B2B Memes

NOVEMBER 17, 2011

But the format to which I dedicated most of my professional career has a poor prognosis in any medium. Should B2B Get Excited about the Digital Magazine Consortium? They work as well for me on a tablet as on a page. I fear I will soon be attending a funeral for my old friend, the magazine. Another Nail in the RSS Coffin.

RSS 100

RSS Paper Advertising Mediums Design 100

B2B Memes

APRIL 13, 2011

It takes a little while to unwind the argument of this Tweet, even more gnomic than usual for this ultraconcise medium. The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. Curious why Web is different.”.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

MAY 9, 2012

To succeed in a personal medium, you ultimately need a personal standard. Is B2B Ready for Corporate Journalism? But I wonder if professionalism is sufficient. The problem for me is that professionalism is more shield than guiding light. Too often, it is just a way of doing what won’t get you fired. Want to Twitter Better?

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

FEBRUARY 3, 2011

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. If not, they will simply fade away along with their medium.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

OCTOBER 19, 2011

Likewise, in the digital medium, studying what’s under the hood gives you greater flexibility in presenting and distributing your content. What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 3. If you don’t want to become an algorithm’s slave, you have only one choice. You must become its master.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. From the new-media perspective, however, that is a paternalistic argument aimed at maintaining control of the medium.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

NOVEMBER 18, 2011

When you have to spend too much of your time clicking and zooming, you become too conscious of the medium, and lose sight of the message. The pared-down simplicity of its vehicle doesn’t get in the way; you focus on the words, the expression, not the technology or format. Eventually, expression will have its way.

Best Practices 100

Best Practices Transparency Ethics Advertising Mediums 100

B2B Memes

MARCH 25, 2011

But in this new medium, they have more power, reach, and value. Though it will entail greater effort, a relevant infographic will add far more value. Infographics are not unique to the Web (magazine consultant Howard Rauch has promoted their use for years). If you ignore them, your future as a journalist is at risk.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

JULY 3, 2012

In other words, you are not simply producing second-stage shovelware , but genuinely digital content, shaped to take full advantage of its digital medium. Your work is uniquely digital in nature. The people you work with look to you as a model of digital competence.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

NOVEMBER 9, 2011

You might not hit your goals, but you’ll be giving yourself an excellent chance of mastering your new medium. Or, like me this month , you might set yourself a goal of writing one post a day in a set period of time. Related posts: Managing Your Career in the Social Media Era: Sources.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

DECEMBER 5, 2011

There are a few books for which the physical medium of print matters in an essential way. They just want to tell a story, or convey information, or to create works of art out of their words. The physical format is not essential. House of Leaves , for instance, just wouldn’t be so mind-blowing in a leafless e-book.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

JUNE 21, 2010

As reported by Gordon, Smith said that even as direct revenue from print is declining, the medium is becoming more valuable. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way).

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

MARCH 2, 2010

The reason these innovations cannot do more is that they, in essence, transform the medium of print into an object. . “In this era,&# Esquire ’s editor told Ambroz, “when everyone’s excited about new media, we need to do everything we can to make older media as exciting as possible.&#.

Fulfillment 100

Fulfillment Advertising Mediums Tagging Media 100

B2B Memes

MARCH 26, 2010

They are, I think, a participatory experience unique to the online medium and whose benefits outweigh its negatives. The dynamics of online story comments are similar to what happens in forums and fairly open mailing lists. Intellectually, I side with Lail; emotionally, I’m with Schaefer.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

OCTOBER 19, 2012

Though B2B publishers will not simply want to copy those strategies, they should pay them close attention. First, B2B publications today still rely far too heavily on articles. But it’s still what too many B2B editors and journalists want to give them. What B2B Publishers Don’t Get: You Can’t Own the Conversation.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.”

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

APRIL 29, 2011

Second, one medium is not inherently superior to the other. First, the simple availability of visual media should not constrain the visual element in our writing. It’s a false choice anyway: I suspect that if you can’t write visually, you won’t be very good at choosing graphics either.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100