The Lead Agency

JANUARY 18, 2023

As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events. However, this can make it difficult for your company to stand out in a sea of competition.

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Biznology

MARCH 5, 2018

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Branded comfortable shoes are also new items on the market this year. For many companies, branded uniform shirts, hats, or aprons are part of the expected attire for employees.

Promotion 202

Promotion Trends Product Merchandising 202

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Biznology

FEBRUARY 15, 2018

The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. THE PAYOFF.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 109

Social Media Template Work Management Marketing Management 109

Top Rank Marketing

JUNE 9, 2020

Okay, marketers, here’s your content marketing challenge for the day. Some of these segments are B2B, some are B2C, and some ride the line between the two, so plan accordingly. . If you can get your head around this monumental task — well, you’re probably Sofia O’Malley , Global Marketing Director at Dell Outlet*.

A/B testing 52

A/B testing B2B Marketing Advertising Agencies B2B 52

Delivra

NOVEMBER 8, 2018

How about your B2B company? Maybe that’s why you’re looking for tips for B2B holiday email marketing. Perhaps you’re looking to drum up new business with a holiday email marketing campaign. 7 Ideas for a successful B2B holiday email marketing campaign. Are you ready?

Top of Funnel 67

Top of Funnel Email Marketing B2B Marketing Tips 67

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more. Take a clothing retailer, for example.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Valasys

OCTOBER 9, 2019

On the 8 th of October 2019, Petra Industries a customer technology distributor launched an innovative & all new B2B eCommerce platform. The new Petra.com is an advanced B2B eCommerce platform (evolved from the contemporary B2B purchasing platform called PetraCentral), powered by OroCommerce which is an eCommerce platform form Oro Inc.

eCommerce 51

eCommerce Work Management Marketing Management B2B 51

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. So marketing these new things wasn’t just about selling a cool way to get around town or discover places to stay—it was about evangelizing the new model. So they lead with it in their marketing.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Valasys

AUGUST 28, 2020

On the 25th of August 2020, the leading provider of cloud-based e-commerce, CRM, and other popular business software solutions, Salesforce revealed that their revenue from Marketing and Commerce Cloud software increased by 21% for the second quarter of the fiscal that ended on July 31. One is we do both B2C Commerce and B2B Commerce.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 97

Examples Planning Paid Search Agency Interactive Marketing 97

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Salesforce Marketing Cloud

JANUARY 25, 2024

All business decisions should be based on data, so forecasters should consider investing in the right tools for trend projection, market research, and more. Supply chain disruptions, order errors, and damaged items can cause delays, leading to frustrated customers. Just-in-time inventory management also has its drawbacks.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Biznology

AUGUST 17, 2018

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. Sales and marketing must share the same metrics. “We

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Martech Advisor

JANUARY 31, 2020

In January, when the holiday season was wrapping up and Chinese New Year arrived, the creativity of marketers had to race across the world, with no pause for breath. How did 2020 start for marketing technology? Dating App Launches Merchandise Store to Celebrate Finding a Match. MediaRadar B2B Digital Advertising Report.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Building interest in the lead-up to your event is essential to ensure a strong turn-out. Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket.

Social Media 202

Social Media Promotion Creativity Media 202

Optinmonster

MARCH 7, 2024

Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market. Recent studies have shown that personalized experiences can lead to a 20% increase in sales.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

Examples 77

Examples Conversion Urgency Marketing Amazon 77

Marketing Craftmanship

FEBRUARY 5, 2013

B2B companies – professional service firms in particular – can benefit by creating a culture similar to the Marine Corps; training all employees with basic marketing & sales skills that can help the firm to grow and succeed. that can be merchandised by the firm to keep the firm in play. Semper Fi.

B2B Sales 100

B2B Sales Cross-Selling Work Management B2B Marketing 100

BenchmarkONE

OCTOBER 6, 2020

Sometimes even the most loyal customers leave, or they encounter financial struggles, leading to less discretionary spending. There are certain lead generation mistakes entrepreneurs need to avoid as well. Refine Your Inbound Marketing Tactic. SEO is integral to the success of any inbound marketing plan.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Sana Commerce

APRIL 29, 2022

When building out an e-commerce strategy that works for your B2B company, however, it’s important to evaluate your options fully before seeking out buzzwords that seem implementable. why so many B2B businesses today opt for it. ERP marketplace integration can be a great tactic for improving e-commerce business growth.

Work Management 52

Work Management Marketing Management Opt-out Lead Scoring 52

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 4251 Wholesale Electronic Markets & Agents & Brokers. 425110 Business to Business Electronic Markets.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

Integrated B2B

JANUARY 24, 2015

And that’s a certain something many B2B companies do all too often. To be fair, Impression Europe turned out not to be unimpressive enterprise, describing itself as “one of the UK’s leading suppliers to the promotional merchandise industry”. The post No shortcuts in B2B marketing appeared first on IntegratedB2B.

B2B Marketing 40

B2B Marketing Enterprise Management B2B Merchandising 40

MarketJoy

JULY 14, 2020

Thoroughly study your P&L statement, marketing ROI, employees and merchandising costs, and overhead costs. At MarketJoy, we offer industry-leading market research for your business development. . Marketing can be the difference between sink or swim for your business during an economic downturn. FORM ALLIES .

Business 98

Business Merchandising Verticals Lead Scoring 98

PathFactory

JUNE 5, 2019

Today’s best B2B marketing teams are dramatically more accountable for revenue than ever before. But somewhere along the line, for some (thankfully not all) B2B companies, content marketing and demand generation started to drive into quicksand. A content hub is like the dumping ground of a B2B website.

Merchandising 40

Merchandising Demand Generation Content Demand 40

Adobe Experience Cloud Blog

MAY 31, 2017

Plenty has been written about bringing products or services to market. However, the exponential growth of products, solutions, and applications in the B2B space have created a new type of a sales channel—one that resembles, something we’re all familiar with, an appstore. Or, is this market saturated? Find The Right Partner.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketo 115

Marketing Craftmanship

MARCH 16, 2012

For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many types of media exposure have very little marketing value. Build an internal merchandising system.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Outgrow

MAY 30, 2023

11 Powerful Customer Retention Strategies You’d Need in 2023 For a business to thrive in today’s competitive market, it must find sustainable ways to attract new customers. Whether you’re a B2B or B2C company, implementing these strategies can assist you in building a long-lasting connection with your customers.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

SalesIntel

DECEMBER 31, 2021

The identifying and building of this imaginary reciprocal profile is crucial to optimizing marketing campaigns and promotional strategies. A well-developed ICP can be an invaluable bedrock to a successful marketing strategy. An ICP done right can be a huge time and resource saver by making your target marketing more efficient.

Ideal Customer Profiles 59

Ideal Customer Profiles Profiling Enterprise Management Ad Building 59

Marketing Craftmanship

FEBRUARY 14, 2013

Here’s a sad letter from the Marketing Craftsmanship mailbag: Dear Marketing Guy, I’ve fallen out of love with my Blog and I need your advice. It would complete my marketing. My Blog and I would create beautiful leads together. Few people visited, only employees commented on posts, and there were no leads in sight.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. It's also a valuable method if you have a large audience, since segmentation divides them into smaller groups so you can figure out how to reach a market you're unsure about. Are you a B2B marketer? Number of employees.

Buyer Personas 96

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 96

KoMarketing Associates

AUGUST 29, 2017

And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Valasys

JUNE 19, 2020

All spheres of marketing landscape were impacted, and email marketing was no different. Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71