B2B Marketing Traction

MAY 1, 2015

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? The insights should challenge you to change your strategies, tactics and/or attitudes. ( By the way, this is a proven success factor.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 28, 2011

…think outside of the box when recommending tactics? They also didn’t think outside of the box when it came to tactics – they use a “cookie cutter” approach. Does your marketing consultant ask the right strategic questions? If your answer is “No,” you could be wasting precious marketing money.

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. It’s true there is a lot of boring in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Marketing Planning analysis b2b marketing plans research' Identify what kind of marketplace your business competes in.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? A one page plan allows you to view all your tactics in one place and see how they are interrelated. Learning about new tactics that others use with proven results? They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing. For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Did we miss any?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI. Trade Show Trends B2B Marketers Need to Know. No problem.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 11, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Google Plus This Page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

B2B Marketing 100

B2B Marketing Tactics B2B Newsletter 100

B2B Marketing Traction

OCTOBER 27, 2011

A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. Sometimes marketing programs grow one tactic at a time. In B2B marketing, quality of the leads is more important than quantity.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 1, 2015

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. Include your strategies and tactics as well as a timeline for getting everything done.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JULY 18, 2012

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Spammy search engine optimization tactics on your site are sneaky, confusing, and a turnoff to prospects. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage. Please comment below!

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. There is no magic bullet in B2B marketing. One-shot marketing tactics don’t work. think “system” know what tactics work for your target audience. Integration?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 9, 2012

How much should you spend on your business-to-business (B2B) marketing budget? To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Once you have a list of tactics, cost them out, including all labor, materials, outside services, etc. Now comes the hard part.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

NOVEMBER 2, 2011

B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. Test new tactics. If you think you know what marketing tactics work, verify it. ” –Admiral Jim Stockton, about his eight-year imprisonment during the Vietnam War.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 21, 2012

B2B marketers need to invest more in MOFU, or middle of the funnel marketing activities. The content can be delivered in a variety of ways (using traditional and social media tactics), including email, phone, webinars, video, eBooks, whitepapers and even snail mail! But don’t just expect sales to do all the work from here.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

MAY 18, 2011

But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” ” The answer comes down to three questions B2B marketers can answer for their buyers. B2B Service Marketer – Answer Why and What.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. One expensive tactic on the chopping block for a lot of companies is the trade show. For some ideas about how to increase your ROI on trade shows, see my post “ Trade Show Tricks to Maximize B2B ROI.”

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. One expensive tactic on the chopping block for a lot of companies is the trade show. For some ideas about how to increase your ROI on trade shows, see my post “ Trade Show Tricks to Maximize B2B ROI.”

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. While this tactic can add 10-20% to your show expenses, it gives you more marketing touch points and can yield a 30-50% or more increase in response rate. Be a speaker at the conference. Spend the money!

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MARCH 13, 2015

(I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

APRIL 4, 2012

There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. If you are limited in your budget, use low-cost tactics such as social media, email marketing, and online press releases. This post focuses on understanding another factor – your life cycle.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

NOVEMBER 19, 2014

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Marketing Planning b2b digital marketing plan research results' Photo from Flickr by James Cridland.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

AUGUST 16, 2010

In 2005 I placed more emphasis on positioning and marketing my B2B CMO for Hire services. They learned SEO when they got in but they haven’t kept up with best practices and they’re still proposing old tactics – I kid you not!

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

MARCH 21, 2013

If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. In particular, they may have paid to have keyword rich links from less-than-credible sites link to your site.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

OCTOBER 19, 2011

They analyze past performance and cut under-performing tactics. They saw through complexity and found unifying patterns. They simplified. So, too, do great marketers. Great marketers plan their marketing in advance. What do you think?

Planning 100

Planning Paid Search Agency B2B Marketing Comparison 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Jennifer takes a practical approach to marketing for her clients, fitting marketing tactics that are appropriate for each situation.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

JUNE 10, 2010

Is my marketing consultant being honest about what marketing tactics get results and how much they truly cost? .” Today’s business owner expects transparency – are there any fees that haven’t been disclosed? Are they advising me to spend money that isn’t necessary?

Ethics 100

Ethics Consulting CPA Cost per Acquisition 100

B2B Marketing Traction

MAY 10, 2013

B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. The ad has been written about by ad industry pundits because it was primarily created for online use – a new tactic that many marketers are taking advantage of. B2B marketers, what’s your story?

Product 100

Product Paid Search Agency Transparency B2B Marketing 100