way to measure the impact. We Don’t Know What to Measure.

Social Media 116

Social Media Media Webinar Metrics Forrester 116

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Ask how they measure the completeness and correctness of the data being offered. If you build your business on bad data, bad things are bound to happen.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. According to the Content Marketing Institute, only 60 percent of B2B and B2C marketers use video (compared to 83 percent and 85 percent for social media content, respectively).

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Thinkers360

FEBRUARY 28, 2024

Defining measurable goals provides direction, allowing you to track progress and measure success. Consider utilizing the SMART goal framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure your goals are well-defined and actionable. Improved analyst ratings? Driving high-quality leads?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

DemandBase

NOVEMBER 20, 2019

The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM. Just ask any of the largest adtech companies in the world who now rely on Demandbase for their B2B advertising.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. We treat it as powering the MQA.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

PathFactory

NOVEMBER 9, 2021

B2B buyers want a B2C experience. An imperative to directly connect marketing dollars to measurable sales outcomes. According to Gartner, online procurement of B2B solutions is expected to increase from 49% to 59% by 2023, with website sales surpassing salespeople as the leading source of revenue. B2B buyers are no different.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Crimson Marketing

APRIL 4, 2013

Branding isn’t as important in B2B as it is in B2C. Last-click measurement provides an accurate picture of where your marketing dollars are working. Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. All B2B targeting is all created equally.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. — Forrester (@forrester) October 27, 2021. An important first step is to develop clear goals for your social media video strategy so that you have benchmarks to measure against as you track your progress. 85% of social media users want more videos from brands.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? “Social media isn’t measurable&#. adults overall.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. Measure your content’s impact on the sales pipeline to know if you’re delivering a great experience. When thinking about content, you need to measure its impact on the sales pipeline to truly understand its effect.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Measurement criteria. WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing. So we do our ranking humbly but with an approach that touches on more authentic values.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

LeanData

FEBRUARY 10, 2022

Analysis of the ICPs went beyond those key characteristics and included notable attributes, such as whether the ICP segment tended to be B2B, B2C, or B2B2C, as well as product portfolios, direct versus indirect channels and more. The Journey to Effective ABM: Deploying, Measuring & Continuously Improving”. Not so fast!

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. This is because you can track and measure audience engagement for video in a really meaningful way. Why Use Video Marketing? Simply put, the numbers tell a compelling story. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. They’re trying to measure stuff. Marketers today, by contrast, spend their time “looking at a lot of data and intelligence.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. This is because you can track and measure audience engagement for video in a really meaningful way. Why Use Video Marketing? Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Contently

JULY 2, 2018

I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Jannelle, Halifax, Nova Scotia.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. How We Measure. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Giving squads clear KPIs, such as a volume of new customers or specific revenue goals, ensures that everything is measured and evaluated.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Porch Group Media

OCTOBER 9, 2019

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester).

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. We therefore thought of proposing a different approach by establishing an assessment, taking into account 10 measurable indicators: Recognized by all the players in the field of Web marketing. We start March with our Top 30 marketing influencers of 2018.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Valasys

SEPTEMBER 24, 2018

Marketo has nearly 5000 customers and through this landmark deal, they will be able to bring together planning, engagement and measurement capabilities to an integrated B2B marketing platform. But according to multiple sources, Adobe’s latest move can be seen as a play to take on Salesforce and Oracle in enterprise marketing.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Strategic-IC

NOVEMBER 25, 2020

This misalignment means the two departments don’t speak the same language - they see the world from two different viewpoints - and are measured (and measure themselves) in very different ways. One of the biggest differences often seen between Sales and Marketing is the way in which each team measures success. Align your KPIs.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

This misalignment means the two departments don’t speak the same language - they see the world from two different viewpoints - and are measured (and measure themselves) in very different ways. One of the biggest differences often seen between Sales and Marketing is the way in which each team measures success. Align your KPIs.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100