Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Self-Service B2B E-commerce – With the drive to open new lines of revenue, even with existing products, we see marketers going after the SMBs and other markets with B2B eCommerce. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

B2B Marketing Directions

FEBRUARY 5, 2017

In the B2B Digital Trends 2016-2017 report by Econsultancy and Adobe - which was based on a survey of more than 1,000 B2B marketing, digital, and ecommerce professionals - respondents identified optimizing the customer experience as their most exciting opportunity in 2016 and for the next five years.

Research 45

Research Customer Satisfaction Forrester Loyalty 45

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. Venngage) 43% of readers admit they only skim through blog posts. PwC) Customers are 2.4x

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

The ROI Guy

JUNE 11, 2015

Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. In discussions with the analysts, I suggested looking at B2C world, which has been ahead of B2B on its leverage of online resources and ecommerce, for evidence of how the B2B sales reps.

B2B Sales 40

B2B Sales B2B eCommerce Gartner 40

Marketing Insider Group

JANUARY 6, 2020

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. SMX West & East. February 19-20 2020, San Jose, CA and November 11-12, NYC.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Best of all, the research is demarcated by B2B and B2C marketers, as well as along industry lines for highly specific information.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Forrester ). Think with Google).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

SEPTEMBER 20, 2012

Let's explore how some brands are using it -- B2B, B2C, ecommerce, we'll run the gamut -- so you can see what successful implementation of gamification looks like, and what kind of results it can drive. Forrester Research gamifies. Make sense? But How Can Real Companies Gamify? Uhhh, this is genius.

Work Management 28

Work Management Marketing Management Business Forrester 28

Online Marketing Institute

DECEMBER 23, 2010

how do I set up for ecommerce tracking? On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. What is a reasonable conversion expectation from click to form fi. Why do my Bing adgroups show a DRAFT status?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Leadspace

DECEMBER 15, 2020

B2B buyers are now demanding B2C-like buying experiences. This isn’t surprising, given that these individuals are B2C buyers during their off-hours. . In fact, those B2C companies investing in it have increased from 20% to over 80%. B2B companies are taking notice of the rise in demand for omnichannel engagement.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

FunnelEnvy

MAY 2, 2022

A common example in the ecommerce world is a customer information form that includes payment and shipping information. Continuing with the example of an ecommerce transaction, you’ll typically see these form pages broken up by the various phases of the transaction: purchase info, shipping info, customer name, address, etc.

Optimization 76

Optimization Lead Scoring Lead Ranking Tips 76

Salesforce Marketing Cloud

JULY 21, 2021

Can Salesforce also work for B2C and B2B shopping and commerce? If you want to build simple, seamless business-to-consumer (B2C) and business-to-business (B2B) commerce experiences that help grow revenue, engage customers, and connect commerce to the rest of the business, Salesforce has tools for that, too. These innovations led e.l.f.’s

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Vidyard

OCTOBER 24, 2016

But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. Conclusion: lots of your enterprise-sized B2B customers go to traditional, B2C eCommerce channels, social media timelines, and custom-content news sites, and when they get there, they want to watch a video.

Enterprise Management 50

Enterprise Management Work Management Video Marketing Marketing Management 50

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. I'm seeing a real shift in B2B tech toward the world of ecommerce. In B2C, you're driving one person to purchase. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. I’m seeing a real shift in B2B tech toward the world of ecommerce. In B2C, you’re driving one person to purchase. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. There are sessions for everyone and the information is invaluable.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Marketing Insider Group

JANUARY 14, 2014

During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. 100% It’s like customer experience by osmosis (moving from B2C to B2B). How important is customer experience for B2B companies?

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Rollworks

JUNE 3, 2018

For example: eCommerce store owners versus Fortune 500 marketing managers. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. In the study, both B2B and B2C teams were surveyed. Account-based marketing is a new type of funnel. Only 0.75%?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Directive Agency

SEPTEMBER 29, 2017

Forrester Research predicts that by the year 2020, B2B ecommerce will be worth over a trillion dollars — which is twice the size of B2C! B2C gets all the attention online. Then, you’ll be able to use a single ad creative template that will automatically pull in this data when someone hits the pixel on your site.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Hubspot

JUNE 9, 2016

19) In one 2015 study, 31% of B2C marketers said Instagram was a "very important" social channel and 27% said it was "not important," while only 8% of B2B marketers said Instagram was a "very important" channel and 58% said it was "not important." ( Source ). Image Credit: Forrester Research. ( Source ). Tweet this stat!

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Albacross

NOVEMBER 14, 2019

Although the concept of making a sale seems simple, there can often be some confusion regarding what B2B sales is, as well as how the process differs from the B2C space. B2B vs. B2C Sales. The fact that sales happen between business entities means that the process is often more complicated than in B2C. B2B vs. B2C Sales.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

Online Marketing Institute

OCTOBER 1, 2010

While Social Sign On may be key for upper funnel activity, don’t expect it to fully replace credit card registrations as ecommerce may still require a registration page to collect credit cards, shipping addresses, and other detailed information. How about in the B2B space?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Many marketers think that social media strategies are more suited to B2C companies than B2B ones… but we beg to differ. That said, this isn’t about what’s easy for B2B marketers.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Many marketers think that social media strategies are more suited to B2C companies than B2B ones… but we beg to differ. That said, this isn’t about what’s easy for B2B marketers.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88