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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Just think of the merchandising possibilities when you know the exact sales history of products by their placement on the shelf or in the machine.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

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How to Get Over the Sales Slump After the Holiday Season

Convert

In fact, many eCommerce businesses rely on sales generated during this time to make their year-end totals. This makes the end of the year holiday season the most profitable time for eCommerce businesses. To help eCommerce business owners get over the slump more quickly, we have put together some concrete tactics.

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9 Awful Ways We Push Customers Away

Hubspot

This is a story that all marketers -- ecommerce marketers, in particular -- go through every day. 1) Poor Showcasing of Merchandise. Keep the site easy on the eye and don’t overwhelm the customer with disorganized merchandising. What made Patty leave? She wanted to buy patterned jeans, didn’t she? What went wrong?

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Youtube and video content marketing

Integrated B2B

In this way, a video intended primarily for Youtube would be different from one that is intended for use only on an ecommerce site because the rules of engagement and audience context are different, as well as the video formats that will produce the greatest audience engagement.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. LEARN MORE. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates. LEARN MORE. LEARN MORE.