Martech
MARCH 1, 2024
Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.
Webbiquity
APRIL 18, 2023
If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?
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Webbiquity
AUGUST 30, 2022
Once you’ve taken care of those tasks, here are three more tactics you can use with target keywords to improve ranking and increase organic search traffic. (Or, A second tactic is to look at those target keyword phrases where your site is ranking way down on page eight or nine—or not ranking at all—on Google. There you have it.
Webbiquity
DECEMBER 4, 2018
Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Martech
APRIL 22, 2024
Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Use lead scoring to identify and prioritize high-quality leads for sales follow-up.
Marketing Insider Group
MARCH 27, 2023
For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Tactical things to consider during this process, from the Sales and Marketing POV. Either way, you're on the right track and we have just the thought-leaders to help you!
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Many organizations fail to properly evaluate vendors during the selection process. So what’s the problem?
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started?
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.
Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier.
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Looking for ways to boost engagement in a B2B loyalty program? Or create a completely new currency like ‘auction credits’ which only have a value for tactical auctions activity (no liability). All you need is some imagination and the appropriate level of auction software integrated with your loyalty management system.
Speaker: Paul Slack, Vende Digital CEO
Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results.
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