Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Search engine visibility. Did you get that? Web traffic.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Improve your search engine optimization (SEO) results. But how exactly do you write a great (or even good) B2C blog post? Share news and deals.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Conversica

MAY 31, 2021

This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. B2B and B2C industries plainly have their differences.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Webbiquity

DECEMBER 6, 2022

According to the the study, only 55% of B2B marketers are creating blog content. This isn’t surprisingly, considering that as noted here before, social media may be sexy but search pays the bills. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. In fact, there are many effective tactics and strategies B2B marketers can adopt from their B2C counterparts. 5 Key Differences Between B2B SEO and B2C SEO. It’s that time again.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

MARCH 10, 2022

For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media. Start a Blog (If You Haven’t Already). Blogging can have numerous benefits to your brand’s image because it allows you to share your knowledge and build a connection with your audience.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

NuSpark Consulting

FEBRUARY 26, 2023

In B2C digital marketing, tracking lead and conversion attribution is especially important, and in this essay, we will explore why this is the case. Finally, tracking lead and conversion attribution is important in B2C digital marketing because it allows businesses to better understand their customers.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Contently

FEBRUARY 8, 2023

Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. To discover other related keywords that audiences use in search, look under “Related Topics and Queries.” Toggle through the other options on Google Trends (Image Search, News Search, etc.)

Marketing AI 173

Marketing AI Trends Google SEO 173

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. ” Optimize your product pages and blog posts using these keywords.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Marketing Insider Group

MARCH 17, 2021

After all, it appears on a content marketing agency’s blog, right? Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. As search engine optimization (SEO) giant Moz puts it, content builds a “strong brand awareness” in your audience.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

KoMarketing Associates

DECEMBER 8, 2021

Why B2B buyers’ journey benchmarks are different from B2C. The B2B buyer’s journey looks nothing like the B2C journey. Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Marketing Insider Group

AUGUST 26, 2020

Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Those numbers can give you a reasonable expectation of what percentage of your blog visitors will convert. How to Estimate the ROI for a Prospective Content Marketing Program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO?

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. Coveo added more than 15 new enhancements to its AI-powered search and recommendations platform.

Marketing AI 122

Marketing AI Paid Search Agency Aggregators Forecasting 122

ClearVoice

JUNE 14, 2022

Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post? News study-based blogs, where you write your piece on the most current research. But what about B2B articles?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Contently

JULY 2, 2018

But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. Marriott executes a strategy that I wrote about a couple of weeks ago on this blog. Search data: It’s the holy grail of user questions.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Webbiquity

MAY 16, 2023

Yes Yes No (planned) Historical Import from UGA Yes Yes Yes Yes Setup one line of embed code per event to track unknown two lines of embed code one line of embed code Visitor Tracking Yes unknown No No Traffic by source Yes Yes Yes Yes Traffic by channel (search, social, paid, email, etc.) all blog posts) Yes(?) all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Launch Marketing

NOVEMBER 15, 2023

While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers. Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. Facebook’s conversion rate is the highest overall at 9.21%.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Don’t ignore the rising power of voice search. Voice search is on the rise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Marketing Insider Group

APRIL 6, 2020

With the rise of voice search , search engine algorithms have moved toward natural language searches. Optimizing your healthcare company’s SEO – whether you’re a B2B company or a direct B2C caregiver – is the best way for you to be the first goods or services provider people will find. Especially in a crisis.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ).

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Navigate the Channel

MARCH 11, 2024

B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. Read more about retargeting in our blog: B2B Retargeting: If You Don’t Do It, You Miss. Organic search? Paid search?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Top Rank Marketing

JANUARY 12, 2024

MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows. MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Sana Commerce

JANUARY 9, 2024

The introduction of dynamic redirects strengthens Sana Commerce Cloud’s search functionality. Optimizing your site search is an actionable step to ensuring a faster conversion path online. When you optimize site search, you improve customer satisfaction with functionality that meets their needs.

Customer Satisfaction 52

Customer Satisfaction Purchase Keywords Optimization 52

Contently

MARCH 30, 2023

This isn’t your typical search engine optimization (SEO) advice column. They want a high rank on high-volume search engine results pages (SERPs), but they’re late to the game and don’t have anything unique to say. We’re just working through a checklist of search terms.

SEO 144

SEO SERP Content Keywords 144