The Point

NOVEMBER 15, 2022

We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. Curious as to your opinion?”.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Strategic-IC

AUGUST 14, 2019

How can a strategic approach to inbound bring value to those in the B2B enterprise technology space? We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years. Inbound Marketing for B2B Enterprise Technology Organisations.

Enterprise Management 83

Enterprise Management Inbound Marketing Cost per Acquisition B2B Marketing 83

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Inbox Insight

JUNE 16, 2023

As ABM relies on a high level of personalized content and experiences, as well as adapting your marketing mix to attract a specific high value segment, it can be a considerably labor-intensive strategy. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

NetLine

OCTOBER 30, 2023

The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. What is the B2B Black Hole? That’s a fear in and of itself.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Webbiquity

FEBRUARY 19, 2019

Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable. Yet marketing and sales teams still struggle with personalization.

Paid Search Agency 159

Paid Search Agency Advertising Agencies Sales Cycle B2B Sales 159

Tomorrow People

FEBRUARY 8, 2022

Without it, your sales cycles become more long-winded and you risk a higher customer churn rate. So before you consider ways to effectively position your B2B software, make sure that you have a clear understanding of the various segments in the market – and the ones you want to focus on. Consider the different variables.

Positioning 177

Positioning Product Tips Segmentation 177

PureB2B

AUGUST 19, 2018

The sales cycle is composed of phases required to sell a product or service. A long sales cycle typically requires several touch points and spans several weeks to months. Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. Nurture Your Leads.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

The Marketing Blender

MAY 4, 2021

Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding. Content marketing. Digital marketing. Sales & marketing alignment. Learn how to slice up your B2B marketing budget pie and check out a post we did covering this in detail.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Canadian Marketing Association

MARCH 14, 2017

Check out this month’s top B2B marketing reads, curated by CMA’s B2B Council : The Ultimate Guide to Account-Based Marketing: 6 Key Steps Nowhere is the happy marriage of analog and digital tactics rewarded more than in effective ABM.

Account Based Marketing 48

Account Based Marketing B2B Buying Cycle ABM 48

sagefrog

DECEMBER 13, 2023

Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

PureB2B

AUGUST 19, 2018

The sales cycle is composed of phases required to sell a product or service. A long sales cycle typically requires several touch points and spans several weeks to months. Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. Nurture Your Leads.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

ViewPoint

JULY 19, 2012

” He says these warm leads actually had a higher conversion rate because—with the so-called “hot” leads—the sales team wasn’t involved early enough to influence outcomes. The Right Marketing Mix: Blended… and Grounded in Buyer Understanding.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JANUARY 17, 2017

Be sure to ask the sales team for all the “how do I” questions they receive as these can be used to create “how to” posts that could land in Google’s answer box results. Most B2B marketers agree that sales lead quality is the most important metric that they measure. Lead Generation.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

Conversica

NOVEMBER 29, 2022

Lead scoring allows sellers to help hot leads in the present and strategize for buyers with a longer sales cycle. Targeted content that addresses the customer where they’re at in the sale cycle is how you’re going to see the most return on your investment.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

B2B Marketing Analytics

JUNE 6, 2019

In B2B sales, as the number of touches and the share of digital channels during the sales cycle continue to grow, it is becoming increasingly important to have an efficient follow-up strategy across marketing, SDRs/ADRs and sales teams. These trends are putting tremendous pressure on sales efficiency.

Lead Ranking 72

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 72

The Marketing Blender

MARCH 15, 2021

Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding. Content marketing. Digital marketing. Sales & marketing alignment. Learn how to slice up your B2B marketing budget pie and check out a post we did covering this in detail.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. Three Considerations to Inform Your Marketing Action Plan. Longer sales process.

SMB 67

SMB Planning Marketing Plans Allocation 67

Rev

NOVEMBER 24, 2017

The age-old question becomes: how can organizations effectively create alignment between sales and marketing teams to ensure improved success? This article reviews five of the most successful strategies used by some of the world’s most successful B2B companies to create this alignment.

Top of Funnel 94

Top of Funnel Lead Ranking High Quality Lead Marketing Qualified Leads 94

B2B Marketing Analytics

DECEMBER 14, 2020

To progress a customer from MQL to SQL stage of the funnel, there is 1 aspect of the MQL performance optimization that most of the marketing and marketing analytics teams either overlook or do not spend nearly enough time at understanding and that. set of key metrics is the sales follow-up of the MQLs that are handed over to them.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Analytics Top of Funnel 59

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. So you will need to do some work with your report filters.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Vidyard

OCTOBER 17, 2018

Knowing which model is the best fit for your organization means looking at plenty of different factors, including the complexity of your marketing mix (how many campaigns you run, how many channels you manage, etc.), the length of your sales cycle, and the price point of your product.

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

Albacross

APRIL 1, 2020

Impact on Growth in B2B Sector. While the most dramatic changes have swept the B2C sector, with retail, travel and entertainment taking the biggest hit, the full impact for B2B is not yet known. B2C is hurting and it’s unclear if B2B will go in the same direction. What Can Marketing Teams Learn from 08-09? Marketing Mix.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

MAY 5, 2011

Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, only a total view of all marketing touch points will provide an answer. Many factors affect the buyer journey.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Valasys

AUGUST 7, 2020

The following tactics can be used by the marketers to assimilate Instagram Reels in their marketing-mixes: 1. Instagram Reels holds immense potential for business marketing and the sooner the brands will use it, the more they will understand how to make the most of this new feature from Instagram.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

Integrated B2B

SEPTEMBER 13, 2019

B2B companies are rushing to transform their current sales and marketing approach to an Account-based Marketing (ABM) approach before the next financial crisis. It’s hard not to notice that the financial markets are in turmoil these days, bringing back some nasty memories from a decade or so ago. [READ IN DANISH].

Account Based Marketing 40

Account Based Marketing Paid Search Agency Planning ABM 40

The ROI Guy

JUNE 16, 2010

Back in the day, in the 1970s and 80s, companies like Xerox and IBM established the best practices on how B2B, and especially technology, was successfully marketed and sold. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling. According to Mr. Ogden.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

KEO Marketing

MAY 14, 2015

May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. May 14, 2015 – KEO Marketing Inc. , PHOENIX, Ariz.,

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

NetLine

APRIL 19, 2019

Marketing for an organization with long sales cycles, the most important thing is finding the right people and building programs that reach them at the right frequency over months. Content syndication gives us a steady flow of these contacts that we can then use to power other marketing programs.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Adobe Experience Cloud Blog

MARCH 22, 2012

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. Share your thoughts in the comment section below.

Inbound Marketing 48

Inbound Marketing Ad Building Marketo Marketing Mix 48

ViewPoint

JUNE 15, 2012

Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing. Click to start video at this point — Commenting on the outbound marketing and inbound marketing mix, Jim says we can’t get away from basic integrated marketing. Go back and talk to all these inquiries.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Integrated B2B

NOVEMBER 25, 2019

In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset. People can be intimidated,” said Morten Floee Knudsen, when I asked him about thought leadership as a marketing mechanism in heavy industry. Broader marketing mix.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Adobe Experience Cloud Blog

APRIL 21, 2011

by Maria Pergolino To evolve marketing from a cost center into a revenue generator, marketers know they must measure the impact their campaigns have on revenue. Traditional measurements may become inferior and unable to scale to meet the needs of today’s B2B marketing professional.

Budget Programs 48

Budget Programs Marketing Budget Forecasting RSS 48

EMagine B2B Blog

FEBRUARY 27, 2018

I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. To me, “marketing” means: A tightly-defined strategy that will be executed by the best marketers I can hire. Clear definitions of our target markets, decision makers/personas.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. Read more on How B2B Appointment setting services help close Sales Leads.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52