Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? Increased engagement (number, depth and quality of interactions with customers and prospects). Video / YouTube. Leads and new business.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

JUNE 16, 2015

– Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

SpotMe Blog

JUNE 2, 2021

B2B lead generation is different from business-to-consumer (B2C) lead generation in that you’ll focus on selling to other companies, rather than to individual consumers. Post these on your company’s website, YouTube, and other social media to act as evergreen content that’s constantly promoting your event, long after it has finished.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Belkins

FEBRUARY 21, 2021

It can be a case study in line with the content they are currently looking for. Make sure to start meaningful interactions and truly listen to what your leads say. Make sure to attach an article, offer B2B sales leads to send a guidebook or a case study — be informative and non-generic. Video Content.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Vidyard

OCTOBER 7, 2013

Salesforce.com alone has a library of over 5,000 video assets across 20 channels on YouTube and they’re constantly improving their strategy by looking to produce authentic, entertaining content that inspires. but with annotations on Salesforce.com’s YouTube channel, they achieved an average CTR of over 1%.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Hubspot

APRIL 9, 2020

Here's an example of one paid Pringles promotion which was likely circulated to Rick and Morty fans on Twitter, as well as audiences within the show's demographic: If you're a B2C brand, social media advertising could be especially helpful to you on platforms like Facebook, Twitter, or Instagram. Test out contact list retargeting.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Webbiquity

JANUARY 2, 2013

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

NOVEMBER 1, 2016

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings. .

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

ClearVoice

NOVEMBER 2, 2018

Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Location: San Francisco, California. Cost: $1,095 – $2,095.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Marketing Insider Group

JANUARY 6, 2020

Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels. March 25 – 26, London, UK.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. Case studies.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Top Rank Marketing

DECEMBER 4, 2023

Authentic content, which includes honest narratives, real-life case studies, and customer testimonials, is key to building strong, trust-based relationships with clients. 5 — Interactive and Ephemeral Content Interactive content, including quizzes, polls, and social media live events, is redefining engagement in content marketing.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Content Marketing Institute ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. Longer sales cycles due to more complex products and services and business purchasing processes often require more information.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Martech

APRIL 11, 2023

She is active on all the major platforms, including YouTube, Instagram, Facebook, TikTok and Twitter. Stay tuned for a more comprehensive case study on Lu and Magalu, as I believe this is the future of advertising. Not all these virtual influencers are B2C-focused. You can view one of her latest videos on LinkedIn.

Marketing AI 115

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 115

Martech Advisor

JANUARY 28, 2020

There’s a stark difference between the content marketing strategies implemented for B2B and B2C brands. B2C brands primarily create munchable content aimed at engaging and entertaining their audience. Forum: You can launch forums as a way for your community members to interact with you and among themselves.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

SmartBug Media

NOVEMBER 18, 2022

B2C (Business to Consumer) These are businesses that sell directly to individual consumers, such as a higher education institution attracting students or a retail organization selling a tie-dye hoodie to a buyer scrolling on Instagram. If your brand isn’t on YouTube yet, get on it.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Onalytica B2B

JULY 16, 2018

He has 30 years experience at Ogilvy as a copywriter, with an equal split of experience in B2B and B2C marketing. He started by highlighting that in B2C consumers don’t act as rational consumers are supposed to act, and in B2B business people don’t act as rational business people are supposed to act.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Single Grain

MAY 26, 2022

Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth. They can create graphics for channels like Facebook and LinkedIn, and create eye-catching and engaging copy tailored to your audience. Case Studies. Service Range.

Paid Search Agency 59

Paid Search Agency Paid Content PPC Advertising Agencies 59

Content Marketing Institute

JUNE 26, 2018

You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. In B2C service reviews, TripAdvisor and Yelp allow you to embed reviews at no charge. Add credibility to website and landing pages. Click To Tweet.

Amazon 110

Amazon Peer-to-peer Lead Scoring Lead Ranking 110

EveryoneSocial

MARCH 3, 2020

To this day I’m still surprised how organizations in B2B or B2C still dismiss content creation or blogging. The main categories include blog posts, ebooks, case studies, infographics, videos, podcasts, and social media. And that social reach is larger than their company LinkedIn and Twitter pages combined.

Webinar Metrics 73

Webinar Metrics Ad Building Marketing & Strategy Generation 73

nDash

JUNE 13, 2022

Content production: This includes blog posts, whitepapers, sales collateral, case studies, social media, and other assets. After seeing a brand on YouTube, 70% of viewers have bought from it. Just so I can think more about it or in case anything else comes to mind. Leverage multimedia opportunities across every channel.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Metrics to Measure YouTube Marketing by distilled.

Social Media 100

Social Media Social Marketing Work Management Media 100

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Their blog is full of guides, examples, and case studies with data accompanied by visuals like charts and graphs. LinkedIn Developer Solutions.

Case Studies 350

Case Studies Content Case Study Statistics 350

Martech Advisor

MARCH 11, 2020

And while the approaches for B2B and B2C marketing differ significantly, they both prominently rely on content marketing. While all these content formats are not suitable for B2C brands, they use many of these formats in different ways up to a certain degree. Tell us on LinkedIn , Facebook , or Twitter. We're keen to know!

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Hubspot

SEPTEMBER 1, 2016

Interactive tools. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). B2B and B2C? Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. Your website. Blog posts. Ebooks and whitepapers.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable.

Social Media 100

Social Media Paid Content Tactics Tips 100

KEO Marketing

JANUARY 27, 2015

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. You know who your customers or visitors are, what they do, who they are interacting with and what they want or need. Social Networks Play a Bigger Role.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

The Marketing Blender

MAY 2, 2022

How is B2B social media marketing different from B2C social media marketing? Of course, the most obvious difference between B2C and B2B social media marketing is the target audience. B2B companies sell products or services to other businesses rather than consumers (as with B2C companies).

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Online Marketing Institute

DECEMBER 9, 2009

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. For B2C websites, the majority of content focuses purely on product information. Unlike B2C purchases, B2B purchases involve different stakeholders within a company.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98