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Launch Marketing
JANUARY 17, 2024
Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.
Marketing Insider Group
APRIL 15, 2024
But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Who Are B2B Creators?
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Launch Marketing
APRIL 26, 2023
What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Goals guide all decisions made to help reach them. Each plays a critical role in the product launch marketing strategy. All organizations have them.
Top Rank Marketing
NOVEMBER 1, 2023
What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Key tactics for assessing the completeness, coverage, and consistency of B2B data. So what’s the problem?
Webbiquity
OCTOBER 11, 2022
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.
Webbiquity
JUNE 13, 2023
Beyond top-notch products, they expect quick customer service and tailored shopping experiences. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help. Modern consumers are demanding.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Is your team focused on building a reliable tech stack for 2020? Five essential features to consider when assessing the vendor landscape.
Advertiser: ZoomInfo
talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Why helpful, non-promotional content is the key to lead generation success. One of the biggest responsibilities and challenges for marketers is generating leads.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Customer-centric approaches are meant to help us put buyers first. This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions.
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Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing. How intent data is effectively collected (And what to be wary of).
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
This session will help you start off on the right foot. In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up.
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