Martech Advisor

JANUARY 27, 2020

But B2C brands that wish to ride the wave of e-commerce success can’t afford to be complacent. 48% of consumers surveyed said that they have left a website after receiving a poorly curated experience. E-commerce sales are growing year on year, as are the number of e-commerce businesses in each industry.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Convince & Convert

MARCH 1, 2016

I very carefully selected the examples, interviews, case studies, and research in Hug Your Haters so that it is relevant to all audiences. There are B2B examples and B2C examples. My team and I publish 600 blog posts per year, 250 podcasts per year, and 200 curated emails per year. Why this Book is For You.

Case Studies 108

Case Studies Curation Amazon Case Study 108

Sana Commerce

DECEMBER 6, 2021

Case study: Reagecon. While social proof used to solely rely on word of mouth and personal relationships, the online format offers more possibility, allowing you collect and share customer reviews, testimonials, and case studies on your web store, reaching far and wide. based on a survey of global B2B and B2C customers.

B2B 52

B2B Marketing Management Case Studies Paper 52

Content Marketing Institute

JANUARY 29, 2019

Better case studies: Think “real” and “tangible”. Customer case studies follow a time-tested structure: Challenge. Most case studies provide a brief synopsis of the challenge and quickly move to the solution. Most case studies provide a brief synopsis of the challenge and quickly move to the solution.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

Televerde

DECEMBER 13, 2019

Whether B2B or B2C, we are all in the business of people. This means understanding your ideal buyer personas and curating content to meet them where they’re at in the buyer’s journey. B2B organizations use case studies and success stories to showcase the practical ways their solutions help everyday companies.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

SalesIntel

AUGUST 21, 2023

If you’re a B2B software provider, you can enjoy this benefit by sending out personalized demos or case studies that match the prospective client’s industry or specific pain points. Studies show that personalization can bring up to 200% of returns on investment. And personalization can help make that happen.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Tony Zambito

APRIL 12, 2011

  Let’s look at several collective thoughts on the potential avenues the social buyer persona may find appealing to initiate engaging: Buyer Reviews :  In the B2C world, customer reviews are becoming more commonplace and accepted.    In B2B, it remains a skittish type of commitment.    Related articles.

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

ClearVoice

AUGUST 23, 2023

Adobe: Successful AI Use Case Study Adobe is one of the largest companies in the software industry and is a great case study. They curate a huge amount of content and services, which comes with its challenges. You’ll have a winning formula to skyrocket your brand’s success.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Brightedge

MAY 16, 2021

These types of marketing books will apply for entrepreneurs, B2B, and B2C marketers. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. He also explains how to curate information and spot trends for those who are interested.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

NOVEMBER 8, 2018

The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. As a result, a curated email newsletter could also do well, as it brings to the information to the audience more easily.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

Content Standard

APRIL 26, 2019

The platform is instead putting a lot of effort into curating groups, so now’s the time to start building that private social media community your brand has been cooking up. ” Ocorian , a global administrative and fiduciary services provider, is a perfect case study in what LinkedIn can do for B2B marketers.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

DivvyHQ

JULY 16, 2019

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations. Offer white papers and case studies. But just because it’s easy, doesn’t mean it works very well.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Marketing Insider Group

JANUARY 6, 2020

Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels. August 18 – 21, Boston MA.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Oktopost

AUGUST 2, 2022

For example, putting quotes from user reviews on your website can be helpful, but most users will realize that they’re seeing a curated list of positive impressions rather than a representative sample. ? Case studies with your succeeding customers. What makes Oktopost’s case study more powerful is its focus on raw numbers.

Examples 27

Examples Practices Work Management Ideal Customer Profiles 27

KoMarketing Associates

DECEMBER 19, 2013

In this article, B2C outlines 42 ways content marketers can clear their heads and focus on the task at hand, including stepping away from the computer, writing until you’re “unstuck,” changing your writing location, and more. 168 Case Studies on Generating Traffic from 124 Experts. It’s a lot harder than it sounds.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

PathFactory

OCTOBER 17, 2018

B2B marketers can learn a lot from the consumer world and how B2C companies build and grow customer relationships. B2B buyers use platforms like Netflix, Spotify, and Amazon in their B2C lives. And, in the scope of ABM, you’ll have to curate or repurpose that much content for the various people involved in the buying decisions.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 40

Liveintent

AUGUST 9, 2022

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. To help, we’ll share some inspiration from these successful brand awareness campaign case studies. And they can do that with brand awareness campaigns. Brand awareness campaigns come in many shapes and sizes.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Huptech Web

OCTOBER 6, 2023

It’s not just the expertly composed product descriptions or the carefully curated images from the brand. About real-deal examples and case studies where UGC took brands from zero to hero. ? Example SHEIN is your go-to B2C fashion e-commerce online shop for all items that are trendy and stylish.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Canadian Marketing Association

JANUARY 5, 2016

All buyers today, whether in the B2B or B2C context, are demanding more and better digital content and information about those products and services so that they can self-select and self-educate online before they contact a company. However, what is new is that buyer behaviour has changed and moreover their information needs have shifted.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. Case studies.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Martech

MARCH 19, 2024

Quality can suffer when the company constantly changes its focus from B2B to B2C. But here’s a fascinating and thrifty way to connect with stellar writers: Find the list of the agency’s clients and case studies. Content writers should keep their hands on the pulse of B2B trends and market news to create quality BOFU content.

Top of Funnel 124

Top of Funnel Ideal Customer Profiles B2B Paid Search Agency 124

LeadSquared

MAY 20, 2015

I will take an example from Google’s case study itself. Similar manner, you can do this for your business, B2B or B2C. B2C Persona Definition attributes. Here are some stats from Thinkwithgoogle for the use of smartphones in a B2B purchase cycle: The trend is consistent across B2C businesses as well.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Read our case study here. Besides paid ads, our feeds unravel at our discretion.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Televerde

DECEMBER 13, 2019

Whether B2B or B2C, we are all in the business of people. This means understanding your ideal buyer personas and curating content to meet them where they’re at in the buyer’s journey. B2B organizations use case studies and success stories to help show the practical ways their solution helps everyday companies.

B2B Marketing 10

B2B Marketing B2B Buyer Personas Paid Search Agency 10

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership. And finally, curating third-party content reduces the burden on your creative teams to always create new content. Asana Rules!? link] pic.twitter.com/bZEuC6CEbH.

Social Media 137

Social Media Paid Social Agency B2B Thought Leadership Media 137

Hubspot

JANUARY 17, 2012

And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. Add these buttons to every piece of content you create -- blog articles, ebooks, case studies, landing pages, and other website content.

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

Hubspot

OCTOBER 27, 2016

In the Greenhouse software case study, for example, there’s a very clear objective stated: “The marketing team at Greenhouse was focused on acquiring new subscribers for their weekly newsletter," which was "focused on increasing brand awareness and purchase consideration.". For B2C, it’s a bit more clear-cut.

Social Media 28

Social Media Planning Media Buyer Personas 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. At Contently, we think of ourselves as our best case study.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Single Grain

MARCH 11, 2022

In this post, we'll provide a curated list of top agencies to choose from. Keyword Selection: Keywords are a common component in both B2B and B2C SEO strategies, but because the buying cycle is more complex for B2B customers, you may need to consider a wider range of potential keywords for each kind of customer “intent.”.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies SEO 98

Scoop.it

OCTOBER 15, 2020

creates content to attract marketers and business intelligence professionals so they can curate, share, and read content that boosts their credibility and grows their business. Ask yourself these questions: What do they want to achieve in their job or their personal life (depending on whether you’re B2B or B2C)?

Curation 58

Curation Case Studies Case Study Screencast 58

Marketing Insider Group

JANUARY 10, 2022

You’ll see case studies on how to reach, engage and convert new customers. Because B2B marketing has its own set of trends, best practices, and quirks that differ from regular B2C strategies. You’ll learn why content marketing matters. You’ll learn how to create meaningful content experiences. Dates: May 9-12, 2022.

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Only B2B

FEBRUARY 28, 2020

Although the content distribution process is administered post content curation, it should be step one of your content marketing strategy. Blog posts and articles Social media posts & influential marketing Infographics and How-to guides White paper, case studies, eBooks, and reports Email newsletter Podcasts Videos.

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. That includes white papers, case studies, ebooks, infographics, etc. B2B vs. B2C Content Marketing. As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing?

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

ClearVoice

JUNE 21, 2022

On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. In this content plan, it’s important for businesses to provide content that matches the intent of leads in each funnel stage: Awareness: Curated content, blog posts, social media posts, and website copy. 4 case studies.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. At Contently, we think of ourselves as our best case study.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Scoop.it

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Afterward, they may zero in on a specific solution and search for reviews, testimonials, or case studies of that tool.

Planning 95

Planning Marketing Budget Creation Marketing Plans Top of Funnel 95